[Fair Trade Month] Wholesale and Procurement Site "Superdelivery" Participates in Japan's Largest Climate Change & Fair Trade Campaign "Million Action Campaign 2026"
Wholesale and procurement site "Superdelivery" will once again participate in the "Million Action Campaign 2026," Japan's largest climate change and fair trade campaign, aiming to expand the distribution of fair trade products.
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- 📰 Published: May 1, 2026 at 20:00
- 🔍 Collected: May 1, 2026 at 11:31
- 🤖 AI Analyzed: May 1, 2026 at 12:44 (1h 13m after Collected)
Raccoon Commerce Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Takeshi Wakui), which operates the wholesale and procurement site "Superdelivery," will participate in the "Million Action Campaign 2026" for the second consecutive year. This campaign is held annually in May by Fairtrade Label Japan (Chuo-ku, Tokyo; Secretary General: Maiko Shiozaki; hereinafter: Fairtrade Japan), a specified non-profit organization.
■ Overview
Superdelivery is a wholesale and procurement site where domestic manufacturers and businesses such as retailers and service industries conduct transactions. In addition to a domestic version targeting Japanese businesses, it also offers a cross-border version enabling wholesale sales to 134 countries worldwide. It features over 2 million products across a wide range of genres, including apparel, miscellaneous goods, furniture, home appliances, and food, with a focus on apparel and miscellaneous goods.
Since December 2020, Superdelivery has launched a "Fair Trade Special Feature," handling over 2,200 diverse fair trade products, including confectionery, coffee/beverages, food, fashion, accessories, and interior goods.
▼Fair Trade Special Feature Page
https://www.superdelivery.com/p/do/psl/?ts=fair20201023&vi=1
This time, to convey the appeal of fair trade products to more manufacturers and businesses, Superdelivery will participate as a sponsoring company in the "Million Action Campaign 2026."
■ What is the Million Action Campaign 2026?
The Million Action Campaign, organized by Fairtrade Japan, is an awareness campaign on climate change and fair trade. It collaborates with over 100 companies (as of now), organizations, government agencies, restaurants, and schools nationwide to call for understanding and action towards fair trade through "product purchases," "SNS posts," and "event participation." For every action from a sponsoring company, 1 yen is donated to support activities in developing countries.
With over 2.8 million actions during the campaign period*, it is the largest initiative in Japan on the themes of climate change and fair trade. (*2025 results: 196 participating organizations, 2.21 million units sold). This year, its sixth year, the campaign will be held with the slogan "Beyond 'good products,' a 'good world,'" aiming for a total of 3 million actions during the period.
■ Campaign Overview
・Name: Fair Trade Million Action Campaign 2026
・Campaign Period: May 1 (Fri) - May 31 (Sun)
・Campaign Special Site: https://fairtrade-campaign.com/
・Organizer: Fairtrade Label Japan
・Supported by: Ministry of the Environment, Ministry of Agriculture, Forestry and Fisheries, Consumer Affairs Agency, Japan International Cooperation Agency (JICA)
■ Superdelivery's Initiatives
① Reporting the number of fair trade product shipments
Superdelivery will report the number of fair trade products shipped through its platform during May 2026 as an action. (Last year's result: 8,558 actions)
② Calling for member participation
Superdelivery will inform its member businesses about the campaign overview and invite them to participate, primarily through a special feature on its website. Furthermore, to support the promotion of fair trade products, it will provide in-store POPs to the first 20 applicants, thereby supporting the expansion of actions in physical stores.
Through participation in this campaign, Superdelivery hopes to further expand the distribution of fair trade products.
Superdelivery will continue to actively promote the wholesale and procurement of ethical products, including fair trade items.
■ References
Fairtrade Label Japan, a specified non-profit organization
https://www.fairtrade.net/jp-jp.html
Location: 3F Eimori Tokyo Building, 11-6 Nihonbashi Tomizawa-cho, Chuo-ku, Tokyo
Established: November 6, 1993
Secretary General: Maiko Shiozaki
Superdelivery https://www.superdelivery.com
It is a wholesale and procurement site where manufacturers and businesses such as retailers and service industries conduct transactions. Over 2 million products are listed. For manufacturers, it serves as an effective sales channel expansion tool to 500,000 stores across regions, and for retailers, it allows transactions with over 3,300 exhibiting companies via the internet, significantly expanding procurement sources. It also resolves costs, efforts, and risks, realizing efficient transactions. It received the Minister of Regional Revitalization Award at the 1st Japan Service Awards. (All figures are as of the end of January 2026)
Raccoon Commerce Co., Ltd. https://www.raccoon.ne.jp/commerce
Representative: Takeshi Wakui, Representative Director and President
Location: 1-14-14 Nihonbashi Kakigaracho, Chuo-ku, Tokyo
Established: November 2018
Capital: 300,000 thousand yen
Shareholder: Raccoon Co., Ltd.
■ Overview
Superdelivery is a wholesale and procurement site where domestic manufacturers and businesses such as retailers and service industries conduct transactions. In addition to a domestic version targeting Japanese businesses, it also offers a cross-border version enabling wholesale sales to 134 countries worldwide. It features over 2 million products across a wide range of genres, including apparel, miscellaneous goods, furniture, home appliances, and food, with a focus on apparel and miscellaneous goods.
Since December 2020, Superdelivery has launched a "Fair Trade Special Feature," handling over 2,200 diverse fair trade products, including confectionery, coffee/beverages, food, fashion, accessories, and interior goods.
▼Fair Trade Special Feature Page
https://www.superdelivery.com/p/do/psl/?ts=fair20201023&vi=1
This time, to convey the appeal of fair trade products to more manufacturers and businesses, Superdelivery will participate as a sponsoring company in the "Million Action Campaign 2026."
■ What is the Million Action Campaign 2026?
The Million Action Campaign, organized by Fairtrade Japan, is an awareness campaign on climate change and fair trade. It collaborates with over 100 companies (as of now), organizations, government agencies, restaurants, and schools nationwide to call for understanding and action towards fair trade through "product purchases," "SNS posts," and "event participation." For every action from a sponsoring company, 1 yen is donated to support activities in developing countries.
With over 2.8 million actions during the campaign period*, it is the largest initiative in Japan on the themes of climate change and fair trade. (*2025 results: 196 participating organizations, 2.21 million units sold). This year, its sixth year, the campaign will be held with the slogan "Beyond 'good products,' a 'good world,'" aiming for a total of 3 million actions during the period.
■ Campaign Overview
・Name: Fair Trade Million Action Campaign 2026
・Campaign Period: May 1 (Fri) - May 31 (Sun)
・Campaign Special Site: https://fairtrade-campaign.com/
・Organizer: Fairtrade Label Japan
・Supported by: Ministry of the Environment, Ministry of Agriculture, Forestry and Fisheries, Consumer Affairs Agency, Japan International Cooperation Agency (JICA)
■ Superdelivery's Initiatives
① Reporting the number of fair trade product shipments
Superdelivery will report the number of fair trade products shipped through its platform during May 2026 as an action. (Last year's result: 8,558 actions)
② Calling for member participation
Superdelivery will inform its member businesses about the campaign overview and invite them to participate, primarily through a special feature on its website. Furthermore, to support the promotion of fair trade products, it will provide in-store POPs to the first 20 applicants, thereby supporting the expansion of actions in physical stores.
Through participation in this campaign, Superdelivery hopes to further expand the distribution of fair trade products.
Superdelivery will continue to actively promote the wholesale and procurement of ethical products, including fair trade items.
■ References
Fairtrade Label Japan, a specified non-profit organization
https://www.fairtrade.net/jp-jp.html
Location: 3F Eimori Tokyo Building, 11-6 Nihonbashi Tomizawa-cho, Chuo-ku, Tokyo
Established: November 6, 1993
Secretary General: Maiko Shiozaki
Superdelivery https://www.superdelivery.com
It is a wholesale and procurement site where manufacturers and businesses such as retailers and service industries conduct transactions. Over 2 million products are listed. For manufacturers, it serves as an effective sales channel expansion tool to 500,000 stores across regions, and for retailers, it allows transactions with over 3,300 exhibiting companies via the internet, significantly expanding procurement sources. It also resolves costs, efforts, and risks, realizing efficient transactions. It received the Minister of Regional Revitalization Award at the 1st Japan Service Awards. (All figures are as of the end of January 2026)
Raccoon Commerce Co., Ltd. https://www.raccoon.ne.jp/commerce
Representative: Takeshi Wakui, Representative Director and President
Location: 1-14-14 Nihonbashi Kakigaracho, Chuo-ku, Tokyo
Established: November 2018
Capital: 300,000 thousand yen
Shareholder: Raccoon Co., Ltd.