Super Delivery and Senshu University Faculty of Commerce Launch Industry-Academia Collaboration Program to Learn the Front Lines of Ethical Consumption
Super Delivery, operated by Raccoon Commerce Inc., and Senshu University's Faculty of Commerce will launch an industry-academia collaboration program focusing on ethical consumption and distribution from April 2026. This program aims to provide students with practical learning opportunities to understand ethical store operations and the role of wholesale, contributing to the creation of a sustainable society.
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- 📰 Published: April 27, 2026 at 20:00
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Raccoon Commerce Inc. (Headquarters: Chuo-ku, Tokyo; President: Gaku Wakui), which operates the wholesale and sourcing site "Super Delivery," and Senshu University (Location: Chiyoda-ku, Tokyo; President: Sugio Baba) Faculty of Commerce will launch an industry-academia collaboration program on the theme of ethical consumption and distribution from April 2026, as part of Professor Satoshi Jinno's "Social Business" course.
■ Background
In recent years, while interest in ethical consumption has been growing, particularly among Gen Z, opportunities to systematically learn about actual store operations and distribution mechanisms have been limited. Senshu University's "Social Business" course teaches about the current status and challenges of businesses that solve social issues through active learning, but the university was seeking more practical ways for students to experience the realities of business.
■ About Super Delivery
Super Delivery is a wholesale and sourcing site where domestic manufacturers and businesses such as retailers and service providers conduct transactions. It features approximately 2 million products across a wide range of genres, mainly apparel and miscellaneous goods, but also includes furniture, home appliances, and food. Since April 2021, it has launched a special "Ethical Collection" page (https://www.superdelivery.com/p/do/psl/?ts=ethicalco&vi=1), offering about 32,000 diverse ethical products, including fair trade goods, products contributing to support/donations, environmentally friendly products (recycling, plastic-free), organic products (cotton, food, cosmetics/daily necessities), and vegan products.
■ Purpose and Overview of This Program
This collaboration matches Senshu University's challenges with Raccoon Commerce's expertise, leading to the establishment of a new program where students can practically learn "ethical distribution from a store's perspective." The program aims for students to learn and understand more practically by having Raccoon Commerce staff, who are familiar with ethical store operators and the wholesale現場, speak in class, sharing real-world situations and explanations.
■ Program Highlights
1. Learn the realities of the field
Mr. Ujiie from "weekend YOKOHAMA," an ethical shop that sells organic foods by weight only on weekends, will speak, sharing practical examples that can only be told from the field, such as challenges in store operations, innovations, and customer engagement.
2. Understand the role of wholesale
Super Delivery's ethical担当者 will explain the role and challenges of "wholesale" in distribution. Students will challenge themselves with a workshop on the theme: "What kind of store would I create if I were the owner?"
3. Students plan an "ethical store"
Students will plan store concepts, product selection, and sales methods, presenting their ideas in class. They will gain a practical understanding of the distribution that supports ethical consumption.
■ Previous Industry-Academia Collaboration Initiatives by Super Delivery
https://blog.superdelivery.com/aboutsd/122917.html
https://blog.superdelivery.com/aboutsd/126575.html
■ Previous Industry-Academia Collaboration Initiatives by Senshu University
https://www.senshu-u.ac.jp/news/nid00027379.html
https://www.senshu-u.ac.jp/news/nid00027316.html
Through this collaboration, Raccoon Commerce and Senshu University will create opportunities for the next generation of students to learn about distribution and consumption, contributing to the creation of a sustainable society.
■ Reference
Super Delivery https://www.superdelivery.com
A wholesale and sourcing site where manufacturers and businesses such as retailers and service providers conduct transactions. Over 2 million products are listed. For manufacturers, it serves as an effective tool to expand sales channels to 500,000 stores nationwide, and for retailers, it allows them to transact with over 3,300 exhibiting companies via the internet, significantly expanding their sourcing options. It also eliminates costs, efforts, risks, etc., enabling efficient transactions. It received the Minister of Local Revitalization Award at the 1st Japan Service Awards. (All figures as of the end of January 2026)
■ Raccoon Commerce Inc. https://www.raccoon.ne.jp/commerce
Representative: Gaku Wakui, President and Representative Director
Location: 1-14-14 Nihonbashi Kakigaracho, Chuo-ku, Tokyo
Established: November 2018
Capital: 300,000 thousand yen
Shareholder: Raccoon Holdings Inc. 100%
(Listed on the Prime Market of Tokyo Stock Exchange, Securities Code 3031)
Inquiries regarding this matter
Raccoon Holdings Inc.
Public Relations: Okubo
E-mail: pr@raccoon.ne.jp
Inquiries regarding services
Seller Management Department
https://www.su
■ Background
In recent years, while interest in ethical consumption has been growing, particularly among Gen Z, opportunities to systematically learn about actual store operations and distribution mechanisms have been limited. Senshu University's "Social Business" course teaches about the current status and challenges of businesses that solve social issues through active learning, but the university was seeking more practical ways for students to experience the realities of business.
■ About Super Delivery
Super Delivery is a wholesale and sourcing site where domestic manufacturers and businesses such as retailers and service providers conduct transactions. It features approximately 2 million products across a wide range of genres, mainly apparel and miscellaneous goods, but also includes furniture, home appliances, and food. Since April 2021, it has launched a special "Ethical Collection" page (https://www.superdelivery.com/p/do/psl/?ts=ethicalco&vi=1), offering about 32,000 diverse ethical products, including fair trade goods, products contributing to support/donations, environmentally friendly products (recycling, plastic-free), organic products (cotton, food, cosmetics/daily necessities), and vegan products.
■ Purpose and Overview of This Program
This collaboration matches Senshu University's challenges with Raccoon Commerce's expertise, leading to the establishment of a new program where students can practically learn "ethical distribution from a store's perspective." The program aims for students to learn and understand more practically by having Raccoon Commerce staff, who are familiar with ethical store operators and the wholesale現場, speak in class, sharing real-world situations and explanations.
■ Program Highlights
1. Learn the realities of the field
Mr. Ujiie from "weekend YOKOHAMA," an ethical shop that sells organic foods by weight only on weekends, will speak, sharing practical examples that can only be told from the field, such as challenges in store operations, innovations, and customer engagement.
2. Understand the role of wholesale
Super Delivery's ethical担当者 will explain the role and challenges of "wholesale" in distribution. Students will challenge themselves with a workshop on the theme: "What kind of store would I create if I were the owner?"
3. Students plan an "ethical store"
Students will plan store concepts, product selection, and sales methods, presenting their ideas in class. They will gain a practical understanding of the distribution that supports ethical consumption.
■ Previous Industry-Academia Collaboration Initiatives by Super Delivery
https://blog.superdelivery.com/aboutsd/122917.html
https://blog.superdelivery.com/aboutsd/126575.html
■ Previous Industry-Academia Collaboration Initiatives by Senshu University
https://www.senshu-u.ac.jp/news/nid00027379.html
https://www.senshu-u.ac.jp/news/nid00027316.html
Through this collaboration, Raccoon Commerce and Senshu University will create opportunities for the next generation of students to learn about distribution and consumption, contributing to the creation of a sustainable society.
■ Reference
Super Delivery https://www.superdelivery.com
A wholesale and sourcing site where manufacturers and businesses such as retailers and service providers conduct transactions. Over 2 million products are listed. For manufacturers, it serves as an effective tool to expand sales channels to 500,000 stores nationwide, and for retailers, it allows them to transact with over 3,300 exhibiting companies via the internet, significantly expanding their sourcing options. It also eliminates costs, efforts, risks, etc., enabling efficient transactions. It received the Minister of Local Revitalization Award at the 1st Japan Service Awards. (All figures as of the end of January 2026)
■ Raccoon Commerce Inc. https://www.raccoon.ne.jp/commerce
Representative: Gaku Wakui, President and Representative Director
Location: 1-14-14 Nihonbashi Kakigaracho, Chuo-ku, Tokyo
Established: November 2018
Capital: 300,000 thousand yen
Shareholder: Raccoon Holdings Inc. 100%
(Listed on the Prime Market of Tokyo Stock Exchange, Securities Code 3031)
Inquiries regarding this matter
Raccoon Holdings Inc.
Public Relations: Okubo
E-mail: pr@raccoon.ne.jp
Inquiries regarding services
Seller Management Department
https://www.su