Challenging to Create a New Place of Belonging Where Mascot Cafe, Learning, Farm Work, and Rabbit Interaction Connect. #AprilDream
Rabbits Coco Co., Ltd. proposes "Rabbits Village," a new community space where people can safely say "help me," integrating a mascot cafe, learning opportunities, farm work experiences, and interaction with rabbits to support mental and physical well-being.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 18:00
- 🔍 Collected: April 1, 2026 at 09:36
- 🤖 AI Analyzed: April 16, 2026 at 20:53 (371h 16m after Collected)
Our company supports April Dream, a project that aims to make April 1st a day for sharing dreams. This press release is the dream of "Rabbits Coco Co., Ltd."
■ Why we want to create this place of belonging
In modern society, more people are feeling a weakening of human connections, isolation, and anxiety.
In particular, many find it difficult to rely on others or to say "help me."
I myself have experienced hardship in my life due to not having a "safe place to talk" or "a place where I belong."
That's why I want to create a place where everyone can safely say "help me." This desire led to the conception of this place of belonging, born from my past experiences and learning.
■ What kind of place of belonging will be created?
The concept, known as "Rabbits Village," will provide a place that supports people both mentally and physically through the following four functions:
<Four Initiatives of Rabbits Village>
■ Mascot Cafe
A space with a gentle atmosphere where people can converse and interact with peace of mind.
It provides an opportunity for those who are anxious about human interaction to naturally build relationships.
A mini theme park in the region where you can meet mascots just by taking a short trip.
Mascots are healing to watch and have the power of self-liberation when worn.
We aim to boost self-esteem by leveraging this power.
■ Learning Space
Deepen self-understanding, including psychological and communication training.
We will hold the "My Instruction Manual Course" which teaches the five powers to live authentically.
■ Farm Work Experience Space
In collaboration with local farmers, we offer experiences that soothe mind and body through contact with nature.
It is a place where you can feel the joy of working, a sense of accomplishment, and connection.
■ Rabbit Interaction Space
Through gentle interaction with rabbits, we provide a healing time that relaxes the mind.
We aim to create a place where you can feel a sense of security that doesn't rely on words.
<Features (Uniqueness) of this Place of Belonging>
This place of belonging is an initiative that integrates "human development" and "monozukuri (craftsmanship/making things)."
・Mental health expertise (EAP perspective)
・Design incorporating food and nutrition perspectives
・Collaboration with local resources (agriculture, human resources)
Through these, we aim to provide value not just as an experience facility, but as a "place that supports the recovery of mind and body."
Through these efforts,
We will promote the creation of an environment where people can feel, "You are not alone" and "You belong here."
■ Past Initiatives
We held the mascot experience-based "Higashimurayama Yoriai Yokocho."
We offer curry made with Higashimurayama-grown vegetables (currently two characters) from the "Higashimurayama City's Five Major Characters Original Curry" which is under development and was adopted in Higashimurayama City's FY2024 Private Business Proposal System, while allowing mascot experiences. (Once a month)
Also, as a mini theme park for the region,
We host the Higashimurayama Yuru-Chara Grand Gathering Festival once a year.
Voices of Mascot Experience Participants
"I'm shy, so wearing Rabikko helps me."
"I'm not good at making eye contact, but by wearing a mascot costume,
I'm gradually becoming able to make eye contact when talking to people."
Our Vision
Going forward, we aim to develop this as a sustainable regional model.
In the future, we are considering expanding "Rabbits Village (Reborn💛Station)" nationwide and online.
We are looking for people who want to nurture this vision of creating a place of belonging with us.
・I want to support it
・I want to get involved
・I want to hear more about it
We would be delighted if there are such people.
Thank you.
*"April Dream" is a project by PR TIMES where companies announce dreams they wish to realize on April 1st. We are seriously aiming for the realization of this dream.
■ Company Profile
【Rabbits Coco Co., Ltd.】
Location: 2-31-36 Sakae-cho, Higashimurayama-shi, Tokyo 189-0013
Representative: Kimiko Fujiwara, Representative Director
Established: July 1995
Tel: 042-399-3440
Mail: info@rabbits-coco.com
FAQ
What exactly is "Rabbits Village"?
It's a new community space that supports people both mentally and physically, offering a mascot costume cafe, a learning space for psychology and communication, farm work experiences, and interaction with rabbits.
Why are mascot costumes and interaction with rabbits helpful for creating a community space?
Mascot costumes aid in self-liberation and boosting self-esteem, while interacting with rabbits provides non-verbal healing and a sense of security, offering an opportunity for those anxious about human interaction to connect safely.
This project is called "April Dream"; is it truly intended for realization?
Yes, as stated in the press release, Rabbits Coco Co., Ltd. is seriously aiming for the realization of this dream, and concrete past initiatives have been introduced.