"Kurameguri" Event Held: Tour the Streets of Kuramae and Taste Iichiko
A touring event called "Kurameguri" will be held in the Kuramae area of Tokyo from April 10, 2026, in collaboration with the authentic barley shochu brand "Iichiko." Participants can enjoy original drinks at 4 local stores and join a stamp rally.
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- 📰 Published: April 10, 2026 at 06:02
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In the Kuramae area of Tokyo, we will hold a touring event called "Kurameguri — Touring Kuramae with Iichiko —" in collaboration with the authentic barley shochu brand "Iichiko."
This event is set in four unique stores in Kuramae, where each store will offer original drinks made with Iichiko, developed according to their own interpretations. It is an experiential event where you can enjoy taste, space, and creativity while walking around the city. During the period, creative posters of Iichiko will be displayed at each participating store. Not only can you enjoy drinks, but you can also enjoy a "touring cultural experience" where the streets of Kuramae and the worldview of Iichiko intersect.
## Stamp Rally Project
During the event period, if you order one drink at a participating store, you will earn one stamp. If you collect stamps from three stores, you can apply for a lottery. You can win prizes such as original Iichiko merchandise in the lottery.
## Event Outline
- Event Name: Kurameguri — Touring Kuramae with Iichiko —
- Event Period: April 10, 2026 (Friday) - April 17, 2026 (Friday)
- Location: 4 participating stores in the Kuramae area, Tokyo
- Content:
- Serving original drinks of each store using Iichiko
- Stamp rally project
- Exhibition of Iichiko creative posters, etc.
- Final Day Event: Closing event at Bar Phase on April 18 (Saturday)
*Business hours are subject to the business format of each store.
This event is set in four unique stores in Kuramae, where each store will offer original drinks made with Iichiko, developed according to their own interpretations. It is an experiential event where you can enjoy taste, space, and creativity while walking around the city. During the period, creative posters of Iichiko will be displayed at each participating store. Not only can you enjoy drinks, but you can also enjoy a "touring cultural experience" where the streets of Kuramae and the worldview of Iichiko intersect.
## Stamp Rally Project
During the event period, if you order one drink at a participating store, you will earn one stamp. If you collect stamps from three stores, you can apply for a lottery. You can win prizes such as original Iichiko merchandise in the lottery.
## Event Outline
- Event Name: Kurameguri — Touring Kuramae with Iichiko —
- Event Period: April 10, 2026 (Friday) - April 17, 2026 (Friday)
- Location: 4 participating stores in the Kuramae area, Tokyo
- Content:
- Serving original drinks of each store using Iichiko
- Stamp rally project
- Exhibition of Iichiko creative posters, etc.
- Final Day Event: Closing event at Bar Phase on April 18 (Saturday)
*Business hours are subject to the business format of each store.