Bel Japan Kiri® Adopts QUO Card Pay for Summer Campaign, Limited Edition Minion Design Packages Available, "Kiri® MEETS SUMMER Campaign" to Award 1,500 People

QUO Card Co., Ltd. (hereinafter referred to as "our company," Headquarters: Chuo-ku, Tokyo, President: Go Chikada) is pleased to announce that its digital gift service usable on smartphones, "QUO Card Pay," has been adopted for the "Kiri® MEETS SUMMER Campaign" to be held by Bel Japan Inc. starting Wednesday, July 1.

In this campaign, customers who purchase eligible "Kiri" products and apply via LINE can win "Kiri" original design QUO Card Pay or a set of original goods through a lottery, with a total of 1,500 winners. Additionally, some eligible products will be available in limited edition Minion design packages.

Campaign Overview

During the campaign period, by applying via LINE with a receipt for purchases of eligible "Kiri" products totaling 300 yen (tax included) or more, or 1,000 yen (tax included) or more, participants can win original design QUO Card Pay, a set of "Kiri" original goods, a set of Bel products, and more, with a total of 1,500 winners selected by lottery.

*For details on eligible products, application requirements, and precautions, please check the campaign website.

▼ Campaign Site Here

https://www.bel-japon.com/kiri/summer2026?utm_source=quo&utm_medium=display&utm_campaign=202607qr

Recommended summer recipes using eligible products are also available!

【Campaign Period】

Receipt Valid Period: Wednesday, July 1, 2026 – Monday, August 31, 2026

Application Deadline: Monday, August 31, 2026, 23:59

【Eligible Products】

・Kiri® Creamy Portion Limited Edition Minion Design 6 pieces / 10 pieces *Scheduled for sequential release from late July

・Kiri® Creamy Portion 6 pieces / 10 pieces / 24 pieces

・Kiri® Herb & Garlic 6 pieces

・Kiri® Fruit Blend Açai & Strawberry 6 pieces / 24 pieces

・Kiri® Fruit Blend Lemon & Yuzu Flavor 6 pieces

・Kiri® Fruit Blend Peach & Mango 6 pieces

・Kiri® & Stick Limited Edition Minion Design 1 pack / 3 packs *Scheduled for sequential release from late July

・Kiri® & Stick 1 pack / 3 packs / 8x2 packs

・Kiri® & Stick Strawberry 1 pack / 3 packs

・Kiri® & Stick Blueberry 1 pack / 3 packs

<Other Eligible Products>

・Kiri® Creamy Portion (6+2 pieces)

・Kiri® Creamy Portion (10+2 pieces)

・Kiri® & Stick (3+1 pack)

*Some stores may not carry these products.

*Includes other limited edition packages.

【Prizes】

▼Apply with purchase of eligible products totaling 300 yen (tax included) or more

Prize A (500 winners): 1,000 yen worth of QUO Card Pay

Prize B (500 winners): Set of "Kiri" original goods

*Image of 1,000 yen worth of QUO Card Pay for Prize A. Prize designs and specifications are subject to change without notice.

▼Apply with purchase of eligible products totaling 1,000 yen (tax included) or more

Prize C (500 winners): Set of Bel products

【How to Apply】

1. Add the "Kiri Campaign" LINE Official Account as a friend. 2. Enter the required information according to the comment displayed in the chat room, and take and send a photo of your receipt. 3. If you win, a notification message will be sent between mid to late October 2026.

*You can also apply using delivery slips or receipts from e-commerce sites, etc.

*Please do not remove or block the friend addition after applying for the campaign. You will not be able to receive winner notifications, so please be careful.

Features of "QUO Card Pay"

No troublesome information registration required! Usable in 3 steps: "Receive," "Open," "Show."

"QUO Card Pay" requires no troublesome bank account registration, credit card information, or registration of name, email address, etc. No dedicated app download is needed. It can be used immediately after receiving, and the balance can be supplemented with cash.

*In some participating stores, cash or other methods may not be usable for supplementary payment. For details, please refer to the "Stores Where You Can Use" page on QUO Card Pay.

Fastest issuance on the same day! No hassle or shipping costs! A digital gift that conveys the giver's feelings with a custom screen.

Delivery can be made as fast as the same day, and since you just send the issued URL via email or various social media, there is no hassle or shipping cost.

Not only is the balance displayed, but the card image is shown each time it is used at a store, making it a new communication tool that creates touchpoints with the brand.

【About QUO Card Co., Ltd.】

We are the issuer of the gift card "QUO Card," which is available at familiar stores nationwide such as convenience stores, drugstores, bookstores, and cafes, and boasts a consumer recognition rate of 90.8%*, and the digital gift "QUO Card Pay," which is "easy to use on smartphones" with no app required, "conveys feelings" with original images, and can be "sent immediately" via email or SMS. Since our founding in 1987, we have issued a cumulative total of approximately 1 billion QUO Cards and QUO Card Pays, which bring joy to both the giver and the receiver.

Both are widely adopted for various purposes and business types, including incentives for company campaigns, greetings, employee benefits, shareholder benefits, and various subsidies by local governments, NPOs, and educational institutions.

Our company's purpose is to "Embrace and connect the sender's wishes. Create a future full of smiles with small "joys." We will continue to create value that "connects" people to people, people to companies, people to businesses, and people to society, and connect the sender's wishes from person to person and into the future with the two "QUO"s of "Real" and "Digital."

*Our survey conducted on approximately 40,000 people nationwide.

【QUO Card Co., Ltd. Official Website】 https://go.quocard.com/pr/

【QUO Card Pay Product Site】 https://go.quocard.com/quopay/pr/