Used Car Auction 'Selca' Exceeds 23.9 Billion Yen in GMV in FY2025!
Quick Network Inc.'s used car auction "Selca" achieved over 23.9 billion yen in Gross Merchandise Value (GMV) in FY2025, marking a 150% year-on-year growth. The widespread adoption of its CtoB model, enhanced transparency, expanded buyer network, and increased repeat usage were key drivers of this growth.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 20:00
- 🔍 Collected: April 30, 2026 at 11:32
- 🤖 AI Analyzed: April 30, 2026 at 12:33 (1h 1m after Collected)
Quick Network Inc. (Head Office: Kobe City, Representative Director: Shori Tabata) is pleased to announce that its Gross Merchandise Value (GMV) for fiscal year 2025 (April 2025 - March 2026) has exceeded approximately 23.9 billion yen.
Compared to the previous fiscal year's performance, the company achieved substantial growth, approaching a 150% year-on-year increase, marking a year of further leaps forward as a driving force in the digital transformation (DX) of used car distribution.
## Growth Trend Over the Past 5 Years: Selca's GMV Expands More Than 5-fold in 4 Years
Selca's GMV has seen significant growth, expanding approximately 5.5 times over the four years from FY2021 to FY2025. Amid changes in the used car market environment, the widespread adoption of the CtoB model has allowed it to consistently maintain an upward growth trajectory.
Since the service launched in 2018, its performance has maintained an extremely high growth rate, showing a strong upward trend.
The figure of approximately 4.3 billion yen in FY2021 expanded to approximately 7.3 billion yen in FY2022. In FY2023, it reached approximately 9.2 billion yen, continuing steady growth. Notably, in FY2024, a substantial increase in revenue of approximately 8 billion yen from the previous year was recorded, raising the stage significantly to approximately 16.2 billion yen.
This momentum further accelerated, marking approximately 23.9 billion yen in the latest FY2025. Compared to FY2021, this represents an astonishing leap of approximately 5.5 times in just four years.
The annual GMV of FY2021 (approximately 4.36 billion yen) has expanded to a scale that can be achieved in just about two months in FY2025, demonstrating the rapid market penetration of the platform's convenience and reliability.
## FY2025 Growth Highlights
Selca in FY2025 progressed smoothly from the beginning of the fiscal year, showing particularly strong growth in the second half.
- Annual Cumulative GMV: 23,903,456,063 yen
- New Monthly Record: In March 2026, the service recorded its highest monthly GMV ever, reaching 2.88 billion yen.
- Sustained Growth: Even during the mid-year stagnation observed in FY2024 (August - December), Selca maintained an upward trend in FY2025. In January 2026, at the beginning of the demand season, a growth of approximately 0.9 billion yen month-on-month was recorded.
## Monthly GMV Trend for FY2025
From 2025 to 2026, the figures show a very strong upward growth.
First, the figure of approximately 1.42 billion yen in April 2025 steadily increased to approximately 1.93 billion yen by September of the same year. After that, the momentum further accelerated, reaching approximately 2.08 billion yen in November, finally breaking the 2 billion yen barrier for the first time.
The momentum continued unabated, reaching approximately 2.88 billion yen in March 2026. This resulted in a significant year-on-year increase and further updated the record for the highest monthly GMV.
## Factors Driving Rapid GMV Growth
In the used car market, Selca's "CtoB (Consumer to Business directly sell) auction model," which introduces an innovative mechanism for traditional used car sales and has been well-received by many users, is increasingly being accepted by more customers than ever before.
### Gaining Trust Through Information Transparency
By allowing owners to set a reserve price (minimum desired bid price) and visualizing real-time bidding among buyers nationwide, Selca provides an experience where owners can sell their beloved cars with a sense of "satisfaction." This "trust gained through the system" has become a driving force for acquiring new users.
### Expansion of Registered Buyers
Our company is committed to continuously expanding the number of registered buyers on our auction platform, thereby promoting the creation of a competitive environment that enables high-value sales.
Currently, in addition to buyers strong in the domestic market, the participation of buyers with diverse sales channels, such as those primarily focused on overseas exports, is steadily progressing. By consolidating diverse demand within the platform, we have strengthened our business foundation, enabling transactions at more optimal prices regardless of the vehicle type.
### "Once You Use Selca, You'll Stick With It" – Repeat Usage Contributes to Scale Expansion
One of the factors supporting GMV expansion is the increase in repeat users. In the car replacement cycle, which is said to occur once every few years, the number of owners who use Selca again is increasing year by year, leading to a steady increase in total transaction value. This increase in repeat users underscores the high level of trust in the service.
## About "Kachinuki Satei Selca" (Winning Bid Assessment Selca)
"Kachinuki Satei Selca" is an industry-leading*1 CtoB auction service operated by Quick Network Inc., designed for users who want to "sell their car without hassle and at the highest possible price."
It employs a mechanism where prices are determined through competitive bidding in an auction involving over 8,000*2 used car dealers nationwide. Many businesses participate
Compared to the previous fiscal year's performance, the company achieved substantial growth, approaching a 150% year-on-year increase, marking a year of further leaps forward as a driving force in the digital transformation (DX) of used car distribution.
## Growth Trend Over the Past 5 Years: Selca's GMV Expands More Than 5-fold in 4 Years
Selca's GMV has seen significant growth, expanding approximately 5.5 times over the four years from FY2021 to FY2025. Amid changes in the used car market environment, the widespread adoption of the CtoB model has allowed it to consistently maintain an upward growth trajectory.
Since the service launched in 2018, its performance has maintained an extremely high growth rate, showing a strong upward trend.
The figure of approximately 4.3 billion yen in FY2021 expanded to approximately 7.3 billion yen in FY2022. In FY2023, it reached approximately 9.2 billion yen, continuing steady growth. Notably, in FY2024, a substantial increase in revenue of approximately 8 billion yen from the previous year was recorded, raising the stage significantly to approximately 16.2 billion yen.
This momentum further accelerated, marking approximately 23.9 billion yen in the latest FY2025. Compared to FY2021, this represents an astonishing leap of approximately 5.5 times in just four years.
The annual GMV of FY2021 (approximately 4.36 billion yen) has expanded to a scale that can be achieved in just about two months in FY2025, demonstrating the rapid market penetration of the platform's convenience and reliability.
## FY2025 Growth Highlights
Selca in FY2025 progressed smoothly from the beginning of the fiscal year, showing particularly strong growth in the second half.
- Annual Cumulative GMV: 23,903,456,063 yen
- New Monthly Record: In March 2026, the service recorded its highest monthly GMV ever, reaching 2.88 billion yen.
- Sustained Growth: Even during the mid-year stagnation observed in FY2024 (August - December), Selca maintained an upward trend in FY2025. In January 2026, at the beginning of the demand season, a growth of approximately 0.9 billion yen month-on-month was recorded.
## Monthly GMV Trend for FY2025
From 2025 to 2026, the figures show a very strong upward growth.
First, the figure of approximately 1.42 billion yen in April 2025 steadily increased to approximately 1.93 billion yen by September of the same year. After that, the momentum further accelerated, reaching approximately 2.08 billion yen in November, finally breaking the 2 billion yen barrier for the first time.
The momentum continued unabated, reaching approximately 2.88 billion yen in March 2026. This resulted in a significant year-on-year increase and further updated the record for the highest monthly GMV.
## Factors Driving Rapid GMV Growth
In the used car market, Selca's "CtoB (Consumer to Business directly sell) auction model," which introduces an innovative mechanism for traditional used car sales and has been well-received by many users, is increasingly being accepted by more customers than ever before.
### Gaining Trust Through Information Transparency
By allowing owners to set a reserve price (minimum desired bid price) and visualizing real-time bidding among buyers nationwide, Selca provides an experience where owners can sell their beloved cars with a sense of "satisfaction." This "trust gained through the system" has become a driving force for acquiring new users.
### Expansion of Registered Buyers
Our company is committed to continuously expanding the number of registered buyers on our auction platform, thereby promoting the creation of a competitive environment that enables high-value sales.
Currently, in addition to buyers strong in the domestic market, the participation of buyers with diverse sales channels, such as those primarily focused on overseas exports, is steadily progressing. By consolidating diverse demand within the platform, we have strengthened our business foundation, enabling transactions at more optimal prices regardless of the vehicle type.
### "Once You Use Selca, You'll Stick With It" – Repeat Usage Contributes to Scale Expansion
One of the factors supporting GMV expansion is the increase in repeat users. In the car replacement cycle, which is said to occur once every few years, the number of owners who use Selca again is increasing year by year, leading to a steady increase in total transaction value. This increase in repeat users underscores the high level of trust in the service.
## About "Kachinuki Satei Selca" (Winning Bid Assessment Selca)
"Kachinuki Satei Selca" is an industry-leading*1 CtoB auction service operated by Quick Network Inc., designed for users who want to "sell their car without hassle and at the highest possible price."
It employs a mechanism where prices are determined through competitive bidding in an auction involving over 8,000*2 used car dealers nationwide. Many businesses participate