Monthly Report: Sellca Knockout Assessment Auction Results for March 2026
Sellca, a CtoB used car auction service, reported its March 2026 results. The average successful bid price reached approximately 2.21 million yen, with total monthly bids exceeding 3 billion yen, driven by strong demand for high-end luxury cars and premium domestic SUVs.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 20:00
- 🔍 Collected: April 15, 2026 at 11:31
- 🤖 AI Analyzed: April 19, 2026 at 09:10 (93h 38m after Collected)
Quick Network Co., Ltd. (Headquarters: Kobe City, Hyogo Prefecture; President: Shori Tabata), which operates the used car CtoB auction service "Sellca", reported that the average successful bid price in March 2026 was 2,211,658 yen. Furthermore, the total monthly bid amount exceeded 3 billion yen, demonstrating the excitement in the market.
The sudden surge in demand accompanying the end of the fiscal year, along with successful bids for ultra-expensive luxury SUVs exceeding 45 million yen, significantly pushed up the market prices.
■ Used Car Market Trends in March 2026 and Sellca's Performance
March is the busiest season of the year for the automotive industry. It is an extremely active period where "strengthened purchasing" by used car dealerships ahead of fiscal year-end closings overlaps with users' "replacements and sales" in preparation for new lifestyles.
The average successful bid price on Sellca this month was approximately 2.21 million yen, surpassing the previous month's roughly 1.91 million yen. The background to this includes an increase in transactions for practical vehicles in preparation for the new lifestyle starting in April, as well as a succession of listings of luxury cars and rare cars with high asset value.
Particularly in March, multiple successful contracts were confirmed for "high-end luxury cars" where a single vehicle trades in the tens of millions of yen class. Against the backdrop of global inflation and the instability of new car supplies, the market conditions reflected a demand for recent-model, rare vehicles capable of immediate delivery.
■ Total Bid Amount Exceeds 3 Billion Yen for the Month
The total bid amount for the month increased by nearly 10% compared to the previous month, resulting in a monthly total exceeding 3 billion yen. This growth was supported not only by an increase in the number of successful contracts but also by the rise in transaction prices per vehicle. In addition to the increase in luxury cars exceeding 10 million yen, successful bids for highly popular domestic premium SUVs both domestically and internationally increased, improving the average contract unit price and realizing a high growth rate compared to the previous month. The owners' choice that "expensive vehicles should be sold at auctions where bidding wars can be expected" is summarized in this monthly figure of 3 billion yen.
■ "Three High-Priced Vehicle Topics" Seen from Our Data
Analyzing the contract data for March reveals that active trading typical of the end of the fiscal year took place.
1. Raising the Average Value through Ultra-High-Priced Luxury Cars and Supercars
This month, following a successful bid of over 40 million yen, flagship models of supercar brands were contracted one after another.
Rolls-Royce Cullinan: 49,997,000 yen
Ferrari 812 Superfast: 4,183,000 yen
Ferrari Roma: 33,243,000 yen
Lamborghini Urus: 28,088,000 yen
Ferrari F12 Berlinetta: 26,408,000 yen
Although there were successful contracts for luxury vehicles exceeding 30 million yen in February as well, there were higher-priced successful bids that exceeded them. Additionally, the number of successful bids exceeding 10 million yen increased by 1.4 times compared to February, contributing to the rise in the overall average successful bid price.
Other highly rare models, such as the Maserati MC20 (approximately 16.39 million yen), were successfully bid at high prices after fierce bidding by buyers nationwide.
2. High-Price Stability of Domestic Premium SUVs
Transactions are becoming active for the Toyota "Land Cruiser," which is in high demand globally, and the "Lexus LX/RX," which are synonymous with luxury SUVs.
In February, the Mercedes-Benz G-Class stood out particularly. While the G-Class maintained the same level of successful bids in March, the number of successful bids for domestic luxury SUVs such as the Toyota Land Cruiser and Lexus LX/RX grew.
Land Cruiser: 11,922,000 yen
Lexus LX: 13,636,000 yen
Lexus RX: 9,016,000 yen
For the Land Cruiser series, the new 250 model and the re-released 70 model are also actively traded, proving that they are still the leading actors in the market.
3. Enthusiasm for Sports Cars and Neo-Classics
Domestic sports cars have extremely stable prices coupled with overseas export demand, and there are successful contracts at premium prices that significantly exceed the new car prices.
Nissan GT-R: 13,085,000 yen
Mazda RX-7: 7,179,000 yen
Toyota GR Yaris: 7,204,000 yen
In particular, when out-of-production sports cars like the RX-7 in good condition are listed on Sellca, bids tend to concentrate from buyers nationwide, mainly specialized stores.
■ Knockout Assessment "Sellca"
The sudden surge in demand accompanying the end of the fiscal year, along with successful bids for ultra-expensive luxury SUVs exceeding 45 million yen, significantly pushed up the market prices.
■ Used Car Market Trends in March 2026 and Sellca's Performance
March is the busiest season of the year for the automotive industry. It is an extremely active period where "strengthened purchasing" by used car dealerships ahead of fiscal year-end closings overlaps with users' "replacements and sales" in preparation for new lifestyles.
The average successful bid price on Sellca this month was approximately 2.21 million yen, surpassing the previous month's roughly 1.91 million yen. The background to this includes an increase in transactions for practical vehicles in preparation for the new lifestyle starting in April, as well as a succession of listings of luxury cars and rare cars with high asset value.
Particularly in March, multiple successful contracts were confirmed for "high-end luxury cars" where a single vehicle trades in the tens of millions of yen class. Against the backdrop of global inflation and the instability of new car supplies, the market conditions reflected a demand for recent-model, rare vehicles capable of immediate delivery.
■ Total Bid Amount Exceeds 3 Billion Yen for the Month
The total bid amount for the month increased by nearly 10% compared to the previous month, resulting in a monthly total exceeding 3 billion yen. This growth was supported not only by an increase in the number of successful contracts but also by the rise in transaction prices per vehicle. In addition to the increase in luxury cars exceeding 10 million yen, successful bids for highly popular domestic premium SUVs both domestically and internationally increased, improving the average contract unit price and realizing a high growth rate compared to the previous month. The owners' choice that "expensive vehicles should be sold at auctions where bidding wars can be expected" is summarized in this monthly figure of 3 billion yen.
■ "Three High-Priced Vehicle Topics" Seen from Our Data
Analyzing the contract data for March reveals that active trading typical of the end of the fiscal year took place.
1. Raising the Average Value through Ultra-High-Priced Luxury Cars and Supercars
This month, following a successful bid of over 40 million yen, flagship models of supercar brands were contracted one after another.
Rolls-Royce Cullinan: 49,997,000 yen
Ferrari 812 Superfast: 4,183,000 yen
Ferrari Roma: 33,243,000 yen
Lamborghini Urus: 28,088,000 yen
Ferrari F12 Berlinetta: 26,408,000 yen
Although there were successful contracts for luxury vehicles exceeding 30 million yen in February as well, there were higher-priced successful bids that exceeded them. Additionally, the number of successful bids exceeding 10 million yen increased by 1.4 times compared to February, contributing to the rise in the overall average successful bid price.
Other highly rare models, such as the Maserati MC20 (approximately 16.39 million yen), were successfully bid at high prices after fierce bidding by buyers nationwide.
2. High-Price Stability of Domestic Premium SUVs
Transactions are becoming active for the Toyota "Land Cruiser," which is in high demand globally, and the "Lexus LX/RX," which are synonymous with luxury SUVs.
In February, the Mercedes-Benz G-Class stood out particularly. While the G-Class maintained the same level of successful bids in March, the number of successful bids for domestic luxury SUVs such as the Toyota Land Cruiser and Lexus LX/RX grew.
Land Cruiser: 11,922,000 yen
Lexus LX: 13,636,000 yen
Lexus RX: 9,016,000 yen
For the Land Cruiser series, the new 250 model and the re-released 70 model are also actively traded, proving that they are still the leading actors in the market.
3. Enthusiasm for Sports Cars and Neo-Classics
Domestic sports cars have extremely stable prices coupled with overseas export demand, and there are successful contracts at premium prices that significantly exceed the new car prices.
Nissan GT-R: 13,085,000 yen
Mazda RX-7: 7,179,000 yen
Toyota GR Yaris: 7,204,000 yen
In particular, when out-of-production sports cars like the RX-7 in good condition are listed on Sellca, bids tend to concentrate from buyers nationwide, mainly specialized stores.
■ Knockout Assessment "Sellca"