Qualia Announces Collaboration with 'Mu' Magazine, Launching Pop-Up Shop in Ikebukuro and Nationwide Capsule Toy Release on May 20
Capsule toy manufacturer Qualia Inc. has announced a collaboration between its plush toy brand 'Niccolino' and the supernatural mystery magazine 'Mu.' To commemorate the partnership, a limited-time pop-up shop will be held at gashacoco Ikebukuro from May 20 to May 31, 2026. The event will feature exclusive merchandise, and the collaborative capsule toy series 'Niccolino x Mu Plush Toys' will be released nationwide on the same day.
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Capsule toy manufacturer Qualia Inc. (Headquarters: Toshima-ku, Tokyo; CEO: Yuya Ogawa) will host a limited-time collaborative pop-up shop, the 'Niccolino x Mu Mysterious POPUP SHOP,' to celebrate the release of a new capsule toy line created with its plush toy brand 'Niccolino' and the super-mystery magazine 'Mu' (published by One Publishing Co., Ltd.).
The event will take place at gashacoco Ikebukuro from Wednesday, May 20, 2026, to Sunday, May 31, 2026. New merchandise and special purchase bonuses will be available at the venue.
■ New Merchandise
Collaboration goods will feature newly drawn illustrations by artist Shun Suzuki, depicting a world inspired by 'Mu.' Designs include 'Niccolino's' classic characters 'Cream Soda' and 'Octopus Sausage' re-imagined as Unidentified Mysterious Animals (UMA).
- Die-cut Stickers (5 types): 'Cream Soda UMA,' 'Octopus Sausage UMA,' 'Mummy,' 'Small Saucer from the Kera UFO Incident,' 'Flat Earth.'
- A4 Clear Files: 'Octopus Sausage UMA & Cream Soda UMA,' and an all-over pattern design.
■ Limited Bonus Items
During the event, customers who meet one of the following conditions at the venue will receive an original sticker on a first-come, first-served basis:
- Purchase 3 'Niccolino x Mu' collaboration capsule toys.
- Spend 1,500 JPY or more (tax included) on merchandise.
*Bonuses are available in limited quantities and the offer ends when stock runs out. Purchases cannot be combined across multiple transactions.
■ Merchandise Lineup
In addition to the new items, the shop will offer goods featuring 'Niccolino's' 'Octopus Sausage' and 'Cream Soda' characters, as well as 'Mu' themed T-shirts and humorous stickers.
■ Release of 'Niccolino x Mu Plush Toy' Capsule Toys
Starting on the same day as the pop-up shop, May 20, 2026, the collaborative capsule toys will be available for general sale at the venue and at capsule toy vendors nationwide.
The lineup includes six types: 'Flat Earth,' 'Small Saucer from the Kera UFO Incident,' 'Hibagon Beastman,' 'Mummy,' 'Mystery Circle,' and a 'Secret' item. Each toy costs 500 JPY (tax included) and features the 'Mu' logo.
■ 'Niccolino x Mu Mysterious POPUP SHOP' Event Details
- Location: gashacoco Ikebukuro (Ikebukuro Kikumura Bldg. 1F/B1F, 1-41-6 Higashi-Ikebukuro, Toshima-ku, Tokyo)
- Period: May 20 (Wed) – May 31 (Sun), 2026
- Hours: 11:00 AM – 10:00 PM
- Event Info URL: https://niccolino.jp/20260520_mu/
■ About 'Mu' Magazine
First published in October 1979, 'Mu' is a super-mystery magazine that explores the world's mysteries and wonders, covering topics such as UFOs, cryptids, ancient civilizations, super-science, and spirituality.
The event will take place at gashacoco Ikebukuro from Wednesday, May 20, 2026, to Sunday, May 31, 2026. New merchandise and special purchase bonuses will be available at the venue.
■ New Merchandise
Collaboration goods will feature newly drawn illustrations by artist Shun Suzuki, depicting a world inspired by 'Mu.' Designs include 'Niccolino's' classic characters 'Cream Soda' and 'Octopus Sausage' re-imagined as Unidentified Mysterious Animals (UMA).
- Die-cut Stickers (5 types): 'Cream Soda UMA,' 'Octopus Sausage UMA,' 'Mummy,' 'Small Saucer from the Kera UFO Incident,' 'Flat Earth.'
- A4 Clear Files: 'Octopus Sausage UMA & Cream Soda UMA,' and an all-over pattern design.
■ Limited Bonus Items
During the event, customers who meet one of the following conditions at the venue will receive an original sticker on a first-come, first-served basis:
- Purchase 3 'Niccolino x Mu' collaboration capsule toys.
- Spend 1,500 JPY or more (tax included) on merchandise.
*Bonuses are available in limited quantities and the offer ends when stock runs out. Purchases cannot be combined across multiple transactions.
■ Merchandise Lineup
In addition to the new items, the shop will offer goods featuring 'Niccolino's' 'Octopus Sausage' and 'Cream Soda' characters, as well as 'Mu' themed T-shirts and humorous stickers.
■ Release of 'Niccolino x Mu Plush Toy' Capsule Toys
Starting on the same day as the pop-up shop, May 20, 2026, the collaborative capsule toys will be available for general sale at the venue and at capsule toy vendors nationwide.
The lineup includes six types: 'Flat Earth,' 'Small Saucer from the Kera UFO Incident,' 'Hibagon Beastman,' 'Mummy,' 'Mystery Circle,' and a 'Secret' item. Each toy costs 500 JPY (tax included) and features the 'Mu' logo.
■ 'Niccolino x Mu Mysterious POPUP SHOP' Event Details
- Location: gashacoco Ikebukuro (Ikebukuro Kikumura Bldg. 1F/B1F, 1-41-6 Higashi-Ikebukuro, Toshima-ku, Tokyo)
- Period: May 20 (Wed) – May 31 (Sun), 2026
- Hours: 11:00 AM – 10:00 PM
- Event Info URL: https://niccolino.jp/20260520_mu/
■ About 'Mu' Magazine
First published in October 1979, 'Mu' is a super-mystery magazine that explores the world's mysteries and wonders, covering topics such as UFOs, cryptids, ancient civilizations, super-science, and spirituality.