QREATION, ASOBISYSTEM, and Nippon TV Co-produce Digital Program 'Harajuku Terebi.' Starring CANDY TUNE, Premiering on YouTube April 3rd (Fri)

QREATION Inc. (Headquarters: Shibuya-ku, Tokyo; President: Keisuke Yonanaga) will launch the digital program 'Harajuku Terebi.,' starring CANDY TUNE, on YouTube starting at 6:00 PM on Friday, April 3, 2026. The program is co-produced with ASOBISYSTEM Co., Ltd. and Nippon Television Network Corporation's vertical video boutique, 'VIRAL POCKET.'

Set in Harajuku, where 'Kawaii' and 'Chaos' intersect, this program is a new type of digital show in a situational comedy and variety format, featuring the members of the popular idol group CANDY TUNE taking on their first serious acting roles.

[QREATION x ASOBISYSTEM x Nippon TV: Creating 'IP Co-creation' Content with the Strengths of Three Companies] As a digital IP studio, QREATION has created hit IPs with over 5 billion total SNS views, focusing on vertical short-form content such as 'Honnichi mo Zettai Zetsumei,' 'Ueda Shinya Kaiwai,' and 'Itsudatte Kyukyoku no Sentaku.' 'Harajuku Terebi.' is a new challenge to expand the IP development and hit-making capabilities cultivated in vertical content into horizontal content starting from YouTube.

The general director is Kazuaki Hashimoto, a QREATION board member who has worked on 'Ariyoshi no Kabe' and 'THE Golden Combi.' Under the co-production of Nippon TV's 'VIRAL POCKET,' which has co-produced 'Chokotto Party,' the project aims to create a new digital program format that is neither TV nor social media, by fusing TV planning and directing skills with IP development capabilities that generate hits in the SNS era.

Furthermore, this project teams up with ASOBISYSTEM, which continues to create new cultures, to realize a new content model that develops IP in collaboration with a talent management production. CANDY TUNE, the idol group leading the 'KAWAII' culture of today, will challenge themselves with new expressions beyond their idol charm through this work.

[Popular Idol Group CANDY TUNE Challenges Serious Acting as a Group for the First Time] Following the hit 'Bai Bai FIGHT!,' CANDY TUNE is currently the most momentum-filled idol group. In this work, the seven members will challenge themselves with serious acting as a group for the first time. As a situational comedy, they will utilize their own characters while taking on new roles, stepping into expressions they have never shown before.

Additionally, M-1 Grand Prix winners Nishikigoi will appear. Takashi Watanabe will play the station manager, Masanori Hasegawa will play a local talent, and Yutaro, an actor belonging to ASOBISYSTEM like CANDY TUNE, will play a broadcast writer, fully embodying the eccentric members of the TV station.