QREATION × Asobisystem × Nippon TV Co-Produce "Harajuku TV." Starring CANDY TUNE, Premiering April 3rd on YouTube
QREATION, Asobisystem, and Nippon TV are co-producing the digital program 'Harajuku TV.' starring the popular idol group CANDY TUNE, which will begin streaming on YouTube. Set in Harajuku, it's a new type of situation comedy × variety show where the idols take on their first full-fledged acting challenge.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 13:39 (17h 39m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 01:30 (491h 51m after Collected)
QREATION Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director and President: Keisuke Yonenaga), in collaboration with Asobisystem Co., Ltd. and Nippon Television Network Corporation's vertical video boutique "VIRAL POCKET," will begin streaming the digital program "Harajuku TV." starring CANDY TUNE on YouTube from 6 PM on Friday, April 3, 2026.
This program is a new sensation digital show in the style of situation comedy × variety, set in Harajuku, where "Kawaii" and "Chaos" intersect. The members of the popular idol group CANDY TUNE will challenge full-scale acting for the first time.
YouTube URL
## QREATION × Asobisystem × Nippon TV: Creating “IP Co-creation” Content with the Strengths of Three Companies
QREATION, as a digital IP studio, has created hit IPs such as 'Honjitsu mo Zettai Zetsumei,' 'Ueda Shinya Kaiwai,' and 'Itsu Datte Kyūkyoku no Sentaku,' boasting over 5 billion cumulative views on social media, primarily focusing on vertical short-form content.
"Harajuku TV." is a new challenge to expand the IP development and hit-creation capabilities cultivated through such vertical content into horizontal content, starting with YouTube.
Kazuaki Hashimoto, a director at QREATION who has worked on 'Ariyoshi no Kabe' and 'THE Golden Combo,' will be the general director. Under the joint production with Nippon TV's vertical video boutique "VIRAL POCKET," which co-produced 'Chokotto Party,' the project aims to integrate TV planning and directing capabilities with the IP development prowess that generates hits in the SNS era, striving to create a new digital program format that is neither solely TV nor solely SNS.
Furthermore, in this project, we are teaming up with Asobisystem, which continues to create new culture, to realize a new content model that develops IP jointly with a talent management production. The idol group CANDY TUNE, leading the KAWAII culture "of the present era," will not only showcase their charm as idols but also venture into new forms of expression through this program.
## Popular Idol Group CANDY TUNE Takes on Full-Scale Acting for the First Time as a Group
CANDY TUNE, currently the most popular idol group, gaining momentum after the hit "Baibai FIGHT!". In this program, all seven members will challenge full-scale acting for the first time as a group.
As a situation comedy, while leveraging their individual characters, they will take on new roles, venturing into expressions they have never shown before.
Furthermore, M-1 Grand Prix champions Nishikigoi's two members will appear. Takashi Watanabe will play the role of the station director, Masanori Hasegawa as a local talent, and Yutaro, an actor also belonging to Asobisystem, will play the role of a broadcast writer, embodying the excessively strong personalities of the TV station staff.
This program is a new sensation digital show in the style of situation comedy × variety, set in Harajuku, where "Kawaii" and "Chaos" intersect. The members of the popular idol group CANDY TUNE will challenge full-scale acting for the first time.
YouTube URL
## QREATION × Asobisystem × Nippon TV: Creating “IP Co-creation” Content with the Strengths of Three Companies
QREATION, as a digital IP studio, has created hit IPs such as 'Honjitsu mo Zettai Zetsumei,' 'Ueda Shinya Kaiwai,' and 'Itsu Datte Kyūkyoku no Sentaku,' boasting over 5 billion cumulative views on social media, primarily focusing on vertical short-form content.
"Harajuku TV." is a new challenge to expand the IP development and hit-creation capabilities cultivated through such vertical content into horizontal content, starting with YouTube.
Kazuaki Hashimoto, a director at QREATION who has worked on 'Ariyoshi no Kabe' and 'THE Golden Combo,' will be the general director. Under the joint production with Nippon TV's vertical video boutique "VIRAL POCKET," which co-produced 'Chokotto Party,' the project aims to integrate TV planning and directing capabilities with the IP development prowess that generates hits in the SNS era, striving to create a new digital program format that is neither solely TV nor solely SNS.
Furthermore, in this project, we are teaming up with Asobisystem, which continues to create new culture, to realize a new content model that develops IP jointly with a talent management production. The idol group CANDY TUNE, leading the KAWAII culture "of the present era," will not only showcase their charm as idols but also venture into new forms of expression through this program.
## Popular Idol Group CANDY TUNE Takes on Full-Scale Acting for the First Time as a Group
CANDY TUNE, currently the most popular idol group, gaining momentum after the hit "Baibai FIGHT!". In this program, all seven members will challenge full-scale acting for the first time as a group.
As a situation comedy, while leveraging their individual characters, they will take on new roles, venturing into expressions they have never shown before.
Furthermore, M-1 Grand Prix champions Nishikigoi's two members will appear. Takashi Watanabe will play the role of the station director, Masanori Hasegawa as a local talent, and Yutaro, an actor also belonging to Asobisystem, will play the role of a broadcast writer, embodying the excessively strong personalities of the TV station staff.