Korea's No. 1* Derma-Cosmetic Brand "AESTURA" Holds POP UP Event Focusing on Summer Inner Dry Skin at Ains & Tolpe Shinjuku Higashiguchi Store Starting July 3 (Fri)

Amorepacific Japan Co., Ltd. (Location: Shibuya-ku, Tokyo), the Japanese subsidiary of Amorepacific, a leading company in the Korean cosmetics industry, announces that its Korean No. 1* derma-cosmetic brand "AESTURA" will hold a POP UP event at Ains & Tolpe Shinjuku Higashiguchi Store from July 3 (Fri) to July 23 (Thu), 2026.

The POP UP event, hosted by "AESTURA" with over 40 years of experience in sensitive skin research, will feature the popular "Atobarrier365" series, including the recommended "Atobarrier365 Hydro Soothing Cream (Sales Name: Atobarrier365 Hydro Cream R)" and "Atobarrier365 Capsule Toner." These products address inner dry skin, which is dry yet sticky, by simultaneously providing moisture and barrier care. They offer a light feel while delivering long-lasting hydration.

During the event period, customers will receive original AESTURA items based on their purchase amount. Those who spend over 3,000 yen (tax included) can choose from items such as a mirror, clear pouch, or leather charm. Customers who spend over 5,000 yen (tax included) can select either a raffia bag or a gym bag. Take this opportunity to enjoy AESTURA's unique moisture barrier care.

◇ Event Overview

・Event Period: July 3 (Fri) - July 23 (Thu), 2026, 10:00 AM - 10:00 PM

・Location: Ains & Tolpe Shinjuku Higashiguchi Store

(B1F-2F, Miraza Shinjuku Building, 3-36-10 Shinjuku, Shinjuku-ku, Tokyo)

・Access: 1-minute walk from JR Shinjuku Station Central East Exit, 3-minute walk from Shinjuku-sanchome Station A5 Exit,

5-minute walk from Shinjuku-nishiguchi Station D1 Exit

※Content is subject to change without notice.

◇ Event Details

● Purchase Benefits

Choose one item of your choice based on your purchase amount.

※We may not be able to meet your request depending on stock availability.

※Limited quantity, available while supplies last.

※You will receive one item based on the amount spent. (Cannot be combined.)

For purchases of AESTURA products over 3,000 yen (tax included)

Original Mirror

Hair Clip (2-color set)

Faux Leather Charm (S) & Silicone Cap Charm

Mesh Pouch

Clear Pouch

Atobarrier365 Hydro Soothing Cream 10mL

(Sales Name: Atobarrier365 Hydro Cream R)

Atobarrier365 Capsule Toner 25mL

For purchases of AESTURA products over 5,000 yen (tax included)

AESTURA Original Raffia Bag

AESTURA Original Gym Bag

◇ Product Overview

"Atobarrier365 Hydro Soothing Cream" (Sales Name: Atobarrier365 Hydro Cream R)

A refreshing gel cream that penetrates deep into the stratum corneum, providing moisture and barrier care while balancing oil and moisture. Its light texture is non-sticky, leaving dry skin hydrated and smooth.

・"Visible" High-Density Ceramide Capsules*1 care for the moisture barrier

・Dermatic Deep Hyaluronic Acid*2 for moisture replenishment

・Zinc*3 balances oil and moisture

・Completed 7 tests, including pediatric dermatology test*4, making it safe for infants and children

・Paraben, fragrance, and synthetic colorant-free

How to Use: At the final step of your skincare routine, take an appropriate amount (pearl-sized) and gently apply it to the entire face.

"Atobarrier365 Capsule Toner"

A toner with a light texture that quickly penetrates deep into the stratum corneum, providing both moisture and barrier care. It transforms rough skin into a smooth, radiant complexion with refined texture.

・"Visible" High-Density Ceramide Capsules*1 care for the moisture barrier

・Dermatic Deep Hyaluronic Acid*2 for moisture replenishment

・Contains PHA*6 water to refine the stratum corneum

・Completed 6 skin tests*7 for sensitive skin

・Paraben, fragrance, and synthetic colorant-free

How to Use: After cleansing, take an appropriate amount (500-yen coin size) in your palm and gently apply it to the entire face.

◇ Featured Product Series

● "Atobarrier365" Series

The "Atobarrier365" series has been available since the brand's inception. The first product in this series was launched in 2008, developed for patients with atopic dermatitis who have sensitive and dry skin. In 2018, it entered Olive Young and subsequently won various awards. It contains the proprietary moisturizing ingredient "High-Density Ceramide Capsules*8" to supplement the "length and amount of ceramides" often lacking in sensitive skin. *Applicable product: "Atobarrier365 Cream"

By replenishing deficient ceramides, it enhances the skin's moisture barrier, leading to healthy skin that is less prone to external irritants. This lineup is recommended for those with dry or sensitive skin, or those who prioritize moisturizing care.

◇ About Korea's No. 1* Derma-Cosmetic Brand "AESTURA"

"AESTURA" is a derma-cosmetic brand that combines the pharmaceutical company's DNA with the cutting-edge beauty research and dermatology of Amorepacific, Korea's largest cosmetics manufacturer. In Korea, where users have strong bonds with dermatologists for beauty advice, "AESTURA" has been loved as "Korea's No. 1* Derma-Cosmetic Brand" by many users.

Upon its full launch in Japan in September 2023, the brand introduced the Cicatree365 series for sensitive and combination skin, offering care for fluctuating skin and blemishes, and the Atobarrier365 series for sensitive and dry skin, supporting moisture and barrier function. Within approximately three months of its full launch in Japan, it won 10 awards in Japan's 2023 Best Cosmetics Awards.

◇ About Amorepacific

Amorepacific is a leading company in the Korean cosmetics industry with a 77-year history.

It began in the 1930s when the founder's mother made and sold handmade camellia oil in her kitchen, officially founding the company in 1945. Today, as a leader in K-Beauty, it established Korea's first cosmetics research institute and cultivates green tea on Jeju Island. The company has consistently prioritized the "craftsmanship" that inspired its founding and "inspiration from nature," along with a deep understanding of nature and humans, and the pursuit of harmony between inner and outer beauty, to continuously develop innovative ingredients and products aiming for the highest quality.

* Based on cumulative sales in the Derma-Cosmetic category at Olive Young Korea in the first half of 2023.

*1 Silica, Stearic Acid, Ceramide NP, Mannitol, Sodium Hyaluronate, Cholesterol, Hydroxypropyl Methylcellulose, Hydrogenated Lecithin, Sphingolipids, Cetyl PG Hydroxyethyl Palmitamide (all moisturizing ingredients)

*2 Sodium Hyaluronate (moisturizing ingredient)

*3 Zinc Chloride (skin-conditioning ingredient)

*4 Completed dermatology test, extremely sensitive skin test, primary skin irritation test for sensitive skin, allergy test, non-comedogenic test, German Derma Test, and pediatric dermatology test. Not all individuals will be free from irritation, skin trouble, or allergies. Not all individuals will be free from acne.

*5 Thorough care of the stratum corneum

*6 Gluconolactone (exfoliating ingredient)

*7 Completed dermatology test, extremely sensitive skin test, primary skin irritation test for sensitive skin, allergy test, non-comedogenic test, and German Derma Test.

Not all individuals will be free from irritation, skin trouble, or allergies. Not all individuals will be free from acne.

*8 Ceramide NP, Sphingolipids, Hydroxypropyl Bispalmitamide MEA, Cholesterol, Stearic Acid, Arachidic Acid, Oleic Acid, Palmitic Acid (all moisturizing ingredients)