[LANEIGE] Two New Shades of the Viral #KeyringCosmetics 'Juice Pop Box Lip Tint' Launch July 6, 2026. EC-Exclusive Color 'Lo-Fi Mauve' Also Begins Long-Awaited In-Store Sales on the Same Day.

LANEIGE, a global beauty brand from South Korea operated by Amorepacific Japan Co., Ltd. (Location: Shibuya-ku, Tokyo; Representative: Jeong-gyun Ra), will launch two new shades of its popular 'Juice Pop Box Lip Tint', which combines long-lasting color with moisturizing care, on Monday, July 6, 2026. Additionally, the EC-exclusive color 'Lo-Fi Mauve' will begin sequential in-store sales from the same day. The 'Juice Pop Box Lip Tint', inspired by music with its color lineup and playful design that can also be used as a keyring, welcomes two new shades. Joining the lineup are 'Maroon Melody', a maroon orange that embodies the warmth of a sunset and stains deeply like a ballad, and 'K-POP Pink', a neon pink that is bold and confident like a K-POP stage, expanding the range to a total of 10 shades. The popular EC-exclusive color 'Lo-Fi Mauve' will also finally be available for trial in stores. As a lip tint that captures the best of both worlds—long-lasting color and moisturizing power—under the global slogan 'POP YOUR COLOR, TINT YOUR MOOD!', it expresses a world of diverse lip colors that allow you to freely express your individuality with a soft, comfortable feel. It contains the proprietary Aqua-Tune Complex™*¹, polypeptides*², and ceramides*³, providing a lightweight yet non-drying, moist finish. It maintains juicy color and glossy shine, making makeup time more fun and colorful anytime, anywhere. ▼Product Features 1. Water-Oil Tint Formula for the Best of Color and Moisturizing Care LANEIGE's proprietary 'Water-Oil Remix Technology' formula achieves an exquisite balance of water and oil for both color retention and moisturizing care. The moment you apply it, a fresh, vivid color layer gently seeps in, and an oil layer softly envelops the lips. It maintains a sheer, beautiful color and a moist, comfortable feel. 2. Long-Lasting Color and Hydration Infused with Aqua-Tune Complex™*¹, polypeptides*², and ceramides*³. It provides a non-sticky, lightweight feel while delivering moisture for a glossy lip. The smooth texture softly wraps the lips, maintaining juicy color and gloss for a long time. 3. Music-Inspired Packaging and Color Playlist The jukebox-shaped packaging features a sophisticated hoop design that can be used as 'keyring cosmetics'. It can be attached to bags or pouches like an accessory, offering high practicality for quick use when needed. It also offers an easy-to-use daily color lineup with names inspired by music genres. From soft nudes to vivid reds and impactful pinks, you can freely adjust nuances with layering. It is a new experiential cosmetic that allows you to enjoy color arrangements like your own personal playlist according to your mood. 4. 'Lip Hug' Applicator that Fits the Lips The applicator maximizes the unique texture experience, allowing for even application in one stroke, making it easy for makeup beginners to achieve a stable finish. It also provides a quick and beautiful finish even on busy mornings, balancing ease of use with beautiful results. 5. Low-Irritation Formula Dermatologist tested, allergy tested. *This does not guarantee that skin irritation or allergies will not occur in all individuals. *¹ Diisostearyl Malate, Hydrogenated Poly(C6-14 Olefin) (all skin-conditioning moisturizing ingredients) *² Soybean Polypeptide (skin-conditioning moisturizing ingredient) *³ Ceramide NP (skin-conditioning moisturizing ingredient) ▼Sales Overview (From left) Maroon Melody / K-POP Pink / Lo-Fi Mauve ■ Product Name: ・New 2 Shades Juice Pop Box Lip Tint Maroon Melody Juice Pop Box Lip Tint K-POP Pink ・In-Store Sales Start Juice Pop Box Lip Tint Lo-Fi Mauve ■ Price: 2,310 yen (2,100 yen excluding tax) ■ Capacity: 4.5g ■ Release Date: Sequential national release from Monday, July 6, 2026 *Availability varies by store. Only available at select stores. ▼About LANEIGE LANEIGE is a skincare beauty brand loved globally, present in 44 countries, and is the flagship brand of the Korean cosmetics company 'Amorepacific', which also owns brands such as 'innisfree' and 'ETUDE'. 'La Neige' means 'snow' in French, and with the concept of 'beauty that shines like a snowflake', it pursues the skin's inherent moisture, radiance, and beauty. The brand slogan 'OPEN TO WONDER.' is a double entendre meaning 'open your curiosity', which is the root of LANEIGE's product development, and 'opening a LANEIGE box is full of surprise and excitement'. ▽Brand Official Website: https://jp.laneige.com ▽Official Instagram: https://www.instagram.com/laneige_jp/ ▽Official X: https://x.com/Laneige_japan ▽Official TikTok: https://www.tiktok.com/@laneige_japan ▽Qoo10: https://www.qoo10.jp/shop/laneige-q ▽Rakuten: https://www.rakuten.ne.jp/gold/laneige-r/ ▽Amazon: https://www.amazon.co.jp/Laneige ▼About Amorepacific Corporation Since its founding in 1945, Amorepacific Corporation, as a leading Korean company, has pursued the harmony of inner and outer beauty based on a deep understanding of nature and humanity. With over 20 cosmetics, personal care, and health care brands, it has responded to the diverse lifestyles and needs of global consumers worldwide. It is highly regarded for innovatively changing global beauty trends.