INNISFREE to Launch 'Vita C Brightening Pack Foam' on June 1: Transforming Cleansing into Tone-up Care

Amorepacific Japan Co., Ltd. (Shibuya, Tokyo) has announced that its natural active skincare brand, INNISFREE, will launch the 'Vita C Brightening Pack Foam' on Monday, June 1, 2026. This new product is designed with a 'mask-inspired' concept to provide tone-up care during the facial cleansing step.

Development Background While cleansing has traditionally been seen as a step for removing impurities, it is increasingly being viewed as an integral part of skincare. To address complex skin concerns such as dullness caused by dead skin cells and clogged pores, INNISFREE developed this product to transform daily cleansing into a focused tone-up treatment.

Key Features 1. **Mask-Inspired Concept**: The dense texture adheres to the skin like a mask, targeting sebum, pore impurities, and dead skin cells. Upon adding water, it transforms into a soft foam to wash away impurities, leaving the skin smooth and bright. It can also remove sunscreen and light makeup. 2. **Skincare-Driven Formula**: Contains Vitamin C (3-O-Ethyl Ascorbic Acid) and Green Tea Enzyme (Protease), both featured in the brand's Vita C Serum. Additional ingredients like tangerine water, olive oil, AHA, and PHA provide moisture while addressing skin 'noise'. 3. **Sensory Experience**: Features a smooth gelato-like texture and a fresh citrus scent for a pleasant skincare routine.

Product Details - **Product Name**: Vita C Brightening Pack Foam (Sales Name: VB Pack Foam) - **Volume / Price**: 120g / 2,200 JPY (including tax) - **Launch Date**: June 1, 2026 - **Specifications**: Vegan formula, free of artificial fragrances, ophthalmologist and sensitive skin tested.

How to Use - **Morning**: Apply to dry skin, then add water to lather and rinse. Improves makeup application. - **Evening**: One-step removal of light makeup and impurities by massaging and then lathering with water. - **Special Care**: The '1-Minute Mask' involves leaving the product on dry skin for one minute before lathering and rinsing for intensive exfoliation and brightening.