LANEIGE to Launch Cream Skin Milky Hydration Sheet Mask on Qoo10 from May 28, 2026

Amorepacific Japan Co., Ltd. (Head office: Shibuya-ku, Tokyo; Representative: Luo Zhengjun) announced that LANEIGE, its global beauty brand from Korea, will release the Cream Skin Milky Hydration Sheet Mask, a soft and plump sheet mask designed to help skin look firm and bouncy, in advance on Qoo10 from Thursday, May 28, 2026, followed by a gradual nationwide rollout in Japan. The new sheet mask is based on LANEIGE’s popular Cream Skin Lotion, a highly moisturizing toner that incorporates the richness of a whole bottle of cream and helps lead skin to a plump, firm appearance. The product is a hybrid gel mask that combines the cool, close fit of hydrogel with the rich moisturizing power of a sheet mask. It uses a moisture pocket structure that holds plenty of essence in the sheet, with five times*¹ the CeraPeptide™*² found in Cream Skin Lotion. In just 10 minutes of intensive care, it moisturizes every corner of the stratum corneum and supports the skin’s moisture barrier. Product features: 1. Rich moisture care: Formulated with five times*¹ the CeraPeptide™*² of Cream Skin Lotion. It supports the moisture barrier throughout the stratum corneum, refines skin texture, and helps create smooth, plump-looking skin. It can also be used before makeup. 2. High hydration with a moisture pocket structure: The sheet mask uses a pocket structure that allows it to hold plenty of essence. Moisture penetrates firmly through 10 layers of the stratum corneum. Hydration continues after removing the mask, while the close-fitting sheet provides a lightweight feel. 3. Helps keep sensitive, fluctuating skin healthy: Formulated with ectoin, panthenol, and Cica Complex*³ as skin-conditioning moisturizing ingredients. Dermatest certified, irritation tested, dermatologist tested, and allergy tested. *This does not guarantee that skin irritation or allergic reactions will not occur in all users. 11FREE: Free from animal-derived ingredients, mineral oil, silicone oil, synthetic colorants, polyacrylamide, imidazolidinyl urea, TEA, fragrance, PEG, talc, and gluten. *¹ Compared with the existing Cream Skin Lotion. *² Ceramide NP (moisturizing ingredient), acetyl tetrapeptide-11 (skin-conditioning ingredient), camellia flower extract (skin-conditioning ingredient). *³ Centella asiatica extract, Centella asiatica leaf extract, Centella asiatica root extract, madecassoside, asiaticoside, asiatic acid, and madecassic acid, all skin-conditioning ingredients. Sales overview: Product name: Cream Skin Milky Hydration Sheet Mask Launch date: Advance release on Qoo10 on Thursday, May 28, 2026, followed by gradual nationwide release in Japan Price: 495 yen including tax for one sheet; 2,475 yen including tax for a set of five Retail channels: Official online malls including Qoo10, Rakuten, and Amazon; Loft and Loft Net Store; PLAZA and PLAZA Online Store; @cosme TOKYO, @cosme STORE, and @cosme SHOPPING. Availability may vary by store and may be limited to selected locations. How to use: After cleansing and preparing the skin with toner, remove the sheet, peel off the protective film, and apply it to the face. After 10 to 20 minutes, remove the mask and gently blend the remaining essence into the skin. LANEIGE is a globally loved skincare beauty brand available in 44 countries and is one of the flagship brands of Amorepacific, the Korean cosmetics company behind brands such as innisfree and ETUDE. La Neige means “snow” in French, and the brand pursues the skin’s natural moisture, radiance, and beauty under the concept of “beauty that shines like a snow crystal.” Its slogan, “OPEN TO WONDER.”, carries a double meaning: opening the curiosity that forms the roots of LANEIGE product development, and the surprise and excitement found when opening a LANEIGE box.