[LANEIGE] A First for Laneige! A Tingly Volume Shot*¹. The Skincare-Inspired '#SerumPlumper' Launches in Limited Quantities!
LANEIGE is launching the limited-edition "Flash Pop Lip Plumper," a serum-style lip product developed with the brand's renowned lip care technology. This plumper provides a warming and cooling sensation to create a voluminous look while being formulated with 88% skincare ingredients to condition the lips. The product will have a pre-release at PLAZA on May 14, 2026, followed by a wider launch at other retailers in the following weeks.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 20:00
- 🔍 Collected: April 14, 2026 at 11:31
- 🤖 AI Analyzed: April 14, 2026 at 17:05 (5h 33m after Collected)
Amorepacific Japan Co., Ltd. (Location: Shibuya-ku, Tokyo, Representative: Jung-gyun Ra) is launching the "Flash Pop Lip Plumper," a serum-style lip plumper that brings together the brand's renowned lip care technology, from its global Korean beauty brand "LANEIGE." The product will be pre-released at PLAZA on Thursday, May 14, 2026, followed by a launch on Qoo10 on Thursday, May 28, and will be sequentially released at Loft, @cosme, and e-commerce stores nationwide starting Monday, June 22.
▼ Lips with hyaluronic acid-level!? plumpness. The '#SerumPlumper' you'll want to use every day.
From Laneige, beloved worldwide for lip care products like the "Lip Sleeping Mask," comes the long-awaited "Flash Pop Lip Plumper."
This product is not just a plumper that stimulates the lips, but focuses on "plumping and conditioning the lips themselves as an extension of daily lip care." It creates a sense of firmness and shine, as if hyaluronic acid has been injected.
The color is a clear shade that pairs perfectly with any lip color. From morning and evening care to a base or top coat for daytime lip makeup, it helps you achieve voluminous lips that enhance your daily look.
▼ Product Features
1. Gentle Warmth × Cool Sensation, Warm-Cool Plumping*¹
The "Flash Pop Lip Plumper" contains the unique warming plump ingredient '15% Full-lip complex™*⁴', which includes chili pepper extract*³, to give lips a voluminous feel*¹. It also contains a menthol ingredient*⁵ for a refreshing cooling sensation and a mild feel.
2. 88% Skincare Ingredients, Despite Being a Plumper
Luxuriously formulated with 5 types of hyaluronic acid*⁶, peptides*⁷, and vitamin E*⁸.
It protects delicate lips from the unique stimulation and dryness of plumpers, improving their overall condition.
With a skincare-like feel unique to Laneige, it provides a smooth, non-sticky, and comfortable application.
3. A Multi-Plumper for Daily Use
A 4-in-1 plumper that provides plumpness, a healthy color, shine, and moisture all in one coat.
Furthermore, when used as a base for lip makeup like the 'Juice Pop Box Lip Tint', it creates plump and smooth lips*¹.
It also covers vertical lip lines and reduces unevenness in lip makeup, making it stand out beautifully.
Its mild feel makes it easy for plumper beginners to use, elevating everyday makeup to the next level.
4. A Calming Black Tea Scent with Every Use
A signature Laneige black tea scent that lacks the spiciness typical of plumpers.
The harmonious blend of sweetness and freshness spreads pleasantly with each application, creating an elegant moment for a daytime refresh or a relaxing time before bed.
5. A 13-Free Formula Focused on Comfort
Free from surfactants, animal-derived ingredients, mineral oil, silicone oil, polyacrylamide, imidazolidinyl urea, triethanolamine, PEG, talc, benzophenone, parabens, gluten, and phthalates.
*¹ Makeup effect *² "Lip Sleeping Mask" global sales performance in 2024 *³ Capsicum Frutescens Fruit Extract (skin conditioning ingredient) *⁴ Methyl Nicotinate (plumping ingredient), Capsicum Frutescens Fruit Extract (warming ingredient), Ginger Root Oil (warming ingredient), Canola Oil (moisturizing ingredient), Hydrogenated Polyisobutene (moisturizing ingredient) *⁵ Menthoxypropanediol (cooling ingredient) *⁶ Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate Crosspolymer, Hyaluronic Acid, Sodium Acetylated Hyaluronate (all moisturizing ingredients) *⁷ Acetyl Tetrapeptide-2 (moisturizing ingredient) *⁸ Tocopheryl Acetate (moisturizing ingredient)
◎ Recommended for:
・Those who dislike overly stimulating plumpers but still want volume.
・Those concerned about vertical lip lines or dryness.
・Those aiming for fuller-looking lips.
・Those who want to add shine without interfering with their favorite lip color.
▼ Sales Overview
・Product Name:
"Flash Pop Lip Plumper"
・Release Date: Thursday, May 14, 2026 (PLAZA pre-release),
Thursday, May 28 (Qoo10 launch), and sequentially from Monday, June 22
at Loft, @cosme, and e-commerce stores nationwide.
・Price: 2,000 yen (2,200 yen with tax)
・Volume: 4.2g
※ Availability may vary by store. Available only at select stores.
＜LANEIGE LIP SERIES FAMILY＞
*¹ Refers to impression *² By makeup effect *³ Skin conditioning ingredient *⁴ Diisostearyl Malate, Hydrogenated Poly(C6-14 Olefin) *⁵ Moisturizing ingredient *⁶ Pomegranate Juice, Grape Juice, Raspberry Juice (moisturizing ingredients) *⁷ Astrocaryum Murumuru Seed Butter (moisturizing ingredient) *⁸ Ascorbic Acid (product antioxidant) *⁹ Tocopherol (moisturizing ingredient) *¹⁰ Ceramide NP (moisturizing ingredient) *¹¹ Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate Crosspolymer, Hyaluronic Acid, Sodium Acetylated Hyaluronate (all moisturizing ingredients)
▼ About LANEIGE
LANEIGE is a global skincare beauty brand loved in 44 countries and is a flagship brand of the Korean cosmetics company "Amorepacific," which also owns brands like "innisfree" and "ETUDE."
'La Neige' means "snow" in French, and with the concept of "beauty that shines like a snowflake," it pursues the skin's inherent moisture, radiance, and beauty.
The brand slogan "OPEN TO WONDER." has a double meaning: "Open your curiosity," which is the root of Laneige's product development, and "When you open a Laneige box, it's full of surprise and excitement."
▽ Brand Official Site: https://jp.laneige.com
▽ Official Instagram: https://www.instagram.com/laneige_jp/
▽ Official X: https://x.com/Laneige_japan
▽ Official TikTok: https://www.tiktok.com/@laneige_japan
▽ Qoo10: https://www.qoo10.jp/shop/laneige-q
▽ Rakuten: https://www.rakuten.ne.jp/gold/laneige-r/
▽ Amazon: https://www.amazon.co.jp/Laneige
▼ About Amorepacific Corporation
Since its establishment in 1945, Amorepacific Corporation has pursued the harmony of inner and outer beauty based on a deep understanding of nature and humanity as a representative company of Korea. With over 20 cosmetics, personal care, and healthcare brands, it has responded to the diverse lifestyles and needs of global consumers. It is highly regarded for changing global beauty trends in innovative ways.
▼ Lips with hyaluronic acid-level!? plumpness. The '#SerumPlumper' you'll want to use every day.
From Laneige, beloved worldwide for lip care products like the "Lip Sleeping Mask," comes the long-awaited "Flash Pop Lip Plumper."
This product is not just a plumper that stimulates the lips, but focuses on "plumping and conditioning the lips themselves as an extension of daily lip care." It creates a sense of firmness and shine, as if hyaluronic acid has been injected.
The color is a clear shade that pairs perfectly with any lip color. From morning and evening care to a base or top coat for daytime lip makeup, it helps you achieve voluminous lips that enhance your daily look.
▼ Product Features
1. Gentle Warmth × Cool Sensation, Warm-Cool Plumping*¹
The "Flash Pop Lip Plumper" contains the unique warming plump ingredient '15% Full-lip complex™*⁴', which includes chili pepper extract*³, to give lips a voluminous feel*¹. It also contains a menthol ingredient*⁵ for a refreshing cooling sensation and a mild feel.
2. 88% Skincare Ingredients, Despite Being a Plumper
Luxuriously formulated with 5 types of hyaluronic acid*⁶, peptides*⁷, and vitamin E*⁸.
It protects delicate lips from the unique stimulation and dryness of plumpers, improving their overall condition.
With a skincare-like feel unique to Laneige, it provides a smooth, non-sticky, and comfortable application.
3. A Multi-Plumper for Daily Use
A 4-in-1 plumper that provides plumpness, a healthy color, shine, and moisture all in one coat.
Furthermore, when used as a base for lip makeup like the 'Juice Pop Box Lip Tint', it creates plump and smooth lips*¹.
It also covers vertical lip lines and reduces unevenness in lip makeup, making it stand out beautifully.
Its mild feel makes it easy for plumper beginners to use, elevating everyday makeup to the next level.
4. A Calming Black Tea Scent with Every Use
A signature Laneige black tea scent that lacks the spiciness typical of plumpers.
The harmonious blend of sweetness and freshness spreads pleasantly with each application, creating an elegant moment for a daytime refresh or a relaxing time before bed.
5. A 13-Free Formula Focused on Comfort
Free from surfactants, animal-derived ingredients, mineral oil, silicone oil, polyacrylamide, imidazolidinyl urea, triethanolamine, PEG, talc, benzophenone, parabens, gluten, and phthalates.
*¹ Makeup effect *² "Lip Sleeping Mask" global sales performance in 2024 *³ Capsicum Frutescens Fruit Extract (skin conditioning ingredient) *⁴ Methyl Nicotinate (plumping ingredient), Capsicum Frutescens Fruit Extract (warming ingredient), Ginger Root Oil (warming ingredient), Canola Oil (moisturizing ingredient), Hydrogenated Polyisobutene (moisturizing ingredient) *⁵ Menthoxypropanediol (cooling ingredient) *⁶ Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate Crosspolymer, Hyaluronic Acid, Sodium Acetylated Hyaluronate (all moisturizing ingredients) *⁷ Acetyl Tetrapeptide-2 (moisturizing ingredient) *⁸ Tocopheryl Acetate (moisturizing ingredient)
◎ Recommended for:
・Those who dislike overly stimulating plumpers but still want volume.
・Those concerned about vertical lip lines or dryness.
・Those aiming for fuller-looking lips.
・Those who want to add shine without interfering with their favorite lip color.
▼ Sales Overview
・Product Name:
"Flash Pop Lip Plumper"
・Release Date: Thursday, May 14, 2026 (PLAZA pre-release),
Thursday, May 28 (Qoo10 launch), and sequentially from Monday, June 22
at Loft, @cosme, and e-commerce stores nationwide.
・Price: 2,000 yen (2,200 yen with tax)
・Volume: 4.2g
※ Availability may vary by store. Available only at select stores.
＜LANEIGE LIP SERIES FAMILY＞
*¹ Refers to impression *² By makeup effect *³ Skin conditioning ingredient *⁴ Diisostearyl Malate, Hydrogenated Poly(C6-14 Olefin) *⁵ Moisturizing ingredient *⁶ Pomegranate Juice, Grape Juice, Raspberry Juice (moisturizing ingredients) *⁷ Astrocaryum Murumuru Seed Butter (moisturizing ingredient) *⁸ Ascorbic Acid (product antioxidant) *⁹ Tocopherol (moisturizing ingredient) *¹⁰ Ceramide NP (moisturizing ingredient) *¹¹ Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate Crosspolymer, Hyaluronic Acid, Sodium Acetylated Hyaluronate (all moisturizing ingredients)
▼ About LANEIGE
LANEIGE is a global skincare beauty brand loved in 44 countries and is a flagship brand of the Korean cosmetics company "Amorepacific," which also owns brands like "innisfree" and "ETUDE."
'La Neige' means "snow" in French, and with the concept of "beauty that shines like a snowflake," it pursues the skin's inherent moisture, radiance, and beauty.
The brand slogan "OPEN TO WONDER." has a double meaning: "Open your curiosity," which is the root of Laneige's product development, and "When you open a Laneige box, it's full of surprise and excitement."
▽ Brand Official Site: https://jp.laneige.com
▽ Official Instagram: https://www.instagram.com/laneige_jp/
▽ Official X: https://x.com/Laneige_japan
▽ Official TikTok: https://www.tiktok.com/@laneige_japan
▽ Qoo10: https://www.qoo10.jp/shop/laneige-q
▽ Rakuten: https://www.rakuten.ne.jp/gold/laneige-r/
▽ Amazon: https://www.amazon.co.jp/Laneige
▼ About Amorepacific Corporation
Since its establishment in 1945, Amorepacific Corporation has pursued the harmony of inner and outer beauty based on a deep understanding of nature and humanity as a representative company of Korea. With over 20 cosmetics, personal care, and healthcare brands, it has responded to the diverse lifestyles and needs of global consumers. It is highly regarded for changing global beauty trends in innovative ways.