Amorepacific Presents 'SEOUL IN THE LOFT by AMOREPACIFIC': A Pop-Up Like a Journey Through the Streets of Seoul Appears Exclusively at Shibuya and Ginza Loft
Amorepacific Japan is holding a limited pop-up event 'SEOUL IN THE LOFT by AMOREPACIFIC' at Shibuya and Ginza Loft from April 18 to May 12, featuring 10 brands in a space inspired by Seoul.
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- 📰 Published: April 10, 2026 at 20:00
- 🔍 Collected: April 11, 2026 at 00:25 (4h 25m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 02:33 (218h 8m after Collected)
Amorepacific Japan Co., Ltd. (Location: Shibuya-ku, Tokyo, Representative: Jung-kyun Na), the Japanese subsidiary of Korea's leading cosmetics company Amorepacific, is hosting a special pop-up event exclusively at Shibuya Loft and Ginza Loft as part of the ongoing K-beauty event 'SEOUL IN THE LOFT by AMOREPACIFIC'.
A space inspired by the sophisticated and vibrant streets of the trend-setting city of Seoul will appear at the venue. Brand booths featuring 10 brands, including 'AESTURA', 'LANEIGE', and 'INNISFREE', are designed with motifs of shops found in the city, such as clinics, cafes, schools, and supermarkets. You can explore the store as if you were taking a trip through the streets of Seoul.
Furthermore, as special content to enhance the enjoyment of the event, in addition to rolling out limited items, there will be an experiential project where you can customize a pouch by choosing your favorite patches, and a roulette event where you can win popular cosmetics.
Through shopping and interactive experiences, we will deploy a pop-up event where you can fully enjoy Seoul's beauty culture.
▼ 'SEOUL IN THE LOFT by AMOREPACIFIC' Shibuya Loft / Ginza Loft Exclusive Pop-up Overview
Event Period: Saturday, April 18, 2026 – Tuesday, May 12, 2026
Venue: Shibuya Loft 1st Floor Masaka Shop / Ginza Loft 2nd Floor POP UP Space
Participating Brands: AESTURA, LANEIGE, INNISFREE, ETUDE, primera, espoir, HERA, PUZZLEWOOD, HANYUL, ILLIYOON
Purchase Benefits: (Limited to Amorepacific products) <
A space inspired by the sophisticated and vibrant streets of the trend-setting city of Seoul will appear at the venue. Brand booths featuring 10 brands, including 'AESTURA', 'LANEIGE', and 'INNISFREE', are designed with motifs of shops found in the city, such as clinics, cafes, schools, and supermarkets. You can explore the store as if you were taking a trip through the streets of Seoul.
Furthermore, as special content to enhance the enjoyment of the event, in addition to rolling out limited items, there will be an experiential project where you can customize a pouch by choosing your favorite patches, and a roulette event where you can win popular cosmetics.
Through shopping and interactive experiences, we will deploy a pop-up event where you can fully enjoy Seoul's beauty culture.
▼ 'SEOUL IN THE LOFT by AMOREPACIFIC' Shibuya Loft / Ginza Loft Exclusive Pop-up Overview
Event Period: Saturday, April 18, 2026 – Tuesday, May 12, 2026
Venue: Shibuya Loft 1st Floor Masaka Shop / Ginza Loft 2nd Floor POP UP Space
Participating Brands: AESTURA, LANEIGE, INNISFREE, ETUDE, primera, espoir, HERA, PUZZLEWOOD, HANYUL, ILLIYOON
Purchase Benefits: (Limited to Amorepacific products) <