[HERA] Global Campaign for Korea's 8-Year No.1*1 Cushion, 'Black Cushion Foundation,' Launches with New Visuals of StrayKids' Felix

Amorepacific Japan Inc. (Location: Shibuya-ku, Tokyo; Representative: Luo Zhengjun) is launching a global campaign titled "NAME IT BLACK, CALL IT ICON" for HERA, a contemporary beauty brand originating from Seoul, Korea, starting April 1st (Wednesday). This release also introduces product information for the new shade "Sensual Nude Gloss #325 Sunkissed," inspired by Felix. ## Message Behind "NAME IT BLACK, CALL IT ICON" Since its launch in 2017, the 'Black Cushion Foundation' has sold a cumulative 14 million units*2 and established itself as Korea's No.1*1 cushion brand for 8 consecutive years. This campaign conveys the message that "an icon is born not by numbers or titles, but at the moment it continues to be chosen as a 'standard'." HERA's global ambassador, Felix from StrayKids, appears in the campaign visuals and film. By overlaying Felix, who continues to exude a unique presence on various stages, with the Black Cushion Foundation, which has been supported as a standard in base makeup, the essence of an icon is symbolically expressed. The campaign visuals and film will be available at HERA counters nationwide and on the official online store. *1 Kantar Worldpanel brand ranking by purchase value within the cushion category (January 2, 2018 – December 31, 2025) *2 Cumulative domestic and international SELL-IN sales volume as of February 2026 ## HERA's Iconic 'Black Cushion Foundation' NAME IT BLACK, CALL IT ICON Korea's No.1*1 Cushion Brand for 8 Consecutive Years Unwavering, Unique Confidence Ultra-adhesive coverage for a flawless complexion that lasts 30 hours*2 Product Name: Black Cushion Foundation Content: 15g Tax-included Price: 6,380 yen (Refill 4,950 yen) ### #### Flawless, Confident Skin Created by High-Coverage Thin Film Skin Fit Cover Technology ensures the texture adheres uniformly to the skin. It naturally corrects skin imperfections such as pores and uneven tone, leading to a refined and balanced appearance. Furthermore, HERA's unique technology, which micronizes pigments, achieves high-adhesion coverage with a light, thin film. Designed to maintain a uniform finish for extended periods, it supports unwavering confidence throughout a busy day. #### Sebum-Resistant Formula for a Fresh Complexion in the Afternoon High-purity Refining Pigments*3 maintain a clear color that resists dullness over time. Diffusing Cover Powder*4 absorbs excess sebum, preventing shine and makeup breakdown. The uniform semi-matte finish, unaffected by sebum, maintains a fresh skin impression over time. #### Skincare-Based Formula Resistant to Daily Environmental Changes A skincare base containing white flower extract and hyaluronic acid*5 keeps the skin moisturized for a long time. The oil-water balancing formula makes it less susceptible to dryness and shine, maintaining a refined look for extended periods. *1 Kantar Worldpanel brand ranking by purchase value within the cushion category (January 2, 2018 – December 31, 2025), *2 Based on internal research. Individual results may vary, *3 Iron oxides, *4 Bismuth oxychloride, *5 Jasminum Officinale (Jasmine) Flower Extract, Mentha Arvensis Leaf Extract, Hyaluronic Acid (all moisturizing ingredients) ## Campaign Limited Promotion Information To commemorate the launch of the campaign, special promotions will be held at HERA counters and the official online store, allowing customers to experience the brand's world and exquisite finish. ### [HERA Counter Exclusive / HERA BLACK ICON SET] A base makeup set that further enhances the beautiful finish of HERA's iconic 'Black Cushion Foundation'. Experience the perfection of HERA's unique routine, starting with skincare. The PDRN*-infused sheet mask is exclusive to this set, making it a special lineup available only here. *DNA-Na (skin conditioning and moisturizing ingredient) Tax-included Price: 14,300 yen Set Contents: ・Black Cushion Foundation (full size/15g) ・Correcting Base UV (full size/35mL) ・Comfy Conditioning Essence (15mL) ・UV Protector Tone Up P (15mL) ・PA Mask (21g x 3 sheets) Release Date: April 4, 2026 (Saturday) Pre-orders are also accepted at HERA counters. ### [HERA Counter / Purchase Benefits] Customers who purchase 14,000 yen or more, including the Black Cushion Foundation (full size or refill), will receive a Sensual Tinted Shine Stick 105 Boyish (1.5g) and a keyring pouch. Enjoy the combination of refined skin and lips adorned with color and light. ### [HERA Official Online Store / Purchase Benefits] Customers who purchase the Black Cushion Foundation (full size or refill) will receive a base makeup sample. Experience the beautiful finish of the base makeup. Furthermore, customers who purchase 14,000 yen or more, including the cushion foundation (full size), will receive a pink tweed pouch. This is an exclusive benefit for the official online store, adding a subtle touch of glamour to your daily life. ## Second Edition of New Lip Shade Inspired by Felix Appears The new 'Sensual Nude Gloss #325 Sunkissed,' a neutral berry color reminiscent of dazzling sunlight, is now available. This is the second edition, following the globally popular Sensual Nude Gloss #415 Brownie Boy last year. Product Name: Sensual Nude Gloss #325 Sunkissed (1 new shade) Content: 5g Tax-included Price: 4,400 yen Release Schedule: April 3, 2026 (Friday) Pre-orders begin at HERA counters April 10, 2026 (Friday) Early release at HERA counters and official online store April 17, 2026 (Friday) National release ### [How to Pre-order at HERA Counters] Please inform staff at HERA counters (Hankyu Umeda Main Store, Ginza Mitsukoshi, Hakata Hankyu, Isetan Shinjuku Pop-up Shop) of your pre-order request. *Reservations will close once the maximum number is reached. Please check with each counter for reservation status. ### #### A New Shade Combining Loveliness and Sophistication, Captivating Everyone A new color that reinterprets the warm Australian sun, the source of global ambassador Felix's bold and free sensibility, fused with HERA's Seoul sensibility. It's an elegant and vibrant neutral berry with a hint of rose, like dazzling sunlight. #### Glossy Sheen and Plump, Voluminous Finish The transparent and glossy texture, with a high-gloss formula, minimizes the appearance of vertical lip lines and creates plump, moisturized lips. It adds a quiet touch of glamour to your individuality, creating a natural yet elegant expression. #### Stress-Free, Soft Application Formulated with moisturizing ingredients*1 that provide rich, long-lasting hydration and Shine Covering Polymer*2 for an adhesive finish. It melts smoothly onto the lips for an effortless feel. Additionally, a hint of refreshing menthol*3 provides a fresh accent to the lips. 7-FREE: No animal-derived ingredients, mineral oil, polyacrylamide, imidazolidinyl urea, triethanolamine, PEG (polyethylene glycol), talc *1 Phytosterols, Evening Primrose Oil (all moisturizing ingredients), *2 Dipentaerythrityl Pentaisostearate (adhesion ingredient), *3 Cooling ingredient ### ▶ Limited Sets and Special Purchase Benefits Limited sets combining the Black Cushion Foundation and Sensual Nude Gloss #325 Sunkissed will be released at HERA counters and the official online store. Experience the complete look by combining items that recreate the look Felix wears in the campaign visuals. ### [HERA Counter / Sunkissed Special Set] Tax-included Price: 10,780 yen Set Contents: ・Black Cushion Foundation (full size) ・Sensual Nude Gloss #325 Sunkissed (full size) ・Correcting Base UV (5mL) ・Original Summer Bag ・Original Lip Keyring *Limited to one per person *Limited quantity. Available while supplies last.