Start of General Voting for the First Half of 2026! 'Qoo10 MEGA BEAUTY AWARDS 2026 First Half' to be Held

eBay Japan LLC, which operates the comprehensive internet shopping mall 'Qoo10 (Quten),' will hold the 'Qoo10 MEGA BEAUTY AWARDS 2026 First Half' in the first half of 2026 to award beauty items that have gained support on Qoo10. The award, which started in 2025, will be changed to a semi-annual award starting in 2026 to keep up with the rapid changes in trends. The winning products will be determined through selection based on sales performance, customer feedback, and expert reviews by beauty experts.

The 'Qoo10 MEGA BEAUTY AWARDS' is a beauty award based on real purchasing data and evaluations centered on the main users of Qoo10, who are young people. Starting in 2026, it will be held twice a year, with awards for the first half and the year. 'Beauty items that are bought, talked about, and loved' will be selected from items sold during each target period based on the evaluation criteria. A general participation voting system will be adopted for voting to reflect the real voices of customers. By combining reliable sales performance and expert reviews by beauty experts, we aim to create an award that is trusted by many people. In this first half of 2026 award, we will select items that symbolize the beauty trends of the first half of 2026. The theme this time is 'NEW WAVE BEAUTY.' Through the award, we will convey 'the beauty that is just beginning to shine, backed by data,' which will create waves in the first half and lead to the annual award ceremony. We plan to award noteworthy products that reflect the current mood and needs from the beauty categories of Qoo10, such as skincare, base makeup, point makeup, and hair care.

Qoo10 has gained strong support from customers with a high sensitivity to beauty because it offers a wide range of beauty-related products centered on skincare and cosmetics. By offering a large number of the latest items, we have become a leading force in beauty trends and have grown as an entity that provides customers with a shopping experience full of discovery and joy.

About 'Qoo10 MEGA BEAUTY AWARDS 2026 First Half'

This 'Qoo10 MEGA BEAUTY AWARDS 2026 First Half' will feature unique special awards and offline general voting. In addition to general voting on Qoo10, special voting campaigns linked to real events will also be held.

Special Award 'Self-Expression Award' linked to Tokyo Pride 2026 (June 6-7)

The 'Self-Expression Award' is an award for beauty items that can be used comfortably and authentically without being bound by gender, age, or fixed ideas. Based on the votes of attendees at Tokyo Pride 2026, we will select items that emphasize the importance of determining one's own contours through makeup and care, and valuing one's own comfort rather than someone else's standards.

Scene at the Qoo10 booth at Tokyo Pride 2026

Pre-voting held at the Van Gogh Exhibition venue on June 11

On June 11, we held a one-day limited pre-voting for Qoo10 users invited to the Van Gogh Exhibition. In addition to the general voting on Qoo10 starting from June 15, we will also incorporate the voices of customers at real experience venues to visualize 'beauty items that are currently supported' in a more multifaceted way. This initiative was carried out.

Scene of pre-voting at the Van Gogh Exhibition venue

Pre-voting was held on June 11 for Qoo10 users invited to the Van Gogh Exhibition, and general voting is scheduled to be held from June 15 to June 24.

＜Award Emblem＞

・Grand Prize・Category Prize・Special Prize

Overview of 'Qoo10 MEGA BEAUTY AWARDS 2026 First Half'

Name: Qoo10 MEGA BEAUTY AWARDS 2026 First Half

Special Site URL: https://www.qoo10.jp/gmkt.inc/Special/Special.aspx?sid=2806

Evaluation Criteria:

Sales Performance: Aggregation Period December 10, 2025 ~ June 11, 2026

Customer Evaluation: General Voting on Qoo10 Period June 15, 2026 ~ June 24, 2026

General Voting URL (Note: Will be published from June 15): https://qoo10.onelink.me/QvIc/xs6zg31l

Pre-voting: On June 11, 2026, a one-day limited pre-voting was held for Qoo10 users invited to the Van Gogh Exhibition.

Offline Voting: At Tokyo Pride 2026, voting by attendees for the first half's unique special award 'Self-Expression Award' will be held.

Judge Evaluation: Evaluation by external experts

Award Announcement Date: July 21, 2026 10:00~

Awards: Total of 50 awards Grand Prize 5 awards, Category Prize 35 awards, Special Prize 10 awards

Target Categories: Skincare, Base Makeup, Point Makeup, Hair, Body・Hand・Foot Care, Nails, UV Care, Kits・Coffrets・Lucky Bags, Makeup Accessories, Perfumes, etc.

*Note: Details about the special awards will be announced later. *Note: The contents described may change.

[Special Awards]

Newly Established) Self-Expression Category: Tokyo Pride Limited Voting. Awards items that can be used comfortably and authentically without being bound by gender, age, or fixed ideas.

Newly Established) Skin Savings Now: Reflects the growing awareness of 'preventive beauty (Pre-aging care)' among young people. Awards items that invest in the skin of the future.

General Voting Category: Award given to the item with the most votes during the general voting period.

MEGA Review Category: Selected based on the number of reviews and high evaluation points, reflecting the real voices of purchasers.

MEGA Rookie Category: Award given to items with high initial momentum based on purchasing data from 3 months after product registration among new brands and products that appeared this year.

MEGA Men's Category: From the Men's Category, items that have gained support based on purchasing data are targeted, and awards are given to products that symbolize the growth of men's beauty.

MEGA Repeat Purchase Category: Award given to items that have been proven to be 'continuously chosen' by users, with particularly high repeat purchase rates based on actual purchasing data.

Package Appeal Category: Award given to items that have gained attention for their 'cuteness and appeal of the package' through SNS posts and store presence.

Breakthrough Category: Award given to innovative items that bring new value to the market by breaking conventional wisdom with new technologies, new ideas, and new ingredients.

MEGA Discount・Q ONLY Set Category: Award given to the most supported item among MEGA Discount・Q ONLY set items.

About eBay Japan LLC

Headquarters Location: 13F Akasaka Center Building, 1-3-13 Motoakasaka, Minato-ku, Tokyo

Business Content: Operation of the comprehensive internet shopping mall 'Qoo10'

'Qoo10' URL: http://www.qoo10.jp/

eBay Japan LLC operates 'Qoo10' as a marketplace that creates fun and delivers joy.