Qoo10 Sponsors Tokyo Pride 2026 Again! Test & Vote for the 'Individuality Award' Nominees of the Qoo10 MEGA BEAUTY AWARDS 2026 First Half

eBay Japan GK (Headquarters: Minato-ku, Tokyo; Representative Director: Gu Jahyun), which operates the comprehensive online shopping mall 'Qoo10', will sponsor and exhibit a booth as 'Qoo10' at 'Tokyo Pride 2026', one of Japan's largest LGBTQ+ related events, to be held in the Shibuya/Harajuku area from Saturday, June 6, 2026, to Sunday, June 7, 2026. It aims to contribute to the realization of 'a society where everyone can be themselves' through an experiential project that allows visitors to casually drop by and learn about diversity while having fun.

Since eBay Japan operates its marketplace under the theme of 'Creating opportunities to enrich everyone's life', it has agreed with the purpose of 'Tokyo Pride' and has been sponsoring and participating since 2023. This year again, a 'Qoo10' booth will be set up at Yoyogi Park, the venue, for the two days of Saturday, June 6 and Sunday, June 7, to promote diversity, equity, and inclusion. As a first-time initiative this year, the booth will host voting and tester experiences for the 'Individuality Award', one of the awards of the 'Qoo10 MEGA BEAUTY AWARDS 2026 First Half', which Qoo10 has been holding since last year. Visitors can also enjoy Tokyo Pride limited-edition sampling bags filled with products from popular skincare and cosmetics brands on Qoo10, as well as face sticker experiences. Furthermore, volunteer employees are scheduled to participate in the main event of Tokyo Pride, the 'Tokyo Pride 2026 Pride Parade' on Sunday, June 7, to send a message together with everyone.

Qoo10 is characterized not only by its diverse product range, brands, and services but also as a marketplace where diverse sellers and buyers connect diverse values, enabling free transactions for everyone to pursue their individuality. Qoo10 aims to provide a shopping experience where everyone, regardless of age, gender, nationality, sexual orientation, or gender identity, can find and enjoy their 'likes'. Going forward, by continuing to improve the internal environment and engage in dialogue with customers, business partners, and local communities, Qoo10 will contribute to positive social change as a company promoting diversity and inclusion, and provide everyone with a more enjoyable and comfortable shopping experience.

■ Tokyo Pride 2026 Pride Festival Overview
Period: Saturday, June 6, 2026 – Sunday, June 7, 2026, 11:00 – 18:00
Venue: Yoyogi Park Event Plaza (Shibuya-ku, Tokyo)
Organizer: Specified Nonprofit Corporation Tokyo Rainbow Pride
Official Website: https://pride.tokyo/
Content: This year's theme for Japan's largest LGBTQ+ event is 'Equal rights today. A freer, fairer tomorrow'. Other major events during the period include a parade celebrating the rights and diversity of the LGBTQ+ community on June 7.

■ About the Qoo10 Booth at Tokyo Pride 2026
① Distribution of Tokyo Pride Limited Sampling Bags
Tokyo Pride limited original sampling bags will be given to the first 10,000 visitors (Saturday, June 6 – Sunday, June 7, from 11:00 each day, 5,000 bags distributed per day). Distribution ends when stock runs out.
・Contents:
23YEARSOLD / Badecasil P&D Moisture Cream [Sample]
Dr.G / Black Snail Tone Up Sunscreen [Sample]
VTCOSMETICS / Vitamin C Astaxanthin Mask (1 sheet) [Sample]
PERFECT DIARY / Bio Lip Essence Lipstick [Full Size Product]
*The contents of the Tokyo Pride limited sampling bag are subject to change without notice.

② Voting & Tester Experience for the 'Individuality Award' of the Qoo10 MEGA BEAUTY AWARDS 2026 First Half
Visitors can try out the 5 products selected for the 'Individuality Award' and vote for their favorite. Voters will receive a limited Qoo10 original pouch (choose from 4 colors) and a hair clip. The voting results over the two days will be announced on the official Qoo10 website on July 21, 2026.
・'Individuality Award' Nominees
ETVOS Mineral Inner Treatment Base Clear Beige
Orbis Mister Lip Care Stick
DUO The Cleansing Balm Black Repair
Dove Body Wash Premium Moisture Care
hince New Blur Tint

About the Qoo10 MEGA BEAUTY AWARDS
Established in 2025, this award hosted by Qoo10 honors beauty items that have gained support, particularly from Generation Z. In 2025, approximately 610,000 general votes were collected, making it a highly anticipated best cosmetics award. The selection reflects not only popularity but also items that were actually purchased, talked about, and loved, incorporating purchase data and reviews from beauty experts and influencers.
The 'Individuality Award' was newly established for the sponsorship of Tokyo Pride. This award is given to items that allow one to define their own contours through makeup and care, value their own comfort over others' standards, and can be used comfortably and authentically without being bound by gender, age, or stereotypes.

③ Face Sticker Experience
Under the theme 'Decorate yourself with face stickers!', Qoo10 has prepared original design stickers that allow you to freely express your individuality. They can be enjoyed by sticking them on cheeks, neck, arms, etc. *Tested with a 24-hour occlusive patch test.

■ eBay Japan GK
Head Office Location: Akasaka Center Building 13F, 1-3-13 Motoakasaka, Minato-ku, Tokyo
Business Description: Operation of the comprehensive online shopping mall 'Qoo10'