Recognizing the Most Active Brands that Debuted on "Qoo10" in 2025: "2026 Qoo10 Mega Debut Award"
eBay Japan G.K. announced the winners of the "2026 Qoo10 Mega Debut Award" at the Four Seasons Hotel in Seoul, South Korea, on April 14, 2026. The award recognizes brands that debuted on Qoo10's "Mega Debut" program, which launched in April 2025 and introduced 200 new beauty brands. Korean cosmetic brand 'CHARDE' received the prestigious Grand Prize.
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- 📰 Published: April 15, 2026 at 19:00
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eBay Japan G.K. (Headquarters: Minato-ku, Tokyo; Representative Director: Gu Ja-hyun), which operates the internet comprehensive shopping mall "Qoo10," announced the winning brands of the "2026 Qoo10 Mega Debut Award" and held an awards ceremony at the Four Seasons Hotel in Seoul, South Korea, on Tuesday, April 14, 2026.
"2026 Qoo10 Mega Debut Award" Special Page URL: https://www.qoo10.jp/gmkt.inc/Special/Special.aspx?sid=361041
Qoo10 launched "Mega Debut," a program to introduce new brands, in April 2025. Every Tuesday, new beauty brands were introduced in a relay format, with 200 brands debuting between April 2025 and the first week of April 2026. To raise awareness and foster new brands, Qoo10 has provided various support systems, such as enhanced support during Mega Discount periods, and the sale of special sets and advantageous products with benefits exclusive to "MEGA DEBUT LIVE" live shopping broadcasts, working alongside shops for one year.
The "2026 Qoo10 Mega Debut Award" is an award that recognizes achievements over the past year and wishes for further advancement of beauty brands. In its memorable first edition, a total of 11 shops from both Japan and overseas were selected as winners. The prestigious Grand Prize was awarded to the Korean cosmetic brand "CHARDE." With the theme of "a brand serious about skin," CHARDE has garnered attention from SNS and beauty influencers in Japan, achieved high sales results through its unique product strength and strategic marketing, and is highly anticipated for future growth, leading to this award.
Qoo10 will continue to be an online shopping mall at the forefront of beauty trends, offering a wide range of the latest items for customers to enjoy through "Mega Debut."
The awards, including the Grand Prize, and the results are as follows:
■ "2026 Qoo10 Mega Debut Award" Results
| Award | Winning Brand | Category | Shop Page |
| :-------------------- | :--------------------- | :--------------- | :-------------------------------------------- |
| Mega Debut Grand Prize | CHARDE | Skincare | https://www.qoo10.jp/shop/charde |
| Mega Debut Grand Prize | EIoM | Skincare | https://www.qoo10.jp/shop/eiom |
| Best Performance | AOU | Makeup | https://www.qoo10.jp/shop/AOU |
| Best Performance | LOVEPASSPORT SINORU | Hair | https://www.qoo10.jp/shop/fits-sinorustore |
| Best Performance | Ytning | Body | https://www.qoo10.jp/shop/Ytning |
| Best Performance | Veganery by d'Alba | Inner Beauty | https://www.qoo10.jp/shop/dalba |
| Rising Star | CICIBELLA BEAUTY | Skincare | https://www.qoo10.jp/shop/cicibeauty |
| Rising Star | RISKY | Makeup | https://www.qoo10.jp/shop/Risky_Official |
| Rising Star | La ferme | Hair | https://www.qoo10.jp/shop/laferme_official |
| Rising Star | baren | Body | https://www.qoo10.jp/shop/marslabs |
| Rising Star | NE:AR | Inner Beauty | https://www.qoo10.jp/shop/near_peseul |
*Japanese brands "LOVEPASSPORT SINORU" and "CICIBELLA BEAUTY" received awards.
■ "2026 Qoo10 Mega Debut Award" Event Overview
For the selection, a comprehensive consideration of each brand's performance data (sales, growth rate, retention metrics) from Qoo10's beauty category was made.
Award Ceremony Date and Time: Tuesday, April 14, 2026, 11:30 AM~
Award Ceremony Venue: Four Seasons Hotel, 3rd Floor, Grand Ballroom
97 Saemunan-ro, Jongno-gu, Seoul, 03183, Korea
Organizer: Qoo10 (eBay Japan G.K.)
Awards: A total of 11 companies (1 Mega Debut Grand Prize, 5 Best Performance Awards, 5 Rising Star Awards)
Award Announcement Date: Tuesday, April 14, 2026, 1:30 PM~
*Live streamed on the Qoo10 University account (https://youtube.com/@qoo10university?si=35GkeADViT306mmu).
Introduction to Each Award and Evaluation Criteria:
Mega Debut Grand Prize: Overall score No. 1 (The best 2025 Mega Debut brand that showed overwhelming balance in all performance indicators, including sales, growth rate, and retention rate after debut).
Best Performance: Best Performance Award by Category (Top brands that showed outstanding results in each category, primarily based on sales performance).
Rising Star: Rising Star Award by Category (Top brands in each category that showed a record-breaking debut impact and growth potential, with high expectations for future success).
Items recognized at the "2026 Qoo10 Mega Debut Award" can be found on the following special feature page:
Special Page URL: https://www.qoo10.jp/gmkt.inc/Special/Special.aspx?sid=361041
■ "Mega Debut" Overview
"Mega Debut" is a new section that introduces new and attractive beauty brands in a relay format every Tuesday.
URL: https://www.qoo10.jp/gmkt.inc/Special/MegaDebutSpecial.aspx
Release Date: Updated every Tuesday at 10:00 AM
Others:
・Mega Debut 30% coupon issued (for purchases of 100 yen or more, maximum 120,000 yen discount, applicable to debut brands of the target week)
・"MEGA DEBUT LIVE" is held every Tuesday at 8:00 PM
*For details on coupon usage conditions, please refer to the campaign page.
■ About eBay Japan G.K.
Head Office Location: Akasaka Center Building 13F, 1-3-13 Moto-Akasaka, Minato-ku, Tokyo
Business Activities: Operation of the internet comprehensive shopping mall "Qoo10"
"Qoo10" URL: http://www.qoo10.jp/
eBay Japan G.K. operates "Qoo10" as a marketplace that creates fun and delivers joy. Launched in 2010, Qoo10 boasts a rich product lineup across all genres, including fashion, beauty, sports, home appliances, mobile, daily necessities, lifestyle, food, baby, entertainment, books, e-tickets, and more. Through "Qoo10," sellers (both corporations and individuals) can freely list products from Japan and overseas, and buyers can enjoy shopping in a safe and secure environment.
*Company names and product names in the text are trademarks or registered trademarks of their respective companies.
*The information provided is current as of the announcement date. Please note that it may change without prior notice.
Click here for Qoo10
■ Customer Inquiries
eBay Japan G.K. Qoo10 Customer Center (Reception: Weekdays 9:30 AM - 5:30 PM, excluding Saturdays, Sundays, and public holidays)
Inquiry Contact: https://www.qoo10.jp/gmkt.inc/CS/NHelpContactUs.aspx
"2026 Qoo10 Mega Debut Award" Special Page URL: https://www.qoo10.jp/gmkt.inc/Special/Special.aspx?sid=361041
Qoo10 launched "Mega Debut," a program to introduce new brands, in April 2025. Every Tuesday, new beauty brands were introduced in a relay format, with 200 brands debuting between April 2025 and the first week of April 2026. To raise awareness and foster new brands, Qoo10 has provided various support systems, such as enhanced support during Mega Discount periods, and the sale of special sets and advantageous products with benefits exclusive to "MEGA DEBUT LIVE" live shopping broadcasts, working alongside shops for one year.
The "2026 Qoo10 Mega Debut Award" is an award that recognizes achievements over the past year and wishes for further advancement of beauty brands. In its memorable first edition, a total of 11 shops from both Japan and overseas were selected as winners. The prestigious Grand Prize was awarded to the Korean cosmetic brand "CHARDE." With the theme of "a brand serious about skin," CHARDE has garnered attention from SNS and beauty influencers in Japan, achieved high sales results through its unique product strength and strategic marketing, and is highly anticipated for future growth, leading to this award.
Qoo10 will continue to be an online shopping mall at the forefront of beauty trends, offering a wide range of the latest items for customers to enjoy through "Mega Debut."
The awards, including the Grand Prize, and the results are as follows:
■ "2026 Qoo10 Mega Debut Award" Results
| Award | Winning Brand | Category | Shop Page |
| :-------------------- | :--------------------- | :--------------- | :-------------------------------------------- |
| Mega Debut Grand Prize | CHARDE | Skincare | https://www.qoo10.jp/shop/charde |
| Mega Debut Grand Prize | EIoM | Skincare | https://www.qoo10.jp/shop/eiom |
| Best Performance | AOU | Makeup | https://www.qoo10.jp/shop/AOU |
| Best Performance | LOVEPASSPORT SINORU | Hair | https://www.qoo10.jp/shop/fits-sinorustore |
| Best Performance | Ytning | Body | https://www.qoo10.jp/shop/Ytning |
| Best Performance | Veganery by d'Alba | Inner Beauty | https://www.qoo10.jp/shop/dalba |
| Rising Star | CICIBELLA BEAUTY | Skincare | https://www.qoo10.jp/shop/cicibeauty |
| Rising Star | RISKY | Makeup | https://www.qoo10.jp/shop/Risky_Official |
| Rising Star | La ferme | Hair | https://www.qoo10.jp/shop/laferme_official |
| Rising Star | baren | Body | https://www.qoo10.jp/shop/marslabs |
| Rising Star | NE:AR | Inner Beauty | https://www.qoo10.jp/shop/near_peseul |
*Japanese brands "LOVEPASSPORT SINORU" and "CICIBELLA BEAUTY" received awards.
■ "2026 Qoo10 Mega Debut Award" Event Overview
For the selection, a comprehensive consideration of each brand's performance data (sales, growth rate, retention metrics) from Qoo10's beauty category was made.
Award Ceremony Date and Time: Tuesday, April 14, 2026, 11:30 AM~
Award Ceremony Venue: Four Seasons Hotel, 3rd Floor, Grand Ballroom
97 Saemunan-ro, Jongno-gu, Seoul, 03183, Korea
Organizer: Qoo10 (eBay Japan G.K.)
Awards: A total of 11 companies (1 Mega Debut Grand Prize, 5 Best Performance Awards, 5 Rising Star Awards)
Award Announcement Date: Tuesday, April 14, 2026, 1:30 PM~
*Live streamed on the Qoo10 University account (https://youtube.com/@qoo10university?si=35GkeADViT306mmu).
Introduction to Each Award and Evaluation Criteria:
Mega Debut Grand Prize: Overall score No. 1 (The best 2025 Mega Debut brand that showed overwhelming balance in all performance indicators, including sales, growth rate, and retention rate after debut).
Best Performance: Best Performance Award by Category (Top brands that showed outstanding results in each category, primarily based on sales performance).
Rising Star: Rising Star Award by Category (Top brands in each category that showed a record-breaking debut impact and growth potential, with high expectations for future success).
Items recognized at the "2026 Qoo10 Mega Debut Award" can be found on the following special feature page:
Special Page URL: https://www.qoo10.jp/gmkt.inc/Special/Special.aspx?sid=361041
■ "Mega Debut" Overview
"Mega Debut" is a new section that introduces new and attractive beauty brands in a relay format every Tuesday.
URL: https://www.qoo10.jp/gmkt.inc/Special/MegaDebutSpecial.aspx
Release Date: Updated every Tuesday at 10:00 AM
Others:
・Mega Debut 30% coupon issued (for purchases of 100 yen or more, maximum 120,000 yen discount, applicable to debut brands of the target week)
・"MEGA DEBUT LIVE" is held every Tuesday at 8:00 PM
*For details on coupon usage conditions, please refer to the campaign page.
■ About eBay Japan G.K.
Head Office Location: Akasaka Center Building 13F, 1-3-13 Moto-Akasaka, Minato-ku, Tokyo
Business Activities: Operation of the internet comprehensive shopping mall "Qoo10"
"Qoo10" URL: http://www.qoo10.jp/
eBay Japan G.K. operates "Qoo10" as a marketplace that creates fun and delivers joy. Launched in 2010, Qoo10 boasts a rich product lineup across all genres, including fashion, beauty, sports, home appliances, mobile, daily necessities, lifestyle, food, baby, entertainment, books, e-tickets, and more. Through "Qoo10," sellers (both corporations and individuals) can freely list products from Japan and overseas, and buyers can enjoy shopping in a safe and secure environment.
*Company names and product names in the text are trademarks or registered trademarks of their respective companies.
*The information provided is current as of the announcement date. Please note that it may change without prior notice.
Click here for Qoo10
■ Customer Inquiries
eBay Japan G.K. Qoo10 Customer Center (Reception: Weekdays 9:30 AM - 5:30 PM, excluding Saturdays, Sundays, and public holidays)
Inquiry Contact: https://www.qoo10.jp/gmkt.inc/CS/NHelpContactUs.aspx