Which is your favorite rice? Niigata Myoko's "Koshihikari" x "Tsukiakari" - A two-brand rice tasting fair to be held from May 6th
Kyukamura Myoko, a resort hotel at the foot of Mt. Myoko in Niigata Prefecture, will host a "Koshihikari" vs "Tsukiakari" rice tasting fair at its dinner venue from May 6 to July 17, 2026. This event aims to promote the region's appeal through high-quality local rice, offering guests a special culinary experience and contributing to local tourism and food culture.
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Niigata Prefecture's southwestern region, at the foot of Mt. Myoko, one of Japan's 100 famous mountains, is home to the resort hotel "Kyukamura Myoko" (Location: Sekiyama, Myoko City, Niigata Prefecture; Manager: Seigo Higashijima). The hotel will host the "Which is your favorite rice? 'Koshihikari' x 'Tsukiakari' Eating Comparison Fair" at its dinner venue from Wednesday, May 6th to Friday, July 17th.
This event invites guests to compare two varieties of freshly cooked rice with distinct characteristics, both grown in Myoko City: "Koshihikari," a leading brand rice representing Niigata Prefecture, and "Tsukiakari," a variety whose cultivation has spread in local Myoko City since its registration in 2016. The aim is for guests to discover their preferred "Oshigome" (favorite rice).
◆【Which is your favorite rice? 'Koshihikari' x 'Tsukiakari' Eating Comparison Fair】Overview
Myoko City, even within Niigata Prefecture renowned for its rice, is a region blessed with pure meltwater and significant day-night temperature differences, producing high-quality rice. This fair offers two types: "Koshihikari" and "Tsukiakari," both grown in Myoko City. Guests can enjoy the different aromas, grain sizes, and textures of each variety when freshly cooked.
- Event Period: Wednesday, May 6, 2026 – Friday, July 17, 2026
- Location: Kyukamura Myoko dinner venue rice corner
- Varieties Offered: Koshihikari (from Kaminakamura area, Myoko City), Tsukiakari (from Sakaguchi area, Myoko City)
- Serving Style: Self-service
◆Which is your "Oshigome" (favorite rice)? Introduction to the two varieties
1. Koshihikari (from Kaminakamura area, Myoko City)
A leading brand rice of Japan, boasting stickiness, rich umami, and aroma. Koshihikari grown in the fertile soil of Kaminakamura is characterized by its chewy texture and sweetness that spreads with each bite. As Niigata's representative brand rice, it has been beloved at many dining tables for many years.
2. Tsukiakari (from Sakaguchi area, Myoko City)
A variety characterized by its moon-like luster and large grains, surpassing Koshihikari. Since its variety registration in 2016, its excellent taste has led to widespread cultivation and consumption locally. Each grain has a distinct presence in the mouth, offering a dynamic and pleasantly dissolving texture.
◆Savoring Niigata's Mountain and Sea Delicacies: "Kanade Kaiseki"
In Myoko City, Niigata Prefecture, fresh seafood from the Sea of Japan and mountain vegetables and highland vegetables nurtured by the rich nature of the mountains are available throughout the year. Please enjoy dishes meticulously arranged with abundant seasonal ingredients, paired with Niigata's famous rice.
- Sales Period: Wednesday, May 6, 2026 – Friday, July 17, 2026
- Price: From 17,000 yen per person for 1 night with 2 meals (including consumption tax, excluding bathing tax of 150 yen)
- *Price is for one person when two people use one room on weekdays.
- Specialty Cuisine URL: https://www.qkamura-myoko.com/
◆Kyukamura Myoko: Perfectly located as a tourist base in the Shin-etsu area
Approximately 3 hours from the Tokyo metropolitan area. A resort hotel located at the foot of Mt. Myoko, one of the world's leading heavy snowfall areas. The majestic "Mt. Myoko" is visible directly in front of the hotel, offering seasonal breathtaking views. Guests can enjoy climbing Mt. Myoko, highland hiking, and skiing in winter. A short excursion can take you to the five shrines of "Togakushi," water sports at "Lake Nojiri," and is also convenient as a base for snow resorts like "Myoko Suginohara" and "Akakura."
After a tiring day of activities, immerse yourself in the hot spring water drawn from Seki Onsen. Refresh your body and mind by savoring seafood from the Sea of Japan and dishes made with Myoko Koshihikari rice. Enjoy your own "Myoko Time," whether you prefer a relaxing or active stay.
- Location: Sekiyama, Myoko City, Niigata Prefecture, 949-2235 Japan
- Manager: Seigo Higashijima
- URL: https://www.qkamura.or.jp/myoukou/
- Instagram: https://www.instagram.com/kyukamuramyoko/
A Japanese-Western room with the warmth of wood and familiar, high-quality interiors.
Koshi-no-yu, a natural hot spring characterized by its red Yunohana (mineral deposits).
Outdoor living area "Harmony Deck" with a superb view of Mt. Myoko.
◆Kyukamura: Resorts that captivate with nature
Resort hotels located in excellent natural environments such as national and quasi-national parks, representing Japan's scenery. The 35 Kyukamura resorts operate under the concept of "Resorts that captivate with nature," offering cuisine that utilizes local ingredients, experiential programs to connect with local nature, culture, and history, providing a place to experience the unique charm of each region and delivering moments where everyone's heart is naturally captivated.
This event invites guests to compare two varieties of freshly cooked rice with distinct characteristics, both grown in Myoko City: "Koshihikari," a leading brand rice representing Niigata Prefecture, and "Tsukiakari," a variety whose cultivation has spread in local Myoko City since its registration in 2016. The aim is for guests to discover their preferred "Oshigome" (favorite rice).
◆【Which is your favorite rice? 'Koshihikari' x 'Tsukiakari' Eating Comparison Fair】Overview
Myoko City, even within Niigata Prefecture renowned for its rice, is a region blessed with pure meltwater and significant day-night temperature differences, producing high-quality rice. This fair offers two types: "Koshihikari" and "Tsukiakari," both grown in Myoko City. Guests can enjoy the different aromas, grain sizes, and textures of each variety when freshly cooked.
- Event Period: Wednesday, May 6, 2026 – Friday, July 17, 2026
- Location: Kyukamura Myoko dinner venue rice corner
- Varieties Offered: Koshihikari (from Kaminakamura area, Myoko City), Tsukiakari (from Sakaguchi area, Myoko City)
- Serving Style: Self-service
◆Which is your "Oshigome" (favorite rice)? Introduction to the two varieties
1. Koshihikari (from Kaminakamura area, Myoko City)
A leading brand rice of Japan, boasting stickiness, rich umami, and aroma. Koshihikari grown in the fertile soil of Kaminakamura is characterized by its chewy texture and sweetness that spreads with each bite. As Niigata's representative brand rice, it has been beloved at many dining tables for many years.
2. Tsukiakari (from Sakaguchi area, Myoko City)
A variety characterized by its moon-like luster and large grains, surpassing Koshihikari. Since its variety registration in 2016, its excellent taste has led to widespread cultivation and consumption locally. Each grain has a distinct presence in the mouth, offering a dynamic and pleasantly dissolving texture.
◆Savoring Niigata's Mountain and Sea Delicacies: "Kanade Kaiseki"
In Myoko City, Niigata Prefecture, fresh seafood from the Sea of Japan and mountain vegetables and highland vegetables nurtured by the rich nature of the mountains are available throughout the year. Please enjoy dishes meticulously arranged with abundant seasonal ingredients, paired with Niigata's famous rice.
- Sales Period: Wednesday, May 6, 2026 – Friday, July 17, 2026
- Price: From 17,000 yen per person for 1 night with 2 meals (including consumption tax, excluding bathing tax of 150 yen)
- *Price is for one person when two people use one room on weekdays.
- Specialty Cuisine URL: https://www.qkamura-myoko.com/
◆Kyukamura Myoko: Perfectly located as a tourist base in the Shin-etsu area
Approximately 3 hours from the Tokyo metropolitan area. A resort hotel located at the foot of Mt. Myoko, one of the world's leading heavy snowfall areas. The majestic "Mt. Myoko" is visible directly in front of the hotel, offering seasonal breathtaking views. Guests can enjoy climbing Mt. Myoko, highland hiking, and skiing in winter. A short excursion can take you to the five shrines of "Togakushi," water sports at "Lake Nojiri," and is also convenient as a base for snow resorts like "Myoko Suginohara" and "Akakura."
After a tiring day of activities, immerse yourself in the hot spring water drawn from Seki Onsen. Refresh your body and mind by savoring seafood from the Sea of Japan and dishes made with Myoko Koshihikari rice. Enjoy your own "Myoko Time," whether you prefer a relaxing or active stay.
- Location: Sekiyama, Myoko City, Niigata Prefecture, 949-2235 Japan
- Manager: Seigo Higashijima
- URL: https://www.qkamura.or.jp/myoukou/
- Instagram: https://www.instagram.com/kyukamuramyoko/
A Japanese-Western room with the warmth of wood and familiar, high-quality interiors.
Koshi-no-yu, a natural hot spring characterized by its red Yunohana (mineral deposits).
Outdoor living area "Harmony Deck" with a superb view of Mt. Myoko.
◆Kyukamura: Resorts that captivate with nature
Resort hotels located in excellent natural environments such as national and quasi-national parks, representing Japan's scenery. The 35 Kyukamura resorts operate under the concept of "Resorts that captivate with nature," offering cuisine that utilizes local ingredients, experiential programs to connect with local nature, culture, and history, providing a place to experience the unique charm of each region and delivering moments where everyone's heart is naturally captivated.