'Toy Story' Friends Assemble! Announcement of Packaging Change for 'QBB/Toy Story/Round Cheese'
Rokkobutter Co., Ltd. announced a packaging change for 'QBB/Toy Story/Round Cheese' and several other products starting around mid-May 2026. This aims to encourage more people to enjoy their cheese with familiar packaging.
📋 Article Processing Timeline
- 📰 Published: May 13, 2026 at 19:00
- 🔍 Collected: May 13, 2026 at 10:31
- 🤖 AI Analyzed: May 14, 2026 at 06:10 (19h 38m after Collected)
Rokkobutter Co., Ltd. (Head office: Kobe City; Representative Director, President and CEO: Hirokuni Tsukamoto) announced that from around mid-May 2026, they will change the packaging for 'QBB/Toy Story/Round Cheese' and several other products, striving to make their cheese more appealing and enjoyable for a wider audience.
QBB/Toy Story/Round Cheese
▷ 230% Growth! A popular product cherished for its approachable packaging and delicious taste.
This product has been well-received for its approachable packaging and delicious taste since its launch in 2022.
With the growing popularity of the 'Toy Story' franchise, shipments have also increased, leading to approximately 230% growth* since its launch, developing into a product deeply cherished by even more people.
*Based on Rokkobutter Co., Ltd. shipment results.
▷ 'QBB/Toy Story/Round Cheese' Product Information
Change Period: Approximately mid-May 2026 ~
Net Content: 60g (No change)
Manufacturer's Suggested Retail Price: 275 yen (Excluding tax, no change)
Shelf Life: 270 days (No change)
Sales Area: Nationwide (No change)
Number of Packaging Types: 2 types for outer packaging, 12 types for individual packaging *Contents are the same
12 types of individual packaging
In addition, packaging changes will also be made for 'Cheese in Slices CHEASY 7-pack' and 'Cheese in Melted Slices CHEASY 7-pack' around the same time.
▷ Company Information
Kobe Factory
Company Name: Rokkobutter Co., Ltd.
Representative: Hirokuni Tsukamoto, Representative Director, President and CEO
Location: 1-3-13 Sakaguchidori, Chuo-ku, Kobe City
Established: December 13, 1948
Business Activities: Manufacturing and sales of cheese and other products, sales of nuts and other foods
TEL: 078-231-4681 (Main)
FAX: 078-231-4678
HP: https://www.qbb.co.jp/
The information in this document is current at the time of announcement. Contents may be subject to change without notice.
QBB/Toy Story/Round Cheese
▷ 230% Growth! A popular product cherished for its approachable packaging and delicious taste.
This product has been well-received for its approachable packaging and delicious taste since its launch in 2022.
With the growing popularity of the 'Toy Story' franchise, shipments have also increased, leading to approximately 230% growth* since its launch, developing into a product deeply cherished by even more people.
*Based on Rokkobutter Co., Ltd. shipment results.
▷ 'QBB/Toy Story/Round Cheese' Product Information
Change Period: Approximately mid-May 2026 ~
Net Content: 60g (No change)
Manufacturer's Suggested Retail Price: 275 yen (Excluding tax, no change)
Shelf Life: 270 days (No change)
Sales Area: Nationwide (No change)
Number of Packaging Types: 2 types for outer packaging, 12 types for individual packaging *Contents are the same
12 types of individual packaging
In addition, packaging changes will also be made for 'Cheese in Slices CHEASY 7-pack' and 'Cheese in Melted Slices CHEASY 7-pack' around the same time.
▷ Company Information
Kobe Factory
Company Name: Rokkobutter Co., Ltd.
Representative: Hirokuni Tsukamoto, Representative Director, President and CEO
Location: 1-3-13 Sakaguchidori, Chuo-ku, Kobe City
Established: December 13, 1948
Business Activities: Manufacturing and sales of cheese and other products, sales of nuts and other foods
TEL: 078-231-4681 (Main)
FAX: 078-231-4678
HP: https://www.qbb.co.jp/
The information in this document is current at the time of announcement. Contents may be subject to change without notice.