Second Edition of Popular Event a Huge Success with 10,000 Participants! Event Report for the Launch of New "QBB Cheese Dessert 6P" Product
Rokko Butter held a new product launch event for "QBB Cheese Dessert 6P" in Tokyo, attracting 10,000 attendees.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 20:01
- 🔍 Collected: March 30, 2026 at 22:56 (2h 55m after Published)
- 🤖 AI Analyzed: April 16, 2026 at 06:24 (391h 28m after Collected)
Rokko Butter Co., Ltd. (Headquarters: Kobe City, President & CEO: Hiroyasu Tsukamoto, hereinafter referred to as QBB) held a sampling event to commemorate the launch of its new product, "QBB Cheese Dessert 6P Strawberry Shortcake," titled "QBB Cheese Dessert 6P x Twinings: Happy Mariage in Yurakucho" on March 28, 2026 (Saturday) at the Yurakucho Station Plaza (Chiyoda-ku, Tokyo).
▷ Delivering "A Piece of Happiness" to Everyone ~ Background of the Event ~
This event was held with the desire to let more people know about the concept of QBB Cheese Dessert 6P, which is "a piece of happiness." This time, the number of sampling participants was significantly expanded to 10,000 people. In addition, in cooperation with Twinings Japan Inc., we also offered tastings of Twinings tea, a royal warrant holder of the British Royal Family. We delivered even more "a piece of happiness" by pairing the fragrant and elegant Twinings tea, inspired by the tea enjoyed at London's afternoon tea, with QBB Cheese Dessert 6P.
▷ Huge Success with 10,000 Participants! ~ Event Highlights ~
On the day of the event, there was high interest even before the start, with people waiting, and many people participated. The free distribution of the new product was increased significantly from the previous 6,000 units to 10,000 units. Due to the overwhelming success, the event ended earlier than scheduled, with all units distributed. The tasting of Twinings "London Afternoon" (for the first 3,500 people) and the gachapon lottery for original goods (for the first 200 people) also ended earlier than scheduled due to their popularity, with all planned items distributed. Furthermore, in a survey conducted among those who sampled "QBB Cheese Dessert 6P Strawberry Shortcake" at the event, 97.5% responded that they "want to purchase it." This result reaffirmed that this product is not only low in sugar* but also highly evaluated for its deliciousness.
We were able to feel the high level of attention once again for QBB Cheese Dessert 6P, as more people than initially expected participated in this event.
QBB will continue to deliver "a piece of happiness" through QBB Cheese Dessert 6P, and contribute to society by providing a healthy, bright, and enjoyable food culture.
*Comparison based on the Standard Tables of Food Composition in Japan (8th Edition), Supplement 2023, per 100g of confectionery/strawberry shortcake.
FAQ
What was the main purpose of the "QBB Cheese Dessert 6P x Twinings: Happy Mariage in Yurakucho" event?
The main purpose was to celebrate the launch of the new "QBB Cheese Dessert 6P Strawberry Shortcake" and to spread the concept of "a piece of happiness" associated with QBB Cheese Dessert 6P to a wider audience. It also aimed to showcase the delightful pairing of the cheese dessert with Twinings tea.
How many people participated in the event?
The event was a huge success, attracting 10,000 participants. The number of free samples distributed was also increased to 10,000 units.
What was the consumer feedback on the new "QBB Cheese Dessert 6P Strawberry Shortcake"?
A survey conducted at the event showed that 97.5% of participants who sampled the new product expressed a desire to purchase it, indicating strong positive reception for its taste and low-sugar content.
What other activities were available at the event besides sampling?
Besides the sampling of the new cheese dessert and Twinings tea (for the first 3,500 attendees), there was also a gachapon lottery for original goods (for the first 200 attendees).
What is the meaning of the asterisk (*) next to "low sugar"?
The asterisk refers to a comparison based on the Standard Tables of Food Composition in Japan (8th Edition), Supplement 2023, per 100g of confectionery/strawberry shortcake, indicating that the product is low in sugar relative to a standard strawberry shortcake.
What is the overall message QBB aims to convey with its products?
QBB aims to deliver "a piece of happiness" through its QBB Cheese Dessert 6P products and contribute to society by providing a healthy, bright, and enjoyable food culture.
What is Twinings' connection to the event?
Twinings Japan Inc. collaborated with QBB to provide tastings of their premium teas, specifically "London Afternoon," which is known for its elegant aroma and taste, to create a "happy mariage" with the cheese dessert.
Was the event extended due to its popularity?
No, due to the overwhelming success and high demand, the event concluded earlier than scheduled, with all distributed items (samples, tea, lottery prizes) being given out completely.
What is the concept behind QBB Cheese Dessert 6P?
The core concept is "a piece of happiness," aiming to provide small moments of joy and satisfaction to consumers with each serving.
Where and when was the event held?
The event was held on March 28, 2026 (Saturday) at the Yurakucho Station Plaza in Chiyoda-ku, Tokyo.