Good Morning! Shipments of the New Product 'Delicious and Healthy Baby' Series Exceed 300,000 Units
Rokko Butter Co., Ltd. has announced that shipments of its new "Delicious and Healthy Baby" series, launched on March 1, 2026, have surpassed 300,000 units. The series features Vitamin C and dietary fiber, and is designed for easy, nutritious consumption during busy mornings.
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- 📰 Published: April 3, 2026 at 19:00
- 🔍 Collected: April 3, 2026 at 10:31
- 🤖 AI Analyzed: April 18, 2026 at 01:07 (350h 36m after Collected)
Rokko Butter Co., Ltd. (Headquarters: Kobe City, President & CEO: Hiroyasu Tsukamoto, hereinafter referred to as QBB), known for its QBB Baby Cheese, announced that shipments of its new product series, "Delicious and Healthy Baby," launched on Sunday, March 1, 2026, have exceeded 300,000 units.
The new "Delicious and Healthy Baby" series incorporates Vitamin C and dietary fiber, which were identified in QBB's independent research as key nutrients to consume for breakfast. Based on smooth cream cheese and mild cheddar cheese, these products contain fruit, allowing for delicious and easy nutritional replenishment even during busy mornings.
Despite being a different type of product focused specifically on breakfast, it has been well-received since its launch on March 1st of this year, achieving the 300,000 unit shipment milestone. An SNS campaign is also planned to commemorate this achievement.
Furthermore, Ami Kikuchi, a mother of two and a widely active talent, has posted a sponsored Instagram post featuring her "Chitashu" morning routine incorporating the "Delicious and Healthy Baby" series.
QBB will continue to contribute to society by providing a healthy, bright, and enjoyable food culture through the "Delicious and Healthy Baby" series.
▷ "Delicious and Healthy Baby Crunchy Fruit Pineapple Mix" Product Information
Sales Period: Sunday, March 1, 2026 -
Contents: 54g
Suggested Retail Price: 278 yen (excluding tax)
Shelf Life: 180 days
Sales Area: Nationwide
・Contains over 1/4 of the daily recommended intake of Vitamin C per serving ~
Enriched with Vitamin C, a nutrient often lacking in cheese.
One Baby Cheese serving (standard 13.5g) easily provides over 1/4 of your daily Vitamin C needs*.
*Percentage based on Nutrient Labeling Standards (2025) (for individuals 18 years and older, based on 2200 kcal).
・Double formulation of QBB's signature cream cheese and cheddar cheese
A blend of smooth cream cheese (over 70% content [in raw cheese ingredients]) and,
mild cheddar cheese, creating an exquisite balance.
・Refreshing combination of lemon, orange, and dried pineapple
Contains lemon and orange peel, and pineapple (dried fruit).
Enjoy a refreshing taste and a crisp texture.
▷ "Delicious and Healthy Baby Chunky Fruit Berry Mix" Product Information
Sales Period: Sunday, March 1, 2026 -
Contents: 54g
Suggested Retail Price: 278 yen (excluding tax)
Shelf Life: 180 days
Sales Area: Nationwide
・Contains 0.5g of dietary fiber per serving
Enriched with dietary fiber, a nutrient often lacking in cheese.
One Baby Cheese serving (standard 13.5g) provides 0.5g of dietary fiber.
・Double formulation of QBB's signature cream cheese and cheddar cheese
A blend of smooth cream cheese (over 70% content [in raw cheese ingredients]) and,
mild cheddar cheese, creating an exquisite balance.
・Contains three types of berries! A refreshing taste perfect for breakfast
Contains cranberry, blueberry, and raspberry. Enjoy the chunky texture and sweet-and-sour taste of the fruits.
Its refreshing taste makes it ideal for breakfast.
▷ Ami Kikuchi's "Chitashu" Morning Routine Video Overview
Ami Kikuchi, a mother of two and a widely active talent, has posted a sponsored Instagram post featuring her "Chitashu" morning routine incorporating the new product during a busy morning.
Release Date: Friday, April 3, 2026
Media: Ami Kikuchi Official Instagram (https://www.instagram.com/amikikuchi0905/)
▶ Ami Kikuchi Profile
Born September 5, 1990, in Hokkaido.
She entered the LesPros Girls Audition in 2006. Although she did not pass the final round, she was scouted by a judge and decided to join the agency. She then gained popularity as the 16th member of "Idoling!!!" and graduated from the group in 2014. She married a non-celebrity man in 2018 and is now a mother of two children, aged 5 and 1.
In 2023, she received the 16th Parenting Award (Mom category). In 2024, she produced and held the first MAMARIAL fes., further establishing herself as a "mama talent" (celebrity mother).
▷ About the SNS Campaign
An SNS campaign will be held to celebrate the popularity of "Delicious and Healthy Baby."
Period: Friday, April 3 - Friday, April 17, 2026
Media: QBB Official X (https://x.com/qbb_official)
Content: 10 winners will be selected by lottery from those who meet the application requirements.
A gift set of two "Delicious and Healthy Baby" products will be presented.
▷ Good Morning! Chitashu! ~ Regarding Other Related Initiatives ~
With the aim of encouraging people to add the "Delicious and Healthy Baby Series" to their breakfast and live healthily every day, various initiatives will be implemented under the keyword "Good Morning! Chitashu!"
Reference: https://prtimes.jp/main/html/rd/p/000000109.000097662.html
▷ About QBB Baby Cheese
In 1972, process cheese was mainly sold in block form. "QBB Baby Cheese" was born to eliminate the hassle of cutting cheese at home, offering convenient individual packaging for easy consumption.
Since the 1990s, the product line has gradually expanded, and currently, 15 varieties are available. Annual sales exceed 200 million units *1, making it No. 1 in domestic market share *2.
In addition, starting from March 2026, two new varieties from the "Delicious and Healthy Baby" (food product primarily made from milk) series have been launched,
proposing a wider range of eating occasions.
*1 Rokko Butter Co., Ltd. shipment volume
*2 Intage Inc. SCI Baby Cheese Market
January - December 2025 Purchase Value Share
▼ Product Lineup
・Various Baby Cheeses
Plain, with Almonds, with Camembert, with Cream Cheese,
Mozzarella, Smoked flavor, with Black Pepper, Roasted Mentaiko flavor,
with Yuzu Pepper, Cheese for Iron, Cheese for Calcium
・Premium Baby Cheese
Luxurious Almond, Rich Pistachio, with Gorgonzola, Creamy Cream Cheese
・Delicious and Healthy Baby (Launched March 2026) *Food product primarily made from milk
Crunchy Fruit Pineapple Mix, Chunky Fruit Berry Mix
Details: https://prtimes.jp/main/html/rd/p/000000105.000097662.html
▷ Company Information
Company Name: Rokko Butter Co., Ltd.
Representative: Hiroyasu Tsukamoto, President & CEO
Location: 3-13 Sakaguchi-dori, Chuo-ku, Kobe City
Established: December 13, 1948
Business Activities: Manufacturing and sales of cheese, etc., and sales of food products such as nuts.
TEL: 078-231-4681 (Main)
FAX: 078-231-4678
HP: https://www.qbb.co.jp/
The information in this document is current as of the time of its announcement. Content is subject to change without notice.