The Second Edition of the Popular Event was a Huge Success with 10,000 Participants! "QBB Cheese Dessert 6P" New Product Launch Event Report
Rokko Butter held a launch event for "QBB Cheese Dessert 6P Strawberry Shortcake" in Yurakucho, distributing 10,000 samples along with Twinings tea tastings. The event was a huge success with 97.5% of respondents expressing purchase intent.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 20:01
- 🔍 Collected: March 30, 2026 at 22:56 (2h 55m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 04:44 (533h 48m after Collected)
Rokko Butter Co., Ltd. (Headquarters: Kobe City; Representative Director, President and CEO: Hiroyasu Tsukamoto; hereinafter QBB) held a sampling event titled "QBB Cheese Dessert 6P x Twinings: A Happy Marriage in Yurakucho" on Saturday, March 28, 2026, at the Yurakucho Station Square (Chiyoda-ku, Tokyo) to commemorate the launch of the new product "QBB Cheese Dessert 6P Strawberry Shortcake."
▷ Delivering "One piece of happiness" to everyone - Background of the event
This event was held with the desire to let more people know about the concept of QBB Cheese Dessert 6P: "One piece of happiness."
This time, we significantly expanded the target audience for sampling to 10,000 people. Additionally, with the cooperation of Twinings Japan Co., Ltd., we offered tastings of Twinings tea, a purveyor to the British Royal Family. We delivered an even greater "one piece of happiness" by pairing QBB Cheese Dessert 6P with an aromatic and elegant tea inspired by the tea enjoyed during London's afternoon tea.
▷ A huge success with 10,000 participants! - Event Highlights
On the day of the event, it attracted high attention with people waiting even before it started, and many people participated. We significantly increased the quantity of free samples of the new product to 10,000, up from 6,000 last time. Due to its great success, we finished distributing the entire amount ahead of schedule. Offerings such as the Twinings "London Afternoon" tea tasting (first 3,500 people) and a capsule toy game to win original goods (first 200 people) were also so popular that all planned quantities were provided, and the event ended ahead of schedule. Furthermore, in a survey conducted among those who tasted the "QBB Cheese Dessert 6P Strawberry Shortcake" at the event, 97.5% answered that they "want to purchase" it. From these results, we were able to reaffirm that this product is highly evaluated not only for being low in carbohydrates* but also for its delicious taste.
Many more people than initially expected participated in this event, making us realize once again the high level of attention directed towards QBB Cheese Dessert 6P.
QBB will continue to deliver "one piece of happiness" through QBB Cheese Dessert 6P and contribute to society by providing a healthy, bright, and enjoyable food culture.
*Comparison per 100g of Confectioneries/Strawberry Shortcake based on the Standard Tables of Food Composition in Japan (8th Revised Edition) Supplement 2023.
▷ Delivering "One piece of happiness" to everyone - Background of the event
This event was held with the desire to let more people know about the concept of QBB Cheese Dessert 6P: "One piece of happiness."
This time, we significantly expanded the target audience for sampling to 10,000 people. Additionally, with the cooperation of Twinings Japan Co., Ltd., we offered tastings of Twinings tea, a purveyor to the British Royal Family. We delivered an even greater "one piece of happiness" by pairing QBB Cheese Dessert 6P with an aromatic and elegant tea inspired by the tea enjoyed during London's afternoon tea.
▷ A huge success with 10,000 participants! - Event Highlights
On the day of the event, it attracted high attention with people waiting even before it started, and many people participated. We significantly increased the quantity of free samples of the new product to 10,000, up from 6,000 last time. Due to its great success, we finished distributing the entire amount ahead of schedule. Offerings such as the Twinings "London Afternoon" tea tasting (first 3,500 people) and a capsule toy game to win original goods (first 200 people) were also so popular that all planned quantities were provided, and the event ended ahead of schedule. Furthermore, in a survey conducted among those who tasted the "QBB Cheese Dessert 6P Strawberry Shortcake" at the event, 97.5% answered that they "want to purchase" it. From these results, we were able to reaffirm that this product is highly evaluated not only for being low in carbohydrates* but also for its delicious taste.
Many more people than initially expected participated in this event, making us realize once again the high level of attention directed towards QBB Cheese Dessert 6P.
QBB will continue to deliver "one piece of happiness" through QBB Cheese Dessert 6P and contribute to society by providing a healthy, bright, and enjoyable food culture.
*Comparison per 100g of Confectioneries/Strawberry Shortcake based on the Standard Tables of Food Composition in Japan (8th Revised Edition) Supplement 2023.