Fukoku Life's Community 'THE MUTUAL+', Embodying 'Mutual Aid', Surpasses 100,000 Participants
The fan community 'THE MUTUAL+', jointly operated by Fukoku Mutual Life Insurance and QON Inc., surpassed 100,000 participants on April 22, 2026. The community promotes 'mutual aid', with 4% of surveyed members purchasing insurance as a result of their participation.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 23:00
- 🔍 Collected: April 23, 2026 at 14:31
- 🤖 AI Analyzed: April 23, 2026 at 22:43 (8h 12m after Collected)
Fukoku Mutual Life Insurance Company (Headquarters: Chiyoda-ku, Tokyo; President: Takehiko Watanabe; hereinafter 'Fukoku Life') and QON Inc. (Headquarters: Minato-ku, Tokyo; CEO: Takashi Takeda; hereinafter 'QON'), which jointly operate the fan community 'THE MUTUAL+', announce that the number of participants surpassed 100,000 on April 22, 2026.
This community was established as part of Fukoku Life's 100th-anniversary project, embracing the spirit of 'mutual aid' that the company values. Under the theme of 'empathy, connection, and mutual support', it continues to grow as a place where consumers—regardless of whether they hold a Fukoku Life insurance policy—can share daily insights and thoughts. Through this community, Fukoku Life is touching the thoughts and values of individual consumers while jointly exploring the ideal form of 'mutual aid' (= THE MUTUAL) for the next generation.
Click here for 'THE MUTUAL+'
Inside the community, voices such as the following have been gathered:
'It lasts for 100 years precisely because there is trust and because you are supported by everyone.'
'It is the very spirit of a life insurance company that is a mutual company. I immediately felt empathy.'
'I think mutual aid is a very important thing.'
Through these comments, empathy toward the 'mutual aid' that Fukoku Life cherishes is spreading. While facing these voices, Fukoku Life is also utilizing the insights and discoveries gained from consumer feedback in the community to consider its mid-term management plan.
Participants' comments regarding 'mutual aid'. Diverse opinions are being submitted.
Furthermore, in December 2023, to coincide with the 'THE MUTUAL DAY' event commemorating the 100th anniversary, a booklet titled 'THE MUTUAL+ Fan Book', which compiled voices from the community, was published and distributed to attendees. This became a symbolic initiative to broadly deliver the voices gathered in the community to society.
'THE MUTUAL+ Fan Book'. It introduced the authentic voices of participants gathered in the community.
Through the accumulation of these daily dialogues, the community has expanded beyond a mere place for information exchange into a 'place where people continue to connect gently with one another', thus reaching the major milestone of 100,000 members. They are also actively collaborating with other companies' communities. For example, a discussion theme titled 'Cram schools, schools, lessons... How much money does it cost for hobbies and education?' in collaboration with the community of the Japan Newspaper Publishers & Editors Association attracted over 1,000 comments, creating an opportunity for participants from both sides to interact. Furthermore, in a survey conducted among community participants in 2025, 4% of respondents stated that they purchased Fukoku Life's insurance triggered by their participation in the community. Among them were participants who, prompted by dialogues about 'helping and supporting each other', began discussing 'the importance of life insurance' with their families, which ultimately led to them purchasing policies. These cases confirm that participating in the community leads to actual behavioral changes.
Moving forward, by proactively communicating Fukoku Life's initiatives, including social contribution activities, we aim to deepen understanding and empathy towards the company, leading to the creation of more fans. Starting with 'THE MUTUAL+', we will continue to explore the ideal form of next-generation 'mutual aid' centered on human connections and strive toward its realization.
Message from Fukoku Life
The milestone of 100,000 members was built by the empathy toward 'mutual aid' from many people. We truly feel that each dialogue and realization exchanged daily on 'THE MUTUAL+' is creating new connections. Through this community, we sense that 'empathy, connection, and mutual support' naturally breathe within our daily lives. We will continue to co-create the ideal form of mutual aid for the next generation with everyone, striving to realize a future where the connections born between people become a strength for society.
Fukoku Mutual Life Insurance Company
Since its founding in 1923, Fukoku Life has provided insurance services based on the spirit of mutual aid, centered on a 'policyholder-first' philosophy. Celebrating its 100th anniversary in 2023, the company adopted a new corporate message, 'Between People', balancing community-rooted Face-to-Face support with flexible services utilizing digital technology. Even in an era of rapid change, the company continues to pursue new forms of insurance that respond to diverse values and lifestyles while cherishing the connections between people. As the only insurance company in Japan to maintain the mutual company format since its founding, for the three main entities outlined in its management philosophy—'customers', 'community and society', and 'employees'—
This community was established as part of Fukoku Life's 100th-anniversary project, embracing the spirit of 'mutual aid' that the company values. Under the theme of 'empathy, connection, and mutual support', it continues to grow as a place where consumers—regardless of whether they hold a Fukoku Life insurance policy—can share daily insights and thoughts. Through this community, Fukoku Life is touching the thoughts and values of individual consumers while jointly exploring the ideal form of 'mutual aid' (= THE MUTUAL) for the next generation.
Click here for 'THE MUTUAL+'
Inside the community, voices such as the following have been gathered:
'It lasts for 100 years precisely because there is trust and because you are supported by everyone.'
'It is the very spirit of a life insurance company that is a mutual company. I immediately felt empathy.'
'I think mutual aid is a very important thing.'
Through these comments, empathy toward the 'mutual aid' that Fukoku Life cherishes is spreading. While facing these voices, Fukoku Life is also utilizing the insights and discoveries gained from consumer feedback in the community to consider its mid-term management plan.
Participants' comments regarding 'mutual aid'. Diverse opinions are being submitted.
Furthermore, in December 2023, to coincide with the 'THE MUTUAL DAY' event commemorating the 100th anniversary, a booklet titled 'THE MUTUAL+ Fan Book', which compiled voices from the community, was published and distributed to attendees. This became a symbolic initiative to broadly deliver the voices gathered in the community to society.
'THE MUTUAL+ Fan Book'. It introduced the authentic voices of participants gathered in the community.
Through the accumulation of these daily dialogues, the community has expanded beyond a mere place for information exchange into a 'place where people continue to connect gently with one another', thus reaching the major milestone of 100,000 members. They are also actively collaborating with other companies' communities. For example, a discussion theme titled 'Cram schools, schools, lessons... How much money does it cost for hobbies and education?' in collaboration with the community of the Japan Newspaper Publishers & Editors Association attracted over 1,000 comments, creating an opportunity for participants from both sides to interact. Furthermore, in a survey conducted among community participants in 2025, 4% of respondents stated that they purchased Fukoku Life's insurance triggered by their participation in the community. Among them were participants who, prompted by dialogues about 'helping and supporting each other', began discussing 'the importance of life insurance' with their families, which ultimately led to them purchasing policies. These cases confirm that participating in the community leads to actual behavioral changes.
Moving forward, by proactively communicating Fukoku Life's initiatives, including social contribution activities, we aim to deepen understanding and empathy towards the company, leading to the creation of more fans. Starting with 'THE MUTUAL+', we will continue to explore the ideal form of next-generation 'mutual aid' centered on human connections and strive toward its realization.
Message from Fukoku Life
The milestone of 100,000 members was built by the empathy toward 'mutual aid' from many people. We truly feel that each dialogue and realization exchanged daily on 'THE MUTUAL+' is creating new connections. Through this community, we sense that 'empathy, connection, and mutual support' naturally breathe within our daily lives. We will continue to co-create the ideal form of mutual aid for the next generation with everyone, striving to realize a future where the connections born between people become a strength for society.
Fukoku Mutual Life Insurance Company
Since its founding in 1923, Fukoku Life has provided insurance services based on the spirit of mutual aid, centered on a 'policyholder-first' philosophy. Celebrating its 100th anniversary in 2023, the company adopted a new corporate message, 'Between People', balancing community-rooted Face-to-Face support with flexible services utilizing digital technology. Even in an era of rapid change, the company continues to pursue new forms of insurance that respond to diverse values and lifestyles while cherishing the connections between people. As the only insurance company in Japan to maintain the mutual company format since its founding, for the three main entities outlined in its management philosophy—'customers', 'community and society', and 'employees'—