Future Self-Care Brand 'Florica' to Exhibit at 'Femtech Japan/Femcare Japan 2026 in TOKYO'

Pur Co., Ltd. (headquartered in Itoshima City, Fukuoka Prefecture; President and CEO: Ichiro Inoue), a cosmetics OEM/ODM manufacturer, will exhibit its future self-care brand 'Florica (Florica)'—inspired by the concept of preconception care—at 'Femtech Japan/Femcare Japan 2026 in TOKYO,' to be held on Wednesday, July 8, 2026.

The 'Femtech Japan Project' aims to create a society where women can live more comfortably by promoting 'Femtech'—a fusion of 'Female' and 'Technology.' At 'Femtech Japan/Femcare Japan 2026 in TOKYO,' companies and organizations in the femtech and femcare sectors will gather to share information on women-specific health issues and create new value.

Florica is a self-care brand that advocates 'future maintenance' based on the concept of 'preconception care'—encouraging women to proactively care for their health today, regardless of future pregnancy or childbirth plans. This vision deeply resonates with the mission of the project.

Florica has now decided to exhibit at 'Femtech Japan/Femcare Japan 2026 in TOKYO' as a platform to share this vision with a wider audience.

At the event, Florica will introduce its product line featuring its patented*¹ birth canal lactic acid bacteria ferment*², including the 'Inner Lacto Gel Medical' for internal intimate care, as well as the 'Intimate Gel Wash,' 'Intimate Milk,' and 'Massage Body Scrub.'

Amid growing interest in women's health issues, Florica will promote the importance of femcare and its innovative approach to self-care—'future maintenance.'

[Event Overview: 'Femtech Japan/Femcare Japan 2026 in TOKYO'] Date and Time: Wednesday, July 8, 2026, 10:00–18:00

Venue: Anniversaire Omotesando 3-5-30 Kita-Aoyama, Minato-ku, Tokyo 107-0061 Access: 1-minute walk from Exit A2 of Omotesando Station, Tokyo Metro

Admission: Paid, by complete reservation

Event Details: https://femtech-japan.com/event/260708/

[Exhibited Products]

① 'Florica Inner Lacto Gel Medical'

A gel formulated with patented*¹ birth canal lactic acid bacteria ferment*², developed to gently support women's natural balance with minimal burden. Delivered directly into the vagina via applicator to help maintain healthy vaginal pH balance.

[Product Features]

・Contains patented*¹ birth canal lactic acid bacteria ferment*²

・99.8% plant-derived ingredients, 87.6% beauty serum content (including water)

・Contains three types of CICA ingredients*³ and Damask rose placenta*⁴

・Container and contents both Made in Japan, as it is inserted directly into the vagina

・Hygienic single-use individual packaging

・Easy-to-use one-push design

● Content: 1.7g (per unit)

● Regular Price (incl. tax): 4,950 JPY for 10 units / 1,650 JPY for 3 units

● Recommended for those who: Notice changes in daily discharge / Want to cleanse residual menstrual blood after periods / Are concerned about odor / Wish to care before or after intercourse / Are concerned about dryness

Product Name: Inner Lacto Gel Medical (Common Name: Vaginal Cleanser)

Medical Device Manufacturing and Marketing Certification Number: 307AGBZX00059000

② 'Florica Intimate Gel Wash'

A weakly acidic gel wash formulated for the delicate skin environment. Its patented*¹ birth canal lactic acid bacteria ferment*² creates a friction-free lathering gel that supports gentle daily cleansing.

[Product Features]

・ Contains patented*¹ birth canal lactic acid bacteria ferment*²

・ Weakly acidic gel wash that gently cleanses the intimate area

・ COSMOS Organic certified └ 98% natural origin raw materials, 10% organic raw materials

・ 82% beauty serum content (including water)

・ Perfumer-curated 'Citrus Lavender Scent' ・ Container and contents both Made in Japan

● Content: 100mL

● Regular Price (incl. tax): 2,970 JPY

● Usage Period/Usage Frequency: Use 2–3 pumps during bathing, once daily

● How to Use: Apply an appropriate amount to palms, lather, gently cleanse skin, then rinse thoroughly. *For external intimate use only; do not use for vaginal cleansing.

③ 'Florica Intimate Milk'

A delicate zone moisturizing milk containing patented*¹ birth canal lactic acid bacteria ferment*². Its light, refreshing texture hydrates the intimate area (up to the stratum corneum).

[Product Features]

・ Contains patented*¹ 'birth canal lactic acid bacteria ferment*²'

・ Milk-type formula with moisture-oil balance close to human skin, providing hydration in one step ・ COSMOS Organic certified └ 100% natural origin ingredients, 21% organic raw materials

・ 92% beauty serum content (including water)

・ Perfumer-curated 'Citrus Lavender Scent' ・ Container and contents both Made in Japan

● Content: 80mL

● Regular Price (incl. tax): 2,970 JPY

● Usage Period/Usage Frequency: Use 2 pumps after bathing, once daily

● How to Use: Apply an appropriate amount to clean hands and gently massage into skin. A moisturizing lotion suitable for both intimate areas and the entire body. *For external intimate use only; do not use inside the vagina.

④ 'Florica Massage Body Scrub'

A massage body scrub containing konjac scrub*⁵ and patented*¹ birth canal lactic acid bacteria ferment*², designed to smooth the skin. With a gentle texture suitable even for delicate zones, it can be used all over the body, including VIO areas.

[Product Features]

・ Contains patented*¹ birth canal lactic acid bacteria ferment*²

・ Konjac scrub*⁵ cream that gently removes*⁷ concerns such as*⁶ darkening*⁶, dullness*⁶, and roughness*⁶ ・ Safe for use on the entire body, including delicate zones ・ COSMOS Organic certified └ 100% natural origin raw materials, 42% organic raw materials

・ 91% beauty serum content (including water)

・ Perfumer-curated 'Citrus Lavender Scent' ・ Container and contents both Made in Japan

● Content: 280g

● Regular Price (incl. tax): 3,850 JPY

● Usage Period/Usage Frequency: Use as part of your bathing routine for full-body care

● How to Use: Take an appropriate amount, apply to wet skin, gently massage on areas with concerns such as*⁶ darkening*⁶ or roughness*⁶, then rinse off. Can be used on the entire body, including delicate zones. *Avoid use on mucous membranes such as inside the vagina.

・ Florica Official Website: https://florica.jp/

・ Rakuten Market: https://www.rakuten.co.jp/