Hitachinaka City's "Shinsuisei Chuo Park" Becomes "Puron-chan Park"! NEXT KAWASHIMA Co., Ltd. Selected as Naming Rights Partner.
NEXT KAWASHIMA Co., Ltd., an energy provider based in Hitachinaka City, Ibaraki, has been selected as the naming rights partner for Shinsuisei Chuo Park. Starting April 1, 2026, the park will be nicknamed 'Puron-chan Park' to foster regional community ties.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 08:29 (471h 41m after Collected)
NEXT KAWASHIMA Co., Ltd. (Location: Hitachinaka City, Ibaraki; CEO: Keita Kawashima), which provides various lifestyle and home support services centered on energy supply, has been selected as the naming rights partner for 'Shinsuisei Chuo Park' through a public recruitment process by Hitachinaka City.
Accordingly, we are pleased to announce that from April 1, 2026, the park's nickname will be **'Puron-chan Park' (English name: Puron-chan Park)**.
### Background and Vision for Acquiring Naming Rights
Since its founding in 1958, NEXT KAWASHIMA has supported the lives of the local community, primarily in Hitachinaka City. We aspire to be more than just a gas company; we want to be an enterprise that transforms local 'troubles' into 'joys' and connects people through 'gratitude.'
Our decision to become a partner for 'Shinsuisei Chuo Park,' a place beloved by many citizens, stems from a strong desire to make this location not just 'a place,' but 'a space where people and the region connect gently and where warm memories accumulate.'
### Thoughts Embedded in the New Logo Design
The logo for 'Puron-chan Park' was designed to harmonize with the park's rich scenery and be cherished across generations.
1. **Symbolic Meaning: The 'P' of Harmony and Connection**
Within the 'P,' the initial of 'Park,' we have subtly incorporated the silhouette of our mascot character, 'Puron-chan.'
2. **The Circle of Regional Community**
The curved portion on the right side of the logo represents the park's walking paths, plazas, and the 'circle of regional community' where people of all generations gather and engage in dialogue.
3. **Towards a Regional Landmark**
We have ensured high visibility so that everyone from children to the elderly can recognize it at a glance from a distance, fulfilling its role as a new regional landmark.
### Future Outlook
NEXT KAWASHIMA has provided 'exciting experiences' to the region through hot-air balloon events, beach seining experiences, and the operation of the community space 'Rapport Kawashima.'
In the future, we will develop activities at 'Puron-chan Park' as well to make it a place that 'excites the hearts' of all citizens. As an energy company providing gas and electricity...
Accordingly, we are pleased to announce that from April 1, 2026, the park's nickname will be **'Puron-chan Park' (English name: Puron-chan Park)**.
### Background and Vision for Acquiring Naming Rights
Since its founding in 1958, NEXT KAWASHIMA has supported the lives of the local community, primarily in Hitachinaka City. We aspire to be more than just a gas company; we want to be an enterprise that transforms local 'troubles' into 'joys' and connects people through 'gratitude.'
Our decision to become a partner for 'Shinsuisei Chuo Park,' a place beloved by many citizens, stems from a strong desire to make this location not just 'a place,' but 'a space where people and the region connect gently and where warm memories accumulate.'
### Thoughts Embedded in the New Logo Design
The logo for 'Puron-chan Park' was designed to harmonize with the park's rich scenery and be cherished across generations.
1. **Symbolic Meaning: The 'P' of Harmony and Connection**
Within the 'P,' the initial of 'Park,' we have subtly incorporated the silhouette of our mascot character, 'Puron-chan.'
2. **The Circle of Regional Community**
The curved portion on the right side of the logo represents the park's walking paths, plazas, and the 'circle of regional community' where people of all generations gather and engage in dialogue.
3. **Towards a Regional Landmark**
We have ensured high visibility so that everyone from children to the elderly can recognize it at a glance from a distance, fulfilling its role as a new regional landmark.
### Future Outlook
NEXT KAWASHIMA has provided 'exciting experiences' to the region through hot-air balloon events, beach seining experiences, and the operation of the community space 'Rapport Kawashima.'
In the future, we will develop activities at 'Puron-chan Park' as well to make it a place that 'excites the hearts' of all citizens. As an energy company providing gas and electricity...