TAVI Japan Official Website Opens | The Premium Activewear Brand Chosen by Pilates Studios Worldwide — Loved by International Celebrities and Top Models

Pravida Co., Ltd. (Headquarters: Shibuya-ku, Tokyo), which operates one of Japan's largest online stores for yoga and fitness, has launched the Japanese official website (https://taviactive.jp/) for the US-based premium activewear brand 'TAVI'.

TAVI is a premium activewear brand that caters to all active scenes, from Pilates and yoga to ballet, training, and running. Starting with grip socks, the brand has expanded into an apparel line suitable for both studio and everyday wear, and is currently supported by over 7,000 Pilates and yoga studios and fitness facilities in 65 countries worldwide.

Brand Introduction: TAVI

TAVI was born in California, USA. Originating from the desire to "create the most trusted grip socks for the studio," the brand has steadily gained support in Pilates and yoga studio settings. In 2021, the brand launched a full-scale apparel line. Incorporating the essence of high fashion and designer inspiration, the meticulously designed wear combines functionality with style, offering a wide lineup that fits not only active scenes but also everyday styling.