TAVI Japan Official Website Opens | The Premium Activewear Brand Chosen by Pilates Studios Worldwide — Loved by International Celebrities and Top Models

The TAVI Japan official website has launched, offering a range of premium activewear.

📋 Article Processing Timeline

  • 📰 Published: March 28, 2026 at 16:43
  • 🔍 Collected: March 28, 2026 at 21:59 (5h 15m after Published)
  • 🤖 AI Analyzed: April 15, 2026 at 07:46 (417h 47m after Collected)

Pravida Co., Ltd. (Headquarters: Shibuya-ku, Tokyo), which operates one of Japan's largest online stores for yoga and fitness, has launched the official Japanese website (https://taviactive.jp/) for the US-based premium activewear brand 'TAVI'.

TAVI is a premium activewear brand designed for all active scenes, from Pilates and yoga to ballet, training, and running. Originating from grip socks, the brand has expanded into an apparel line suitable for both studio and daily wear, and is currently supported by over 7,000 Pilates and yoga studios and fitness facilities in 65 countries worldwide.


Brand Introduction: TAVI

TAVI was born in California, USA. It began with the desire to "create the most trusted grip socks for the studio" and has steadily gained support in Pilates and yoga studio settings.

In 2021, the brand launched its full-scale apparel line. Incorporating the essence of high fashion and designer inspiration, the meticulously designed apparel combines functionality with style, offering a wide lineup that fits perfectly into both active scenes and everyday styling.