The 'Kirakira Pikapika' educational picture book series, based on brain science, has been embraced by countless babies and their families, surpassing 1.5 million copies in cumulative circulation.

As a token of appreciation for ongoing support, various commemorative initiatives will be launched, including a purchase gift campaign at designated bookstores and the release of official read-aloud videos.

Additionally, the latest installment in the series, 'Educational Picture Book Based on Brain Science No. 9: Various Paccun,' will be released on Thursday, July 23, 2026.

1.5 Million Copies Milestone Campaign

※ Available at designated bookstores. One hologram sticker per copy purchased.

※ The hologram sticker giveaway will end once supplies run out.

Official read-aloud videos will also be released on the official YouTube channel.

Official YouTube:

https://youtube.com/channel/UCw3hiuTP-esn3lxj-QlLI5Q?si=xkw3xVMmWvCGiGFC

About the 'Kirakira Pikapika' Series

The 'Kirakira Pikapika' series focuses on infant visual development, incorporating high-contrast colors and sparkling finishes to create an engaging educational experience.

Under the supervision of brain scientist Dr. Yasuyuki Takagi, the series has gained widespread acclaim for nurturing babies' visual perception and curiosity, now surpassing 1.5 million copies in total circulation.

About the New Title 'Various Paccun'

'Various Paccun' is the latest addition to the 'Kirakira Pikapika' series. Following 'Various Nikkori' and 'Various Kororin,' it features babies happily munching on various favorite foods.

Illustrated by Yumi Akai, the book uses bold, high-contrast colors and shimmering glitter finishes to capture infants' attention.

The standout feature is the textured, gritty glitter applied to parts of the pages.

This innovative design, enjoyable not only visually but also tactilely, allows parents and children to experience 'seeing' and 'touching' together in a way never seen before.

Supervised by Dr. Yasuyuki Takagi, a brain scientist at Tohoku University, who explains from a neuroscience perspective the importance of sensory experiences during infancy.

Book Overview

Title: 'Educational Picture Book Based on Brain Science No. 9: Various Paccun' Supervision: Yasuyuki Takagi Illustrations: Yumi Akai Release Date: Thursday, July 23, 2026 Price: 1,320 yen (tax included) Specifications: 16 pages / A5 variant size

[Content Introduction] A sequel to the popular titles 'Various Nikkori' and 'Various Kororin.' Features high-contrast colors and illustrations centered on foods that babies love. With the addition of textured glitter that creates a gritty tactile sensation when touched, this is an unprecedented educational picture book. Highly recommended as a gift.

Amazon: https://amzn.asia/d/02wgwf4r

Rakuten Books: https://books.rakuten.co.jp/rb/18667174/

Publisher's Official Website: https://publications.asahi.com/feature/kirakirapikapika/

FACT BOX

  • Source: PR TIMES
  • Category: New Product