A New Theory Book Where Everyone Can Find Their Creative Power. The Creative Theory of Yoichi Nagasawa, a Fashion Designer Active Worldwide Including Paris Collection, Condensed into a Book, Releasing April 20th.
Asahi Shimbun Publications will release 'Pan Creative Fashion Thinking: Yoichi Nagasawa's Creation and Expansion,' a new book condensing the creative theory of fashion designer Yoichi Nagasawa, on April 20, 2026. This book systematizes a universal creative thinking method, starting from fashion, and presents a way of thinking applicable to various fields.
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Asahi Shimbun Publications, headquartered in Chuo-ku, Tokyo, will release the book 'Pan Creative Fashion Thinking: Yoichi Nagasawa's Creation and Expansion,' co-authored by Yoichi Nagasawa and Tazuko Yamaki, on April 20, 2026.
A New Theory of Thought Arising from Fashion
This book originates from the philosophy of creation inherent in Yoichi Nagasawa's works and practices, verbalizing and systematizing his thinking, and presenting it as a theory called 'Pan Creative Fashion Thinking.' It treats fashion as an intellectual practice, interdisciplinarily deciphering the relationship between form, thought, and society. It visualizes the creative process and presents a thinking method applicable across various fields.
SUPERNATURE 'espoir' 1996S/S Photo: Rrosemary Model: Esther de Jong
SUPERNATURE 'Butterfly' 1996S/S Photo: Rrosemary Model: Esther de Jong
Creation on a Global Stage and Implementation in Daily Life
Yoichi Nagasawa has built his unique world of form through innovative challenges in materials and techniques, including presentations at the Tokyo and Paris Collections. At the same time, he has been involved in the field of clothing rooted in daily life, such as 'MUJI,' 'AEON,' and 'New Balance,' practically exploring the intersection of creation and society. Furthermore, he is involved in education at Kanazawa College of Art and the Professional University of International Fashion, working to pass on knowledge to the next generation.
Silver Spoon Paris Collection 2007S/S Photography by Tazuko Yamaki
Design is a 'Thought Process'
Making is Thinking. Making is Knowing.
To experience is to know.
To create is to think. To create is to know.
Fashion design tends to be perceived as something sensory. However, this book presents design as a thought process guided by intention and logic, premised on being worn on the body. Based on years of practice, it concretely visualizes the trajectory of thought through works.
CIGARETTE Tears Tokyo Collection 'Snap Button Jacket' 1995S/S Photo: Kazuo Oishi
Hunting Paris Collection 'Japanese Dyeing, Tie-dyeing, Sashiko' 2004-2005A/W Photo: Kazuo Oishi
To All Who Face Creation
The thinking presented in this book is applicable not only to fashion but also to all fields such as art, design, business, and education. It is a new theoretical book for everyone who faces creation.
Yoichi Nagasawa
Born in Kyoto in 1957. Moved to France in 1980 after graduating from Mode Gakuen. Established STIL Co., Ltd. after serving as chief designer for TOKIO KUMAGAI. From 1996, he participated in the Tokyo Collection and Paris Collection official schedules with his own brand 'YOICHI NAGASAWA'. He has handled numerous branding and direction projects for major companies such as MUJI, AEON, and New Balance. Awarded the Mainichi Fashion Grand Prix in 2004. He is an emeritus professor at Kanazawa College of Art and a professor and dean at the Professional University of International Fashion, dedicating many years to nurturing young talent.
Book Overview
Title: Pan Creative Fashion Thinking: Yoichi Nagasawa's Creation and Expansion
Authors: Yoichi Nagasawa, Tazuko Yamaki
Price: 3,960 yen (3,600 yen + tax)
Release Date: April 20, 2026
Publisher: Asahi Shimbun Publications
https://www.amazon.co.jp/dp/4021003282/
A New Theory of Thought Arising from Fashion
This book originates from the philosophy of creation inherent in Yoichi Nagasawa's works and practices, verbalizing and systematizing his thinking, and presenting it as a theory called 'Pan Creative Fashion Thinking.' It treats fashion as an intellectual practice, interdisciplinarily deciphering the relationship between form, thought, and society. It visualizes the creative process and presents a thinking method applicable across various fields.
SUPERNATURE 'espoir' 1996S/S Photo: Rrosemary Model: Esther de Jong
SUPERNATURE 'Butterfly' 1996S/S Photo: Rrosemary Model: Esther de Jong
Creation on a Global Stage and Implementation in Daily Life
Yoichi Nagasawa has built his unique world of form through innovative challenges in materials and techniques, including presentations at the Tokyo and Paris Collections. At the same time, he has been involved in the field of clothing rooted in daily life, such as 'MUJI,' 'AEON,' and 'New Balance,' practically exploring the intersection of creation and society. Furthermore, he is involved in education at Kanazawa College of Art and the Professional University of International Fashion, working to pass on knowledge to the next generation.
Silver Spoon Paris Collection 2007S/S Photography by Tazuko Yamaki
Design is a 'Thought Process'
Making is Thinking. Making is Knowing.
To experience is to know.
To create is to think. To create is to know.
Fashion design tends to be perceived as something sensory. However, this book presents design as a thought process guided by intention and logic, premised on being worn on the body. Based on years of practice, it concretely visualizes the trajectory of thought through works.
CIGARETTE Tears Tokyo Collection 'Snap Button Jacket' 1995S/S Photo: Kazuo Oishi
Hunting Paris Collection 'Japanese Dyeing, Tie-dyeing, Sashiko' 2004-2005A/W Photo: Kazuo Oishi
To All Who Face Creation
The thinking presented in this book is applicable not only to fashion but also to all fields such as art, design, business, and education. It is a new theoretical book for everyone who faces creation.
Yoichi Nagasawa
Born in Kyoto in 1957. Moved to France in 1980 after graduating from Mode Gakuen. Established STIL Co., Ltd. after serving as chief designer for TOKIO KUMAGAI. From 1996, he participated in the Tokyo Collection and Paris Collection official schedules with his own brand 'YOICHI NAGASAWA'. He has handled numerous branding and direction projects for major companies such as MUJI, AEON, and New Balance. Awarded the Mainichi Fashion Grand Prix in 2004. He is an emeritus professor at Kanazawa College of Art and a professor and dean at the Professional University of International Fashion, dedicating many years to nurturing young talent.
Book Overview
Title: Pan Creative Fashion Thinking: Yoichi Nagasawa's Creation and Expansion
Authors: Yoichi Nagasawa, Tazuko Yamaki
Price: 3,960 yen (3,600 yen + tax)
Release Date: April 20, 2026
Publisher: Asahi Shimbun Publications
https://www.amazon.co.jp/dp/4021003282/