AERA's "I Want to Be Kind Project" Special Page Renewed on April 27, Featuring New Videos and Reader Messages
The special page for AERA's "I Want to Be Kind Project" was renewed on April 27, with new videos and reader messages. This project aims to promote diversity and a tolerant society, enhancing its message and offering diverse content.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 23:30
- 🔍 Collected: April 27, 2026 at 15:01
- 🤖 AI Analyzed: April 27, 2026 at 16:03 (1h 1m after Collected)
The special page for the "I Want to Be Kind Project" (nicknamed "YasaPro"), an initiative by the weekly magazine and news site "AERA" (Asahi Shimbun Publications) to promote diversity and a more tolerant society, was renewed on Monday, April 27th. The revamped page now features new videos and messages from readers, making its message even stronger and offering a wider variety of content.
Special page URL: https://dot.asahi.com/dir/yasashikunaritai/
With society's divisions deepening and words becoming weapons that hurt people, AERA launched this project in October last year and opened a special page to intensively disseminate messages that foster a desire "to be kind." It is AERA's "kindest" project ever.
The special page provides gateways to various categories such as "Let's Talk About Kindness," "Scientifically Exploring Kindness," "Listen to Voices," "Cozy Corner," "Kindness Feature," "Kind Portraits," and "Kindness Dispatch Station," where readers can find articles that delve into kindness from multiple perspectives. Now, new video content has been added to these categories. Interviews with celebrities, valuable scenes from coverage, and event highlights will be updated sequentially.
In the "Essence of Kindness" section, various individuals who cooperated with interviews share their "Essence of Kindness" – what makes them kind – through videos. Additionally, handwritten "Essence of Kindness" messages from readers who participated in events have been newly posted.
Furthermore, an impressive illustration of a child and a heart, drawn by French picture book artist Serge Bloch, has newly appeared on the special page as a symbol.
The special organizer of this project is Kundo Koyama, a broadcast writer and screenwriter, and the creator of "Kumamon." Mr. Koyama states, "I believe kindness is how strongly you can think of others. I have always believed that life will undoubtedly become richer by honing the 'power to think of others.'"
Full interview with Mr. Koyama here ➡ https://dot.asahi.com/articles/-/264926
In the 2026 fiscal year, AERA will disseminate messages of kindness through various themes throughout the year. April is planned for "Regional Revitalization," May for "New Education," June for "The Power of Music," and July for "Kindness with the Next Generation." After that, various themed features will be developed under the project, including "Food," "Environment," "Well-being," "Diversity," and "Disaster Recovery."
Let's spread a kind movement together with AERA's "I Want to Be Kind Project"!
AERA: A news weekly magazine launched in 1988. "AERA DIGITAL" is its digital counterpart. It has published articles that address people's concerns, and articles that explore diverse values and ways of living and working that are true to oneself. It conducts roundtables and reader exchange events on the theme of solving social issues.
Kundo Koyama: Born in Kumamoto Prefecture in 1964. Vice President of Kyoto University of the Arts. Broadcast writer and screenwriter. Involved in regional revitalization projects in Kumamoto Prefecture and Kyoto City, and is the creator of "Kumamon." Produced the Signature Pavilion "EARTH MART" for the 2025 Osaka-Kansai Expo. Also serves as the general producer for "MoN Takanawa: The Museum of Narratives," which opened in Takanawa Gateway City in March 2026.
Project Name: AERA "I Want to Be Kind Project" (nickname: YasaPro)
Special Page: https://dot.asahi.com/dir/yasashikunaritai/
Special page URL: https://dot.asahi.com/dir/yasashikunaritai/
With society's divisions deepening and words becoming weapons that hurt people, AERA launched this project in October last year and opened a special page to intensively disseminate messages that foster a desire "to be kind." It is AERA's "kindest" project ever.
The special page provides gateways to various categories such as "Let's Talk About Kindness," "Scientifically Exploring Kindness," "Listen to Voices," "Cozy Corner," "Kindness Feature," "Kind Portraits," and "Kindness Dispatch Station," where readers can find articles that delve into kindness from multiple perspectives. Now, new video content has been added to these categories. Interviews with celebrities, valuable scenes from coverage, and event highlights will be updated sequentially.
In the "Essence of Kindness" section, various individuals who cooperated with interviews share their "Essence of Kindness" – what makes them kind – through videos. Additionally, handwritten "Essence of Kindness" messages from readers who participated in events have been newly posted.
Furthermore, an impressive illustration of a child and a heart, drawn by French picture book artist Serge Bloch, has newly appeared on the special page as a symbol.
The special organizer of this project is Kundo Koyama, a broadcast writer and screenwriter, and the creator of "Kumamon." Mr. Koyama states, "I believe kindness is how strongly you can think of others. I have always believed that life will undoubtedly become richer by honing the 'power to think of others.'"
Full interview with Mr. Koyama here ➡ https://dot.asahi.com/articles/-/264926
In the 2026 fiscal year, AERA will disseminate messages of kindness through various themes throughout the year. April is planned for "Regional Revitalization," May for "New Education," June for "The Power of Music," and July for "Kindness with the Next Generation." After that, various themed features will be developed under the project, including "Food," "Environment," "Well-being," "Diversity," and "Disaster Recovery."
Let's spread a kind movement together with AERA's "I Want to Be Kind Project"!
AERA: A news weekly magazine launched in 1988. "AERA DIGITAL" is its digital counterpart. It has published articles that address people's concerns, and articles that explore diverse values and ways of living and working that are true to oneself. It conducts roundtables and reader exchange events on the theme of solving social issues.
Kundo Koyama: Born in Kumamoto Prefecture in 1964. Vice President of Kyoto University of the Arts. Broadcast writer and screenwriter. Involved in regional revitalization projects in Kumamoto Prefecture and Kyoto City, and is the creator of "Kumamon." Produced the Signature Pavilion "EARTH MART" for the 2025 Osaka-Kansai Expo. Also serves as the general producer for "MoN Takanawa: The Museum of Narratives," which opened in Takanawa Gateway City in March 2026.
Project Name: AERA "I Want to Be Kind Project" (nickname: YasaPro)
Special Page: https://dot.asahi.com/dir/yasashikunaritai/