Petit Loup Launches “Gender Reveal Bear” for Baby Gender Reveal Events

Petit Loup Co., Ltd., a company based in Izumisano, Osaka that plans, manufactures, and sells original plush toys, has launched a new product called the “Gender Reveal Bear,” designed specifically for gender reveal events that announce the sex of an unborn baby. A gender reveal is an event in which an expectant mother surprises her partner or family with the baby’s sex. In recent years, the trend has grown in Japan, especially through social media. Common reveal methods include cakes, balloons, and message cards that indicate the baby’s sex through color, but these items are typically eaten, popped, or discarded after the event. Petit Loup developed the product with the idea of preserving the emotion of this once-in-a-lifetime announcement in a lasting form. The result is a teddy bear gender reveal gift that can be kept, loved, and cherished over time. The Gender Reveal Bear offers several features. When the gift box is opened, a cute bear in a color representing the baby’s sex, either blue-toned or pink-toned, appears. It allows for an easy and safe surprise without the preparation or cleanup required for cutting a cake or popping a balloon. After the reveal, the bear can serve as a comforting mascot during pregnancy or as a prop for maternity photos. Once the baby is born, it can become the baby’s first toy and be included in photos as part of the child’s growth record. The product can also be shipped directly to parents, relatives, or friends who live far away, making it a gender announcement gift with a surprise element. To preserve the suspense of opening the box, the product options are intentionally labeled as “1” and “2” rather than “Boy” and “Girl,” helping prevent the baby’s sex from being revealed if the recipient sees an invoice or shipping slip first. If the baby’s name has already been decided, customers can add a name print option to the bear’s paw, creating a more personal keepsake. The product is priced at 2,800 yen including tax and measures 12.5 cm high, 8 cm wide, and 6.5 cm deep. It is delivered in a gift box at no additional charge. Paw printing is available for an additional 660 yen per paw. The Gender Reveal Bear is available through Petit Loup’s official online store as well as its Rakuten, Amazon, Yahoo! Shopping, and Gift Mall stores. Founded in 1969, Petit Loup has been creating teddy bears and plush companions for more than half a century, aiming to deliver a lifestyle with little bears that brings a bit of happiness to everyday life.