Changing the Protagonists of the News: Creating a Space for Positive News That Encourages Working People

PR TIMES, Inc. (Minato-ku, Tokyo; Representative Director: Takumi Yamaguchi; TSE Prime/NSE Premier: 3922) supports 'April Dream,' an initiative that encourages people to share their dreams on April 1st. This press release represents the dream of the press release distribution service 'PR TIMES.'

News can help people look forward. Positive news creates the next challenge.

We want to change the protagonists of the news.

Every day, a vast amount of information flows through the world, but negative events such as scandals and troubles tend to capture people's attention. On the other hand, we feel that the challenges, achievements, and proactive actions that companies and individuals accumulate daily are what truly move people.

We believe that a press release is not merely a means of disseminating information, but a 'crystallization of the will and challenges of those who take action.' We believe that when this primary information reaches society, it generates empathy in others and leads to the next action.

Until now, PR TIMES has operated on the belief that in press releases, the actions themselves hold value regardless of the sender's fame or skill level. We have been working to expand opportunities for dissemination and updating our products to enhance service experience so that everyone can choose to issue a press release.

To expand these opportunities, we have grown our alliances for information distribution with local companies, municipalities, and other organizations to over 100 examples across all 47 prefectures. Furthermore, through the PR TIMES renewal project launched in 2023, we have revamped our press release submission editor and the media lists used to select distribution targets.

In the Press Release Awards, held annually since 2021, four of the 11 winning press releases last year—selected from a record-high 4,573 entries—were written by first-time authors.

We have realized that it is not the length of one's public relations experience or the quality of their writing that matters, but the energy generated by those who take action that has the power to move people's hearts. That power serves as a catalyst for creating the next generation of doers.

When challenges, efforts, and positive initiatives naturally reach society, those who encounter them may think, 'I want to try that too.' To create such a cycle, 'PR TIMES' aims to be a platform that serves as a starting point where information about positive actions gathers and spreads.

We will change the protagonists of the news.

And we dream that news will evolve from simply reporting events into a force that supports and encourages working people.

About PR TIMES

PR TIMES (pronounced: PR TIMES) operates under the mission of 'Moving toward an era where information from those who take action moves people's hearts.' We are challenging ourselves to realize a society where positive information from 'doers' becomes the center of the news, encouraging individuals and helping them look forward. We believe that a press release is a way to weave together the thoughts and efforts of those who take action, and we are developing our business to democratize PR, allowing 'doers' of any company size to share their own stories. The number of companies using the press release distribution service 'PR TIMES' has exceeded 121,000, and it is used by over 64% of listed companies in Japan. We have over 28,000 media reporters registered to gather information, our site receives approximately 90 million monthly page views, and we handle over 46,000 press releases per month, with a cumulative total exceeding 2 million. We publish content on over 260 partner media outlets, including the websites of national newspapers (as of November 2025).