"Sun TV Box Seat" to Broadcast PR TIMES x "Oh! Sun" Collaboration Commercials During Pitcher Changes Again This Year!

Image provided by Sun TV

PR TIMES Corporation (Minato-ku, Tokyo; Representative Director: Takumi Yamaguchi; TSE Prime, NSE Premier: 3922), which operates the press release distribution service "PR TIMES" and other services, will sponsor Sun TV's (Headquarters: Chuo-ku, Kobe; Representative Director and President: Toshihiko Shiga) popular program "Sun TV Box Seat" starting Friday, April 3, 2026, and will broadcast a collaborative commercial with the station's popular character "Oh! Sun" again this year, following last year's success.

"Sun TV Box Seat" provides complete live coverage of professional baseball games from playball to game set! It is a popular professional baseball broadcast program among local fans.

Starting April 3rd, the collaborative commercial will include the "Can't Take Your Eyes Off" segment, which airs during pitcher changes in live games, as well as a fan message commercial that was well-received last year, scheduled to air from Tuesday, June 2nd.

New Commercial | Oh! Sun PR TIMES Collaboration - Sequel: "Can't Take Your Eyes Off" Segment

Both Pinch and Chance. "Can't Take Your Eyes Off" Segment Part 2: Commercial during pitcher changes.

Image provided by Sun TV

Image provided by Sun TV

The collaborative commercial between PR TIMES and "Oh! Sun" will be broadcast mainly during pitcher changes in live game broadcasts, a truly "can't take your eyes off" moment. The story of the second installment, completed as a sequel to last year's, depicts Oh! Sun discovering a long line at Mr. Okada's shop, where it was revealed in the previous collaborative commercial that he uses "PR TIMES."

A pitcher change is a "can't take your eyes off" moment when the game significantly shifts, whether it's a pinch or a chance. Please enjoy this special commercial that airs precisely at that moment. Following Mr. Okada and Oh! Sun, we hope that businesses in the Kansai region will consider utilizing "PR TIMES."

Broadcast during the 2025 season | Oh! Sun x PR TIMES Collaboration "Can't Take Your Eyes Off" Segment

"Sun TV Box Seat" Program Overview

Complete live coverage until game set!

Complete live coverage of professional baseball's fierce battles from various locations nationwide, mainly Koshien!

Together with veteran commentators, we will deliver the exciting action thoroughly from the start to the end of the game!!

Broadcast schedule is available here. (This collaborative commercial will not be broadcast during relay broadcasts)

During the second half of the season, viewers' cheering messages will also become commercials!

Also, we plan to produce original commercials incorporating viewer feedback again this year, which were well-received last year. We are looking forward to receiving cheering comments for "Sun TV Box Seat," which delivers complete live coverage to fans. We will call for submissions on Sun TV Box Seat's official X and other platforms, and plan to start broadcasting from the live coverage on Tuesday, June 2nd.

Image provided by Sun TV

Application period (planned): Friday, April 3, 2026 - Tuesday, April 21, 2026

Application form: https://www.sun-tv.co.jp/contact/sunbox_messege/

Broadcast during the 2025 season | Oh! Sun x PR TIMES Collaboration "Fan Support" Segment

Comments on the Collaboration Commercial

Comment from Oh! Sun

"Hello, it's Oh! Sun~! This year too, everyone, please send in lots of cheering comments~! I'm waiting for them~! I'll try to think of something too!" (This year again, definitely the pattern of not thinking of anything)

Takuto Kashiwagi, Second Sales Department & Kansai Branch Manager, PR TIMES Corporation

We are delighted to collaborate with Sun TV again this year. Last year, we had more opportunities to hear people say, "I learned about PR TIMES through the commercial," which reaffirmed the passion of a program deeply rooted in the community.

The commercial will be broadcast during the "can't take your eyes off" pitcher change moments when the game significantly shifts. We are eagerly looking forward to delivering our message at the peak of excitement in the stadium.

Just as Oh! Sun saw a long line in the commercial's story, we hope that information dissemination through press releases can truly create new buzz, and that it will be an opportunity to support the "new step" for people in Kansai to convey the passion behind their cherished products and activities to the world.

This year too, we will fully energize Kansai along with the great excitement brought by the fierce battles!

About PR TIMES Corporation

PR TIMES (pronounced: P.R. Times) has a mission to "usher in an era where information from doers moves people's hearts," striving to create a society where positive information from "doers" becomes the center of news, encouraging individuals and making them proactive. We believe that press releases are the crystallization of people's actions and efforts, conveying their thoughts, and we are developing our business to democratize PR, enabling "doers" of all company sizes to disseminate information themselves. The number of companies using the press release distribution service "PR TIMES" exceeds 121,000, and it is used by over 64% of listed companies in Japan. There are over 28,000 media reporters who register as members to collect information, the site receives approximately 90 million PV per month, the number of press releases exceeds 46,000 per month, and the cumulative total exceeds 2 million. Content is published on over 260 partner media outlets, including national newspaper websites (as of November 2025).

In addition, we support information dissemination and propagation through services such as "PR TIMES STORY" for storytelling, "PR TIMES TV" for video PR, PR partner business that accompanies clients from PR activity design to execution, "MARPH," an art-specialized PR platform, and news media businesses like "STRAIGHT PRESS." We also operate businesses that comprehensively support "doers," such as "Jooto," a task and project management tool that helps advance ideas from conception to announcement, and "Tayori," a customer support tool that facilitates customer service and information organization after announcements.

Our subsidiaries include THE BRIDGE Co., Ltd., which operates the startup media "BRIDGE," Glucose Co., Ltd., which performs software contract development, and NAVICUS Co., Ltd., which provides SNS marketing support.

PR TIMES Corporation Company Profile

Mission: To usher in an era where information from doers moves people's hearts Company Name: PR TIMES Corporation (TSE Prime, NSE Premier, Securities Code: 3922) Location: Akasaka Intercity 8F, 1-11-44 Akasaka, Minato-ku, Tokyo Established: December 2005 Representative Director: Takumi Yamaguchi Business Activities: - Operation of the press release distribution service "PR TIMES" (https://prtimes.jp/) - Operation of the story distribution service "PR TIMES STORY" (https://prtimes.jp/story/) - Providing public relations and PR support as a partner to clients and media - Operation of the video PR service "PR TIMES TV" (https://prtimes.jp/tv) - Operation of "MARPH," an art-specialized online PR platform (https://marph.com/) - Operation of the customer support tool "Tayori" (https://tayori.com/) - Operation of the task and project management tool "Jooto" (https://www.jooto.com/) - Operation of "PR TIMES MAGAZINE," a media outlet that delivers PR knowledge (https://prtimes.jp/magazine/) - Operation of "PR Editor," a dedicated press release editor (https://preditor.prtimes.com/) - Operation of web news media such as "STRAIGHT PRESS" (https://straightpress.jp/), etc. URL: https://prtimes.co.jp/