April Dream: Welcoming April 1st with a Record 1149 "Dream-Viewing" Spots. Dreams of up to 347,000 Cherry Blossoms. Dreams of Over 1480 Companies Pre-Registered.

*This is a press release on April Dream day, but please note that this announcement concerns actual figures, not dream figures.

PR TIMES Co., Ltd. (Minato-ku, Tokyo; Representative Director: Takumi Yamaguchi; TSE Prime, NSE Premier: 3922), which operates the press release distribution service "PR TIMES" and other services, has been holding "April Dream" annually since 2020, creating a platform for people to express their dreams on April 1st.

On April 1st, 2026, the "Dream Partner" network, which creates a platform for sharing dreams, has expanded, with a record 285 partners and 1149 Dream Spots set up where dreams can be viewed (some have already concluded). A maximum of 347,000 dreams (total number of cherry blossom cards issued to Dream Partners as of March 31st) written on cherry blossom cards will bloom nationwide, and a "Dream Generator" is also available on the official website for people to express their dreams.

Furthermore, over 1480 companies have pre-registered for "Dream Press Releases," where companies share their dreams on April 1st, and these will be sequentially announced today as April Dream on "PR TIMES."

And the Yamanote Line "Dream Train," which recently unveiled its new cherry blossom design, will run from today until April 15th, carrying the dreams of 4099 individuals, 406 companies/organizations, and 11 celebrities on its 11-car formation.

As for "Dream Postcards," where dreams can be sent by mail, 3598 cards have already been sent via the secretariat, and more will be processed sequentially.

Today, April 1st, is finally April Dream day, which happens once a year. April Dream is a project that started in 2020 with the concept of creating a future full of dreams by expressing dreams, not lies, on April 1st. Our company aims to nurture April Dream, where dreams are expressed on April 1st, into a new "culture."

[Breaking News Video | April Dream in various parts of Japan in 2026]

Record Number of Dream Partners and Dream Spots Spreading Nationwide

The number of "Dream Partners" who have endorsed the significance of April Dream in creating a place to express dreams, and who are collaborating to create spaces for displaying dreams written by the general public, such as organizations, local governments, and individual shops, has expanded. In 2026, a record 285 partners have set up 1149 Dream Spots where dreams can be viewed (some have already concluded). A maximum of 347,000 dreams (total number of cherry blossom cards issued to Dream Partners as of March 31st) written on cherry blossom cards will bloom nationwide.

The project has evolved to include easily accessible spots in daily life, such as a special collaboration with 138 "Aeon Malls" nationwide to fill them with customers' dreams, an initiative with 332 "Hoken Minaoshi Honpo" stores to make customers' dreams bloom, a project with 63 "Akachan Honpo" stores to fill them with the dreams of visiting parents and children, and an initiative with 130 "Best Kobetsu" cram schools to fill them with students' dreams. These initiatives are spreading nationwide.

Furthermore, professional sports teams such as "Sanfrecce Hiroshima" (soccer) and "Suntory Sunbirds Osaka" (volleyball) are also participating, with the dreams of players and supporters uniting to make cherry blossoms bloom. More companies are utilizing this for their April 1st entrance ceremonies, with new employees writing and declaring their dreams on cherry blossom cards. In elementary, junior high, high schools, universities, and vocational schools, displaying dreams written by students and decorating graduation and entrance ceremonies with cherry blossom cards bearing dreams is also spreading. Local governments such as Hida City, Sasebo City, Minamisoma City, Iyo City, and Namie Town are also providing places for citizens to write and view their dreams on cherry blossom cards, and this movement is spreading to other regions. Moreover, cherry blossoms of people's dreams are blooming in various places, including hospitals where dreams of patients and their families gather, local candy stores where children's dreams bloom, town restaurants, bakeries, hotels, and even temples.

Details of Dream Spot locations are updated regularly on the "Dream Map" of the April Dream official website. We encourage you to visit a nearby Dream Spot and experience "dream-viewing" as dreams bloom in spring.

Web Participation Also Possible Today! Write Your Dreams and Make the April Dream Official Website Bloom.

April 1st Only! Dream Press Releases Where Companies Share Their Dreams

Companies also have dreams, and corporate individuals advance their businesses based on those beliefs. On April 1st only, companies are sequentially issuing Dream Press Releases on "PR TIMES" to share their dreams. Over 1480 companies have pre-registered as of March 31st.

From April Dream, we often hear feedback such as strengthened internal unity, expanded external empathy, gathered collaborators, and a step forward towards realizing dreams. A press release is communication with a company's "important someone." This "important someone" includes business partners, employees, their families, or even themselves – all entities surrounding the company. By publicly stating a dream, like-minded collaborators gather, unexpected opportunities arise, and dreams can transform into goals. We have witnessed moments where a single press release led to collaborations, product launches, or even solutions to regional issues.

April 1st is a day to share dreams, and also a day to see dreams. When you encounter the dreams of companies you didn't know before, their current initiatives might appear a little different. We hope that more people will empathize with companies' dreams on this occasion.

You can also see stories of companies whose businesses have moved forward thanks to Dream Press Releases.

Yamanote Line Dream Train Starts Operation Today!

The Yamanote Line Dream Train, carrying the dreams of 4099 individuals, 406 companies/organizations, and 11 celebrities, began operation today, April 1st. It will run for approximately two weeks until April 15th.

FAQ

What is April Dream?

April Dream is a project held annually by PR TIMES since 2020, based on the concept of sharing dreams instead of lies on April 1st to create a future full of dreams.

What is the scale of this year's April Dream?

This year, a record 285 partners have set up 1149 Dream Spots, where up to 347,000 dreams will bloom on cherry blossom cards. Over 1480 companies will issue Dream Press Releases.

How long will the Yamanote Line Dream Train operate?

The Yamanote Line Dream Train will run for approximately two weeks from April 1st to April 15th, carrying dreams from individuals, companies, and celebrities nationwide.

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