Changing the Main Character of News. Towards a Platform for Positive News that Empowers Workers.
PR TIMES announced its dream of "changing the main character of news" by supporting "April Dream," aiming to create a platform for positive news that empowers workers. It seeks to deliver the challenges and positive actions of companies and individuals to society through press releases, generating empathy and inspiring further action, moving beyond the prevalence of negative information.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 09:00
- 🔍 Collected: April 1, 2026 at 01:00
- 🤖 AI Analyzed: April 21, 2026 at 13:38 (492h 37m after Collected)
**PR TIMES Corporation (Minato-ku, Tokyo; Representative Director: Takumi Yamaguchi; TSE Prime/NSE Premier: 3922) supports "April Dream," an initiative to make April 1st a day for expressing dreams. This press release is a dream of the press release distribution service "PR TIMES."**
## News Empowers People to Look Forward. Positive News Fosters New Challenges.
We want to change the main character of news.
Every day, a vast amount of information flows through the world, and negative events such as scandals and troubles tend to attract people's attention. However, we believe that the challenges, achievements, and positive actions that companies and individuals accumulate daily can deeply move people.
We believe that a press release is not merely an information dissemination tool, but rather "the crystallization of the will and challenges of active participants." We are confident that when this primary information reaches society, it will generate empathy and lead to further action.
Up until now, PR TIMES has believed that in press releases, the actions themselves hold value and should be conveyed, transcending the sender's name recognition or skill level. To that end, we have been expanding opportunities for anyone to choose to issue a press release, as well as enhancing the service experience through product updates.
To broaden these dissemination opportunities, we have expanded alliances with local companies, local governments, and other organizations in over 100 cases across all 47 prefectures nationwide for information distribution. In the PR TIMES Renewal Project, which began in 2023, we have revamped the press release submission editor and the media list for selecting distribution channels.
Announced on December 19, 2023: PR TIMES New Editor Launched.
Regional alliances implemented in over 100 cases across all 47 prefectures nationwide.
In the annual Press Release Awards held since 2021, among the 11 winning press releases selected from a record-breaking 4,573 entries last year, four were first-time press releases...
## News Empowers People to Look Forward. Positive News Fosters New Challenges.
We want to change the main character of news.
Every day, a vast amount of information flows through the world, and negative events such as scandals and troubles tend to attract people's attention. However, we believe that the challenges, achievements, and positive actions that companies and individuals accumulate daily can deeply move people.
We believe that a press release is not merely an information dissemination tool, but rather "the crystallization of the will and challenges of active participants." We are confident that when this primary information reaches society, it will generate empathy and lead to further action.
Up until now, PR TIMES has believed that in press releases, the actions themselves hold value and should be conveyed, transcending the sender's name recognition or skill level. To that end, we have been expanding opportunities for anyone to choose to issue a press release, as well as enhancing the service experience through product updates.
To broaden these dissemination opportunities, we have expanded alliances with local companies, local governments, and other organizations in over 100 cases across all 47 prefectures nationwide for information distribution. In the PR TIMES Renewal Project, which began in 2023, we have revamped the press release submission editor and the media list for selecting distribution channels.
Announced on December 19, 2023: PR TIMES New Editor Launched.
Regional alliances implemented in over 100 cases across all 47 prefectures nationwide.
In the annual Press Release Awards held since 2021, among the 11 winning press releases selected from a record-breaking 4,573 entries last year, four were first-time press releases...