"A Press Release Is Something to Convey Your Feelings to Someone Important" -- We Will Create a Society Where This Culture Spreads Throughout Japan

The "Press Release Evangelist" project, operated by PR TIMES, Inc. (Minato-ku, Tokyo; CEO: Takumi Yamaguchi; TSE Prime/NSE Premier: 3922), which runs the press release distribution service "PR TIMES," is participating in "April Dream 2026."

Our company supports April Dream, an initiative to make April 1st a day for sharing dreams. This press release is the dream of the "Press Release Evangelist" project (hereafter, this project) operated by PR TIMES.

Spreading the "Democratization of PR" Nationwide. Activities with 102 Evangelists

A Press Release Evangelist is a practicing PR professional certified by PR TIMES, Inc., who possesses a love for, knowledge of, and experience with press releases, and who promotes their use to others. This initiative, launched on "Press Release Day (*1)" in 2022, has now grown into an organization of 102 members with diverse backgrounds from all over the country.

After the fourth round of evangelist certifications on October 28, 2025, our base of operations expanded to all 47 prefectures. Our evangelists include PR representatives from regional manufacturers, municipal PR staff who have won the "Local Government Official Award," and information dissemination specialists with long careers at TV stations and newspaper companies. Together with the Press Release Evangelists, PR TIMES is expanding its activities throughout Japan, aiming to realize the "democratization of PR," where anyone can convey their valuable actions regardless of region or experience.

(*1)... PR TIMES registered October 28, the day the world's first press release was issued in 1906, as "Press Release Day," and it has been officially recognized by the Japan Anniversary Association. We position it as a day to think about and further expand the potential and significance of press releases.

Thinking of "Someone Important" and Creating Behavioral Change

In seminars held by this project, we sometimes say that "PR is 'Love you'." We believe that the fundamental stance of PR is to show "Love you (we care about you)" through actions when companies, organizations, and sole proprietors want to deliver information to their important stakeholders, such as media, customers, business partners, shareholders, and employees. The first step is to put the feelings embedded in daily business activities into words and deliver them as a press release.

There are many actions in the world born from the pure desire to "solve customers' problems" or "enrich people's lives." This is...