swiss meat to exhibit at Anuga Select Japan 2026
The Swiss meat export brand "swiss meat" will exhibit at Anuga Select Japan 2026, held at Tokyo Big Sight from April 15 to 17, 2026. The booth will feature live cooking demonstrations by award-winning chef Masami Yasutomi, showcasing the quality and versatility of Swiss meat to industry professionals.
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The Swiss meat export brand "swiss meat" (Headquarters: Bern, Switzerland) will be exhibiting at "Anuga Select Japan 2026," which will be held at Tokyo Big Sight from Wednesday, April 15 to Friday, April 17, 2026. At the swiss meat booth (A-E06), visitors can experience the appeal of Swiss meat alongside food industry professionals from across Japan, including importers, distributors, and representatives from the food service industry. During the event, the swiss meat booth will also host live cooking demonstrations by Chef Masami Yasutomi, who has a distinguished track record at the teppanyaki restaurant "Sumida."
Anuga Select Japan, held as the Japanese edition of the world-renowned food exhibition "Anuga," is an international trade fair where food industry professionals from Japan and abroad gather. The exhibition brings together food manufacturers, distributors, importers, and representatives from the food service and hotel industries to introduce innovative food products and high-quality ingredients from around the world.
This exhibition by swiss meat is part of a strategic initiative to strengthen relationships with Japanese partner companies and increase awareness of Swiss meat. These values align with the needs of the Japanese food industry, which places a high priority on quality.
■ Cooking demonstrations by award-winning Chef Masami Yasutomi
The swiss meat booth will feature cooking demonstrations by Chef Masami Yasutomi, who has many years of experience in the high-end culinary industry. Chef Yasutomi received the "Tokyo Governor's Award for Excellent Chef" in 2017 and the "Minister of Health, Labour and Welfare Commendation" in 2023, and his contributions to the Japanese culinary industry are highly regarded. During the event, he will prepare various dishes using Swiss meat on the spot, allowing visitors to experience its taste, quality, and diverse culinary appeal through freshly prepared food.
■ Comment from Benjamin Stauffer, Head of the International Division at the Swiss-based meat products company "Centravo" and Representative for "swiss meat" in Japan
"Anuga Select Japan is a wonderful opportunity to connect with industry professionals and strengthen our presence in the Japanese market. Japanese partner companies place great importance on quality, reliability, and transparency. These are values deeply rooted in Swiss meat production. We invite many people to visit our booth, where we look forward to introducing the unique quality and stable supply that swiss meat brings to the market."
Chef Yasutomi commented on this initiative as follows:
"Swiss meat is of extremely high quality, with a natural and clean flavor that harmonizes beautifully with various cooking styles. Through my demonstrations at Anuga Select Japan, I look forward to showing the creative and sophisticated culinary possibilities that these ingredients can create."
■ About Chef Masami Yasutomi
He has served as a chef at prominent restaurants and hotels, including the Hilton Tokyo, the Royal Park Hotel, and the teppanyaki restaurant "Sumida" in Roppongi. He has been in charge of banquet cuisine for domestic and international dignitaries, including former Prime Ministers Morihiro Hosokawa, Junichiro Koizumi, and Naoto Kan, as well as former French President Jacques Chirac. He has also made numerous media appearances on television programs and in magazines, and provides culinary training instruction at major Tokyo hotels such as the Imperial Hotel, Hyatt Regency, and Keio Plaza Hotel.
■ "Anuga Select Japan 2026" Overview
Venue: Tokyo Big Sight
Dates: Wednesday, April 15 – Friday, April 17, 2026, 10:00 – 17:00 daily
- swiss meat booth (A-E06)
Official Website: https://www.anuga-japan.jp/
About "swiss meat"
"swiss meat" is the export brand of Proviande, the Swiss meat industry organization. Proviande has partnered with the Swiss Federal Office for Agriculture (FOAG) to establish the status and strengthen the recognition of the "swiss meat" brand in international markets. Proviande and Swiss Nutrivalor AG, a subsidiary of Centravo, are the first companies to introduce Swiss pork under the "swiss meat" brand to the Asian market.
HP: https://swiss-meat.centravo.ch/ja/
Instagram: https://www.instagram.com/swissmeatofficial/
Facebook: https://www.facebook.com/profile.php?id=61582888832822
YouTube: https://www.youtube.com/@SwissMeatJapan
For the latest overview of all currently available products, please check the sales folder.
https://swissmeat.centravo.ch/fileadmin/user_upload/Media/PDF/GzD_Nutrivalor_Salesfolder_Beef_Japan.pdf
Anuga Select Japan, held as the Japanese edition of the world-renowned food exhibition "Anuga," is an international trade fair where food industry professionals from Japan and abroad gather. The exhibition brings together food manufacturers, distributors, importers, and representatives from the food service and hotel industries to introduce innovative food products and high-quality ingredients from around the world.
This exhibition by swiss meat is part of a strategic initiative to strengthen relationships with Japanese partner companies and increase awareness of Swiss meat. These values align with the needs of the Japanese food industry, which places a high priority on quality.
■ Cooking demonstrations by award-winning Chef Masami Yasutomi
The swiss meat booth will feature cooking demonstrations by Chef Masami Yasutomi, who has many years of experience in the high-end culinary industry. Chef Yasutomi received the "Tokyo Governor's Award for Excellent Chef" in 2017 and the "Minister of Health, Labour and Welfare Commendation" in 2023, and his contributions to the Japanese culinary industry are highly regarded. During the event, he will prepare various dishes using Swiss meat on the spot, allowing visitors to experience its taste, quality, and diverse culinary appeal through freshly prepared food.
■ Comment from Benjamin Stauffer, Head of the International Division at the Swiss-based meat products company "Centravo" and Representative for "swiss meat" in Japan
"Anuga Select Japan is a wonderful opportunity to connect with industry professionals and strengthen our presence in the Japanese market. Japanese partner companies place great importance on quality, reliability, and transparency. These are values deeply rooted in Swiss meat production. We invite many people to visit our booth, where we look forward to introducing the unique quality and stable supply that swiss meat brings to the market."
Chef Yasutomi commented on this initiative as follows:
"Swiss meat is of extremely high quality, with a natural and clean flavor that harmonizes beautifully with various cooking styles. Through my demonstrations at Anuga Select Japan, I look forward to showing the creative and sophisticated culinary possibilities that these ingredients can create."
■ About Chef Masami Yasutomi
He has served as a chef at prominent restaurants and hotels, including the Hilton Tokyo, the Royal Park Hotel, and the teppanyaki restaurant "Sumida" in Roppongi. He has been in charge of banquet cuisine for domestic and international dignitaries, including former Prime Ministers Morihiro Hosokawa, Junichiro Koizumi, and Naoto Kan, as well as former French President Jacques Chirac. He has also made numerous media appearances on television programs and in magazines, and provides culinary training instruction at major Tokyo hotels such as the Imperial Hotel, Hyatt Regency, and Keio Plaza Hotel.
■ "Anuga Select Japan 2026" Overview
Venue: Tokyo Big Sight
Dates: Wednesday, April 15 – Friday, April 17, 2026, 10:00 – 17:00 daily
- swiss meat booth (A-E06)
Official Website: https://www.anuga-japan.jp/
About "swiss meat"
"swiss meat" is the export brand of Proviande, the Swiss meat industry organization. Proviande has partnered with the Swiss Federal Office for Agriculture (FOAG) to establish the status and strengthen the recognition of the "swiss meat" brand in international markets. Proviande and Swiss Nutrivalor AG, a subsidiary of Centravo, are the first companies to introduce Swiss pork under the "swiss meat" brand to the Asian market.
HP: https://swiss-meat.centravo.ch/ja/
Instagram: https://www.instagram.com/swissmeatofficial/
Facebook: https://www.facebook.com/profile.php?id=61582888832822
YouTube: https://www.youtube.com/@SwissMeatJapan
For the latest overview of all currently available products, please check the sales folder.
https://swissmeat.centravo.ch/fileadmin/user_upload/Media/PDF/GzD_Nutrivalor_Salesfolder_Beef_Japan.pdf