swiss meat to Exhibit at Anuga Select Japan 2026

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The export brand for Swiss meat, "swiss meat" (Headquarters: Bern, Switzerland), will be exhibiting at "Anuga Select Japan 2026" to be held at Tokyo Big Sight from Wednesday, April 15 to Friday, April 17, 2026. At the swiss meat booth (A-E06), visitors can experience the appeal of Swiss meat alongside food industry professionals from all over Japan, including importers, distributors, and food service industry representatives. Additionally, during the exhibition, Chef Masami Yasutomi, who has a proven track record at Teppanyaki "Sumida," will conduct cooking demonstrations at the swiss meat booth.

Anuga Select Japan, held as the Japanese version of the world-renowned food exhibition "Anuga," is an international exhibition where food industry professionals from both domestic and overseas gather. This exhibition brings together food manufacturers, distributors, importers, and representatives from the food service and hotel industries, showcasing innovative food products and high-quality ingredients from around the world.

This exhibition by swiss meat is part of a strategic initiative to strengthen relationships with Japanese partner companies and enhance the recognition of Swiss meat. These values align with the needs of the Japanese food industry, which emphasizes quality.

At the swiss meat booth, a cooking demonstration will be held by Chef Masami Yasutomi, who has extensive experience in the high-end culinary industry. Chef Yasutomi has been recognized with the "Tokyo Governor's Award for Excellent Chef" in 2017 and the "Minister of Health, Labour and Welfare Award" in 2023, highly acknowledging his contributions to the Japanese culinary industry. Throughout the event, he will prepare various dishes using Swiss meat on-site, allowing visitors to experience its taste, quality, and diverse culinary appeal through freshly prepared dishes.

"Anuga Select Japan is a fantastic opportunity to connect with industry professionals and strengthen our presence in the Japanese market. Japanese partner companies place great importance on quality, reliability, and transparency. These are values deeply rooted in Swiss meat production as well. We hope many people will visit our booth to discover the unique quality and stable supply that swiss meat brings to the market."