swiss meat Exhibits at Anuga Select Japan 2026
'swiss meat', a Swiss meat export brand, will exhibit at 'Anuga Select Japan 2026' at Tokyo Big Sight from April 15-17, 2026.
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- 📰 Published: March 30, 2026 at 20:00
- 🔍 Collected: March 30, 2026 at 22:56 (2h 56m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 14:42 (543h 46m after Collected)
The Swiss meat export brand "swiss meat" (Headquarters: Bern, Switzerland) will exhibit at "Anuga Select Japan 2026," which will be held at Tokyo Big Sight from Wednesday, April 15 to Friday, April 17, 2026. At the swiss meat booth (A-E06), food industry professionals from all over Japan, including importers, distributors, and food service industry personnel, can experience the appeal of Swiss meat. Also, during the exhibition, a cooking demonstration will be held at the swiss meat booth by Chef Masami Yasutomi, who has a proven track record of working at the teppanyaki restaurant "Sumida."
Chef Yasutomi: Back
Anuga Select Japan, held as the Japanese version of the globally renowned food exhibition "Anuga," is an international exhibition where food industry professionals from Japan and abroad gather under one roof. Food manufacturers, distributors, importers, and personnel from the food service and hotel industries gather at this exhibition to introduce innovative foods and high-quality ingredients from around the world.
The exhibition by swiss meat this time is part of a strategic initiative to strengthen relationship building with Japanese partner companies and improve the recognition of Swiss meat. These values also meet the needs of the Japanese food industry, which emphasizes quality.
■ Cooking demonstration by award-winning Chef Masami Yasutomi
At the swiss meat booth, a cooking demonstration will be held by Chef Masami Yasutomi, who has many years of experience in the fine dining industry. Mr. Yasutomi received the "Excellent Chef Tokyo Governor's Award" in 2017 and the "Minister of Health, Labour and Welfare Award" in 2023, and his contribution to the Japanese culinary industry is highly evaluated. During the period, he will cook various dishes using Swiss meat on the spot, and visitors can experience its taste, quality, and the diverse appeal of the dishes through freshly prepared meals.
■ Comment from Benjamin Stauffer, Head of International Business at the Swiss-based meat product company "Centravo" and Japan Representative for "swiss meat"
"Anuga Select Japan is a wonderful opportunity to connect with industry professionals and strengthen our presence in the Japanese market. Japanese partner companies place great importance on quality, reliability, and transparency. These are also values deeply rooted in Swiss meat production. We hope many people will visit our booth, and we would like to introduce the unique quality and stable supply that swiss meat brings to the market."
Chef Yasutomi: Back
Anuga Select Japan, held as the Japanese version of the globally renowned food exhibition "Anuga," is an international exhibition where food industry professionals from Japan and abroad gather under one roof. Food manufacturers, distributors, importers, and personnel from the food service and hotel industries gather at this exhibition to introduce innovative foods and high-quality ingredients from around the world.
The exhibition by swiss meat this time is part of a strategic initiative to strengthen relationship building with Japanese partner companies and improve the recognition of Swiss meat. These values also meet the needs of the Japanese food industry, which emphasizes quality.
■ Cooking demonstration by award-winning Chef Masami Yasutomi
At the swiss meat booth, a cooking demonstration will be held by Chef Masami Yasutomi, who has many years of experience in the fine dining industry. Mr. Yasutomi received the "Excellent Chef Tokyo Governor's Award" in 2017 and the "Minister of Health, Labour and Welfare Award" in 2023, and his contribution to the Japanese culinary industry is highly evaluated. During the period, he will cook various dishes using Swiss meat on the spot, and visitors can experience its taste, quality, and the diverse appeal of the dishes through freshly prepared meals.
■ Comment from Benjamin Stauffer, Head of International Business at the Swiss-based meat product company "Centravo" and Japan Representative for "swiss meat"
"Anuga Select Japan is a wonderful opportunity to connect with industry professionals and strengthen our presence in the Japanese market. Japanese partner companies place great importance on quality, reliability, and transparency. These are also values deeply rooted in Swiss meat production. We hope many people will visit our booth, and we would like to introduce the unique quality and stable supply that swiss meat brings to the market."