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Goo-net Kaitori Renewed with New Features!

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Apr 2, 2026 12:30 AM ・ Updated Jun 29, 2026 2:32 AM ・ 5 min read ・ Source: PR TIMES

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⚡ Key Points

Proto Corporation has renewed its car buying platform, 'Goo-net Kaitori,' introducing a new 'Pre-Assessment' service as of April 1, 2026.
The update includes a negotiation feature with up to three selected dealers and a free escrow service to ensure secure transactions for users.
Actress Karen Otomo has been appointed as the face of the new promotional campaign.

Proto Corporation has renewed its car buying platform, 'Goo-net Kaitori,' introducing a new 'Pre-Assessment' service as of April 1, 2026. The update includes a negotiation feature with up to three selected dealers and a free escrow service to ensure secure transactions for users. Actress Karen Otomo has been appointed as the face of the new promotional campaign.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Apr 2, 2026

Proto Corporation (Headquarters: Naka-ku, Nagoya; President: Toru Shiraki; hereinafter "the Company") has renewed its car buying platform, "Goo-net Kaitori," and launched a "Pre-Assessment" service on April 1, 2026.

Goo-net Kaitori is a platform that leverages the network of used car dealers listed on "Goo-net," one of Japan's largest used car information sites, aiming to create sales opportunities for users looking to sell their vehicles to purchase new ones. In addition to the existing "Individual Assessment" feature, the Company has developed services that provide peace of mind for users, including a "Pre-Assessment" feature that allows negotiations with only up to three automotive dealers selected through the Company's proprietary evaluation system—honed through the operation of "Goo-net"—and a free escrow service to mitigate the risk of non-payment.

Furthermore, as part of the promotion, a new commercial featuring actress Karen Otomo will be rolled out, focusing on TV, radio, web, and transit advertising.

Moving forward, the Company aims to contribute to the development of the used car industry by utilizing the data and technology built through the operation of "Goo-net" to help realize a richer "mobility life" for users.

◆ Goo-net Kaitori ・URL: https://www.goo-net.com/satei/

◆ Goo-net Kaitori New CM ・CM Video URL: https://youtu.be/1FoXgI5o1w0

◆ Karen Otomo Profile Born October 9, 1999. From Gunma Prefecture. Made her terrestrial drama debut in 2012 in "Akumu-chan" (Nippon TV). In addition to starring in the drama "Tadashii Koi no Hajimekata" (TV Asahi), she has appeared in numerous notable works, including the film "Kyojo: Reunion/Requiem" and the dramas "Mirai no Musuko" (TBS) and "Musume no Inochi o Ubatta Yatsu o Korosu no wa Tsumi desu ka?" (Kantele/Fuji TV). She will star in the drama "Azatokawaii Watashi ga Yūshō" (MX), airing from April 2, 2026. Known as an avid reader, she released her first short story collection, "Hanakoi Novel.," in 2025.

◆ Proto Corporation Company Overview Company Name: Proto Corporation Representative: Toru Shiraki, President and Representative Director Headquarters: Proto Aoi Bldg., 1-23-14 Aoi, Naka-ku, Nagoya, Aichi Founded: October 1977 Established: June 1979 Business Description: Two business segments (Economic Business, Social Business) across eight business domains (Mobility, Reuse, Human Resources, Real Estate, Sports, Agriculture/Aquaculture, Regional Revitalization, Education) URL: https://www.proto-g.co.jp/

FACT BOX

Source: PR TIMES
Category: product_launch

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Apr 2, 2026 12:30 AM — Distributor PR TIMES
Collected　Apr 1, 2026 4:47 PM
AI structured & analyzed　Jun 2, 2026 1:02 PM
Desk-reviewed & published　Apr 2, 2026 12:30 AM

FAQ

When did Proto Corporation launch the Pre-Assessment service for Goo-net Kaitori, and what is its purpose?

The Pre-Assessment service was launched on April 1, 2026, to allow users to negotiate with up to three selected automotive dealers and provide a free escrow service.

Which actress is featured in the new commercial for Goo-net Kaitori, and what are two media channels where the advertisement will appear?

Actress Karen Otomo appears in the new commercial, which will be shown on television and radio, as well as web and transit advertising.

What is the name of the platform operated by Proto Corporation that connects used car dealers, and how does Goo-net Kaitori utilize this network?

The platform is called Goo-net, one of Japan's largest used‑car information sites, and Goo-net Kaitori leverages its dealer network to create sales opportunities for users selling vehicles to buy new ones.

Who is the president of Proto Corporation, where is its headquarters located, and what strategic goal does the company state for the future of used‑car mobility?

President Toru Shiraki leads Proto Corporation, headquartered in Naka‑ku, Nagoya, and the company aims to develop the used‑car industry by using Goo-net data and technology to create richer mobility lives for users.

How many automotive dealers can a user negotiate with through the Pre-Assessment feature, and what risk‑mitigation service does Goo-net Kaitori provide at no cost?

Users can negotiate with up to three automotive dealers selected by the proprietary evaluation system, and Goo-net Kaitori offers a free escrow service to mitigate the risk of non‑payment.

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Washin AI News Desk“Goo-net Kaitori Renewed with New Features!”AI News by Washin Village（和心村）, Apr 2, 2026. https://aeo.washinmura.jp/ai/proto-g-co-jp/en/news/2026-04-20-goo-net-kaitori-renewed-with-new-feature

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