[Real Estate Company Selection Awareness Survey] Over 80% of Investors Want to Know Agent's Competence 'In Advance'! Delving into the Harsh Realities of Experienced Investors

Propally Inc. (https://propally.co.jp/), a company that develops and operates a real estate investment platform (Headquarters: Minato-ku, Tokyo; Representative: Iori Saito), conducted a survey targeting real estate investors aged 20-59 nationwide to understand the current situation and challenges in choosing a consultation partner for real estate investment. This survey revealed the current situation where many investors have some 'regret' in choosing their first company or agent, and provided hints for creating the environment that will be needed in the future.

Survey Summary The outline of the survey results is as follows:

1. 58.3% of respondents 'regret' their choice of company/agent for their first real estate investment.

2. The most common reason for regret was 'deciding solely based on company name recognition or size' at 22.3%, but multiple factors were closely ranked.

3. 51.3% of respondents prioritize 'individual agent's achievements and abilities' when choosing a partner, surpassing 'company size and name recognition'.

4. 80.4% of investors want to know 'the agent's achievements and abilities' in advance before consulting.

Survey Implementation Overview Survey organization: In-house survey Survey method: Internet survey (iBridge Inc. 'Freeasy') Target area: Nationwide in Japan Target audience: Real estate investors aged 20-59 (those operating residential properties) Survey period: April 27, 2026 Valid responses: 300 people

*Investment property types include: sectional condominiums, entire apartment buildings, entire condominium buildings, and detached houses. *Preliminary surveys were allocated according to population composition ratio. In this main survey, allocation was performed based on the appearance rate of applicable conditions in the preliminary survey. *Percentages in this release's survey results and graphs are rounded values, so the total may not be 100%.

Main Survey Results 1. 58.3% of respondents 'regret' their choice of company/agent for their first real estate investment. In real estate investment, choosing the first real estate company and agent is an important step. How do people who have already started investing feel about their own choices at that time? We surveyed current real estate investors about whether they regretted their partner choice when they first purchased a property.

Looking at the results, 58.3% regretted their choice, combining 'strongly regret' (25.3%) and 'somewhat regret' (33.0%). On the other hand, 38.0% did not regret their choice, combining 'not much regret' (24.7%) and 'no regret at all' (13.3%).

It became clear that more than half of current real estate investors have some kind of regret regarding their initial partner choice. This suggests the difficulty of identifying the right company and agent for real estate investment, which involves high-value transactions.

2. The most common reason for regret was 'deciding solely based on company name recognition or size' at 22.3%, but multiple factors were closely ranked. So, where do investors feel they made a mistake in their past judgments? Next, we look at the results of a question asked to those who regretted their initial choice of company or agent, asking about the point they regretted the most.

Looking at the responses, the most common reason for regret was 'deciding solely based on company name recognition or size' (22.3%). When purchasing an investment property for the first time, it is common for people to prioritize a clear sense of security and brand, which ultimately leads to regret.

Meanwhile, reasons such as 'insufficient prior comparison' (20.6%) and 'failure to discern the agent's integrity' (20.6%) followed closely. It can be said that the key to choosing a partner without regret is not to judge solely by company size or brand, but to thoroughly compare and examine, and to accurately assess the individual agent's competence and integrity.

3. 51.3% of respondents prioritize 'individual agent's achievements and abilities' when choosing a partner, surpassing 'company size and name recognition'. What specific criteria do people who are actually investing have for choosing a partner without regret? Next, we present the results of a question asked to current real estate investors about whether they prioritize the company or the individual when choosing a partner.

Looking at the graph, 51.3% prioritize the individual agent's achievements and abilities, combining 'strongly prioritize individual agent's achievements and abilities' (20.3%) and 'somewhat prioritize' (31.0%). On the other hand, 44.6% prioritize company size and name recognition, combining 'strongly prioritize company size and name recognition' (14.3%) and 'somewhat prioritize' (30.3%).

While company size and brand are generally considered to provide a sense of security, among those who have actually experienced real estate investment, there is a stronger emphasis on the individual agent's achievements and abilities.