[Survey on Personal Assets of Adult Men] Approximately 30% of Theory-Oriented Seniors Report Over 10 Million Yen in Assets! Analyzing the Relationship Between Personality Traits and Asset Building
Propally Inc., which develops and operates a real estate investment platform, conducted a survey of 2,430 adult men nationwide to clarify how individual personality traits affect long-term asset building. The survey revealed that different trends in personal asset distribution and the rate of reaching 10 million yen appear depending on age and personality traits.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 19:00
- 🔍 Collected: April 30, 2026 at 10:31
- 🤖 AI Analyzed: April 30, 2026 at 11:50 (1h 18m after Collected)
Propally Inc. (https://propally.co.jp/), headquartered in Minato-ku, Tokyo, and represented by Iori Saito, which develops and operates a real estate investment platform, conducted a survey of 2,430 adult men nationwide to clarify how individual personality traits affect long-term asset building. This survey revealed that different trends in personal asset distribution and the rate of reaching 10 million yen appear depending on age and personality traits.
Survey Summary
The outline of the survey results is as follows:
1. 19.2% of adult men reported having "assets of 10 million yen or more."
2. The rate of reaching 10 million yen or more in assets is superior for "theory-oriented" individuals, while "intuition-oriented" individuals tend to have more assets exceeding 50 million yen.
3. While "intuition-oriented" individuals are more prevalent in their 20s, 30.7% of "theory-oriented" individuals aged 60 and over have reached 10 million yen in assets.
Survey Implementation Overview
Survey organization: In-house survey
Survey method: Internet survey (Knowns Consumer Research)
Target area: Nationwide in Japan
Target audience: Men aged 20 and over
Survey period: April 1, 2025 - March 31, 2026
Valid responses: 2,429 people
* The framework of the value model "Societas" provided by Synergy Marketing Inc. is used to classify respondents' values and characteristics.
* In the analysis of this survey, 440 people correspond to the "intuition-oriented" type, and 387 people correspond to the "theory-oriented" type.
* In this survey, values weighted back according to the population composition ratio are rounded and used.
Main Survey Results
1. 19.2% of adult men reported having "assets of 10 million yen or more."
First, let's look at the asset situation of adult men as a whole, who were the target of this survey. The following graph shows the results of a question about personal asset amounts for men aged 20 and over.
The most common personal asset amount was "less than 1 million yen" at 29.8%. This was followed by "1 million to 3 million yen" at 21.8%, and "3 million to 5 million yen" and "5 million to 10 million yen" both at 14.6%. On the other hand, the total for "10 million yen or more," which combines "10 million to 30 million yen (12.7%)," "30 million to 50 million yen (3.4%)," and "50 million yen or more (3.1%)," was 19.2%.
Approximately one in three people overall had "less than 1 million yen," suggesting that many are in the process of building assets. However, on the other hand, approximately one in five people hold assets of 10 million yen or more, indicating that a certain scale of people has built a foundation for asset building.
[Reference Data] Trends in Personal Asset Composition Ratio by Age Group
How do personal asset amounts change as one progresses in their career? We will introduce the results of aggregating the composition ratio of personal assets in each age group.
The proportion of individuals with "less than 1 million yen" in personal assets continues to remain constant even as age groups increase, accounting for 24.5% even for those aged 60 and over. On the other hand, the proportion of individuals holding "10 million yen or more" also reaches 23.6% for those aged 60 and over, showing a trend of increasing with age.
2. The rate of reaching 10 million yen or more in assets is superior for "theory-oriented" individuals, while "intuition-oriented" individuals tend to have more assets exceeding 50 million yen.
How do individual personality traits relate to this asset building? Next, we extracted individuals corresponding to the "intuition-oriented" type, who act first rather than thinking, and the "theory-oriented" type, who carefully consider things, and compared the composition ratio of their personal assets. The definitions of each type are as follows:
・Intuition-oriented: A type that acts on a whim, following curiosity rather than thinking first. Often makes mistakes, but has rich experience.
・Theory-oriented: A type that carefully considers things in any situation and proceeds cautiously to avoid mistakes.
Comparing asset situations by personality trait, the rate of reaching 10 million yen or more in assets was higher for "theory-oriented" individuals (22.2%) than for "intuition-oriented" individuals (15.8%). On the other hand, looking at the group with personal assets of 50 million yen or more, "intuition-oriented" individuals accounted for 4.8%, surpassing "theory-oriented" individuals at 2.4%.
While cautious "theory-oriented" individuals tend to steadily accumulate assets, action-oriented "intuition-oriented" individuals show more variability in asset amounts, but many also build large assets. It seems that differences in behavioral style due to personality are reflected in asset distribution.
3. While "intuition-oriented" individuals are more prevalent in their 20s, 30.7% of "theory-oriented" individuals aged 60 and over have reached 10 million yen in assets.
We have seen differences in asset distribution due to personality traits, but how does this trend change with age? Finally, age
Survey Summary
The outline of the survey results is as follows:
1. 19.2% of adult men reported having "assets of 10 million yen or more."
2. The rate of reaching 10 million yen or more in assets is superior for "theory-oriented" individuals, while "intuition-oriented" individuals tend to have more assets exceeding 50 million yen.
3. While "intuition-oriented" individuals are more prevalent in their 20s, 30.7% of "theory-oriented" individuals aged 60 and over have reached 10 million yen in assets.
Survey Implementation Overview
Survey organization: In-house survey
Survey method: Internet survey (Knowns Consumer Research)
Target area: Nationwide in Japan
Target audience: Men aged 20 and over
Survey period: April 1, 2025 - March 31, 2026
Valid responses: 2,429 people
* The framework of the value model "Societas" provided by Synergy Marketing Inc. is used to classify respondents' values and characteristics.
* In the analysis of this survey, 440 people correspond to the "intuition-oriented" type, and 387 people correspond to the "theory-oriented" type.
* In this survey, values weighted back according to the population composition ratio are rounded and used.
Main Survey Results
1. 19.2% of adult men reported having "assets of 10 million yen or more."
First, let's look at the asset situation of adult men as a whole, who were the target of this survey. The following graph shows the results of a question about personal asset amounts for men aged 20 and over.
The most common personal asset amount was "less than 1 million yen" at 29.8%. This was followed by "1 million to 3 million yen" at 21.8%, and "3 million to 5 million yen" and "5 million to 10 million yen" both at 14.6%. On the other hand, the total for "10 million yen or more," which combines "10 million to 30 million yen (12.7%)," "30 million to 50 million yen (3.4%)," and "50 million yen or more (3.1%)," was 19.2%.
Approximately one in three people overall had "less than 1 million yen," suggesting that many are in the process of building assets. However, on the other hand, approximately one in five people hold assets of 10 million yen or more, indicating that a certain scale of people has built a foundation for asset building.
[Reference Data] Trends in Personal Asset Composition Ratio by Age Group
How do personal asset amounts change as one progresses in their career? We will introduce the results of aggregating the composition ratio of personal assets in each age group.
The proportion of individuals with "less than 1 million yen" in personal assets continues to remain constant even as age groups increase, accounting for 24.5% even for those aged 60 and over. On the other hand, the proportion of individuals holding "10 million yen or more" also reaches 23.6% for those aged 60 and over, showing a trend of increasing with age.
2. The rate of reaching 10 million yen or more in assets is superior for "theory-oriented" individuals, while "intuition-oriented" individuals tend to have more assets exceeding 50 million yen.
How do individual personality traits relate to this asset building? Next, we extracted individuals corresponding to the "intuition-oriented" type, who act first rather than thinking, and the "theory-oriented" type, who carefully consider things, and compared the composition ratio of their personal assets. The definitions of each type are as follows:
・Intuition-oriented: A type that acts on a whim, following curiosity rather than thinking first. Often makes mistakes, but has rich experience.
・Theory-oriented: A type that carefully considers things in any situation and proceeds cautiously to avoid mistakes.
Comparing asset situations by personality trait, the rate of reaching 10 million yen or more in assets was higher for "theory-oriented" individuals (22.2%) than for "intuition-oriented" individuals (15.8%). On the other hand, looking at the group with personal assets of 50 million yen or more, "intuition-oriented" individuals accounted for 4.8%, surpassing "theory-oriented" individuals at 2.4%.
While cautious "theory-oriented" individuals tend to steadily accumulate assets, action-oriented "intuition-oriented" individuals show more variability in asset amounts, but many also build large assets. It seems that differences in behavioral style due to personality are reflected in asset distribution.
3. While "intuition-oriented" individuals are more prevalent in their 20s, 30.7% of "theory-oriented" individuals aged 60 and over have reached 10 million yen in assets.
We have seen differences in asset distribution due to personality traits, but how does this trend change with age? Finally, age