Condominium Survey: Approximately 70% associate 'BRANZ' with 'Trust'. What are the uniquely appealing brands revealed by data?
According to a survey on condominium brand images conducted by Propally Inc., 'BRANZ' and 'BAUS' scored high for "trust and credibility," 'LIVIO' for "uniqueness," and 'ALPHASTATES' for "cost-effectiveness." The survey revealed the distinct strengths of each brand.
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- 📰 Published: April 28, 2026 at 19:00
- 🔍 Collected: April 28, 2026 at 10:31
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Propally Inc. (https://propally.co.jp/), headquartered in Minato-ku, Tokyo, and led by Representative Ikuori Saito, which develops and operates a real estate investment platform, conducted a survey targeting company employees aged 20-59 nationwide to understand the images consumers have of condominium brands. This survey revealed that the top-ranked brands differed across indicators, with each brand demonstrating a unique presence in its respective area.
Survey Summary
The outline of the survey results is as follows:
1. 'Lions Mansion' stands out with a recognition rate of 58.3%.
2. For the image of "trust and credibility," 'BRANZ' (68.0%) and 'BAUS' (67.5%) are closely tied at the top two.
3. 'LIVIO' leads with 63.9% for the image of "uniqueness," followed by 'Premist' at 61.1%.
4. 'ALPHASTATES' has the highest percentage at 60.8% for the image of "cost-effectiveness."
*For details on the survey content, please refer to the "Survey Implementation Overview" described later.
Main Survey Results
1. 'Lions Mansion' stands out with a recognition rate of 58.3%.
Condominiums are one of the biggest purchases in life, and an important choice when considering the quality of future living and asset formation. First, let's look at the recognition rate of each brand targeted in this survey, indicating how widely known they are.
Looking at specific figures, 'Lions Mansion' had the highest recognition rate at 58.3%. This was followed by 'Grand Maison' at 39.6%, 'Proud' at 33.7%, 'Clio' at 31.7%, and 'Crevia' at 31.1%.
'Lions Mansion,' which secured the top spot with over half of the recognition, significantly surpassed other brands. This indicates that it is widely known as a classic brand that has been supplied nationwide for many years.
* 'Lions Mansion' was rebranded to 'THE LIONS' in April 2023. In this survey, questions were asked using the long-familiar name 'Lions Mansion.'
2. For the image of "trust and credibility," 'BRANZ' (68.0%) and 'BAUS' (67.5%) are closely tied at the top two.
Next, let's look at the results of questions asked to those who recognize each brand about what kind of image they have. Each indicator below shows the percentage of people who responded that the respective image "applies" to each brand.
First, the results for the image of "trust and credibility," which forms the foundation of home selection.
For the image of "trust and credibility," 'BRANZ' was the highest at 68.0%, followed by 'BAUS' at 67.5%. Also, 'The Parkhouse' was 61.7%, 'Brillia' was 58.9%, and 'Surpass' was 58.4%.
Top-ranked 'BRANZ' and second-ranked 'BAUS' were closely tied with a difference of 0.5 points, both securing a high percentage of nearly 70%. Purchasing a condominium requires a significant decision, and it can be inferred that these brands, in particular, are strongly perceived as "trustworthy."
3. 'LIVIO' leads with 63.9% for the image of "uniqueness," followed by 'Premist' at 61.1%.
Next, the results for the image of "uniqueness," which expresses unique individuality and presence like no other.
For the image of "uniqueness," 'LIVIO' was the highest at 63.9%, followed by 'Premist' at 61.1%, and 'BRANZ' at 60.8%. Also, 'Crest Form' was 56.7%, and 'ALPHASTATES' was 55.7%.
'LIVIO' as the top, along with 'Premist' and 'BRANZ,' exceeded 60%. In recent home selection, importance is often placed on one's own lifestyle, and it seems that the unique concepts proposed by these brands are well-recognized by many people.
4. 'ALPHASTATES' has the highest percentage at 60.8% for the image of "cost-effectiveness."
Finally, let's look at the image of "cost-effectiveness," which indicates satisfaction with price and economic benefits.
For the image of "cost-effectiveness," 'ALPHASTATES' achieved the highest result at 60.8%. This was followed by 'LIVIO' at 59.8%, 'Crest Form' at 57.6%, 'Premist' at 55.7%, and 'BAUS' at 54.0%.
'ALPHASTATES,' which took the top spot, is a brand widely developed primarily in regional cities. It focuses on building condominiums rooted in each region.
Survey Summary
The outline of the survey results is as follows:
1. 'Lions Mansion' stands out with a recognition rate of 58.3%.
2. For the image of "trust and credibility," 'BRANZ' (68.0%) and 'BAUS' (67.5%) are closely tied at the top two.
3. 'LIVIO' leads with 63.9% for the image of "uniqueness," followed by 'Premist' at 61.1%.
4. 'ALPHASTATES' has the highest percentage at 60.8% for the image of "cost-effectiveness."
*For details on the survey content, please refer to the "Survey Implementation Overview" described later.
Main Survey Results
1. 'Lions Mansion' stands out with a recognition rate of 58.3%.
Condominiums are one of the biggest purchases in life, and an important choice when considering the quality of future living and asset formation. First, let's look at the recognition rate of each brand targeted in this survey, indicating how widely known they are.
Looking at specific figures, 'Lions Mansion' had the highest recognition rate at 58.3%. This was followed by 'Grand Maison' at 39.6%, 'Proud' at 33.7%, 'Clio' at 31.7%, and 'Crevia' at 31.1%.
'Lions Mansion,' which secured the top spot with over half of the recognition, significantly surpassed other brands. This indicates that it is widely known as a classic brand that has been supplied nationwide for many years.
* 'Lions Mansion' was rebranded to 'THE LIONS' in April 2023. In this survey, questions were asked using the long-familiar name 'Lions Mansion.'
2. For the image of "trust and credibility," 'BRANZ' (68.0%) and 'BAUS' (67.5%) are closely tied at the top two.
Next, let's look at the results of questions asked to those who recognize each brand about what kind of image they have. Each indicator below shows the percentage of people who responded that the respective image "applies" to each brand.
First, the results for the image of "trust and credibility," which forms the foundation of home selection.
For the image of "trust and credibility," 'BRANZ' was the highest at 68.0%, followed by 'BAUS' at 67.5%. Also, 'The Parkhouse' was 61.7%, 'Brillia' was 58.9%, and 'Surpass' was 58.4%.
Top-ranked 'BRANZ' and second-ranked 'BAUS' were closely tied with a difference of 0.5 points, both securing a high percentage of nearly 70%. Purchasing a condominium requires a significant decision, and it can be inferred that these brands, in particular, are strongly perceived as "trustworthy."
3. 'LIVIO' leads with 63.9% for the image of "uniqueness," followed by 'Premist' at 61.1%.
Next, the results for the image of "uniqueness," which expresses unique individuality and presence like no other.
For the image of "uniqueness," 'LIVIO' was the highest at 63.9%, followed by 'Premist' at 61.1%, and 'BRANZ' at 60.8%. Also, 'Crest Form' was 56.7%, and 'ALPHASTATES' was 55.7%.
'LIVIO' as the top, along with 'Premist' and 'BRANZ,' exceeded 60%. In recent home selection, importance is often placed on one's own lifestyle, and it seems that the unique concepts proposed by these brands are well-recognized by many people.
4. 'ALPHASTATES' has the highest percentage at 60.8% for the image of "cost-effectiveness."
Finally, let's look at the image of "cost-effectiveness," which indicates satisfaction with price and economic benefits.
For the image of "cost-effectiveness," 'ALPHASTATES' achieved the highest result at 60.8%. This was followed by 'LIVIO' at 59.8%, 'Crest Form' at 57.6%, 'Premist' at 55.7%, and 'BAUS' at 54.0%.
'ALPHASTATES,' which took the top spot, is a brand widely developed primarily in regional cities. It focuses on building condominiums rooted in each region.