Introducing 'Scent STICK', a Next-Generation 'Non-Liquid Fragrance Stick' from 100% Natural Essential Oil 'White Tea & Thyme Natural'.

Promo Tool Co., Ltd. (Head Office: Bunkyo-ku, Tokyo; Fragrance Technology Research Institute: Saitama City, Saitama Prefecture; President & CEO: Kensuke Ogata, hereinafter "our company"), a scent technology company that scientifically designs all kinds of fragrances, has launched sales of the "Non-Liquid Fragrance Stick 'Scent STICK'" from the "White Tea & Thyme Natural" series, which is perfumed with 100% natural essential oils.

This product was developed through the fusion of the delicate perfumery of Takeshi Watanabe (Deputy Director of Promo Tool Fragrance Technology Research Institute, Senior Perfumer), the top young perfumer in Japan who has handled fragrances for numerous hotels and luxury brands, and the product design capabilities of Hiroshi Yokoyama, former GM of Kose's Product Development Department and current Director of Promo Tool Fragrance Technology Research Institute. It is a product that fills spaces with high-quality fragrance without the use of fire or electricity, and without liquids, allowing you to easily enjoy fragrance anywhere.

The new space fragrance "Non-Liquid Fragrance Stick 'Scent STICK'" that spreads a pleasant scent just by placing it, without using liquids.

In recent years, the space fragrance market has pointed out challenges unique to liquid diffusers, such as liquid leakage, the hassle of refilling, and damage to furniture in case of tipping.

Our company proposes "Non-Liquid Fragrance Sticks" as a new category to solve these problems. We are expanding the technology, which has been adopted in many spaces such as hotels, spas, and showrooms, to general households as a new space fragrance that spreads a pleasant scent just by placing it, without using liquids.

This product is sold at our original shop "L’esprit" (Bunkyo-ku, Tokyo) and our online store.

Our original shop "L’esprit": https://lesprit.shop/

Online Store (https://essenceon.jp/store/)

A high-quality fragrance experience to "organize one's life".

In recent years, as awareness of cherishing time spent at home and daily self-care has increased, fragrance is attracting attention not only for coloring spaces but also for organizing the quality of life.

Scent STICK is a fragrance stick that meets such needs and is easy to use daily. Simply place the sticks in a glass or ceramic container, and the fragrance will gently spread. The strength of the fragrance can be adjusted by the number of sticks used, allowing you to enjoy it according to the size of the space and your preferences.

Scent STICK, which does not use fire or electricity, can be used with peace of mind.

Since it does not use fire, electricity, or liquids, it can be easily incorporated anywhere. There is no need to worry about liquid leakage or refilling, making it safe for households with small children or pets. It is also an item with a high degree of design.

It has also been used in many facilities, including hotels and spas.

Our company positions such products as "Non-Liquid Fragrance Sticks" and proposes them as a new space fragrance culture.

Japan's No. 1 Perfumer and Former Major Manufacturer GM Team Up

"White Tea & Thyme Natural" is a high-quality, calming scent that begins with a refreshing citrus aroma, transitions to delicate floral notes of rose and jasmine, and finally unfolds with the gentle warmth of guaiac wood. It is our company's signature scent, adopted in diverse spaces such as hotels, showrooms, offices, and luxury spas. In response to the recent rise in health and quality consciousness, Japan's top perfumer, Takeshi Watanabe, has newly reconstructed it with 100% natural essential oils as "White Tea & Thyme Natural."

This scent naturally blends into the space without being overly assertive, accompanying various daily scenes such as relaxing at home, entertaining guests, or around your desk while working.

Product Overview

Product Category: Non-Liquid Fragrance Stick

Product Name: Scent STICK White Tea & Thyme (Natural)

Contents: 5 sticks

Price: 2,200 yen (tax included) *Gift set with stand: 4,290 yen (tax included)

Product Size: Stick H25.5cm, Bag W6cm x H29.8cm

Product Page: https://essenceon.jp/store/products/detail/160

https://essenceon.jp/store/products/detail/174

https://essenceon.jp/store/products/detail/175

Sales Locations:

Our Official Online Store "Essence for Life": hhttps://essenceon.jp/store/

Our Original Shop "L’esprit": https://lesprit.shop/

Proven Quality Fusing Expertise in Perfumery and Product Design

Our company has been involved in a wide range of fragrance creation, including space design, aroma products, and fragrance development. This product was developed by combining a fragrance composed of 100% natural essential oils as a base, with delicate fragrance design by Takeshi Watanabe and product design pursuing quality and stability by Hiroshi Yokoyama, incorporating technology for fragrance longevity.

Our company will continue to promote diverse product development to further spread the initiative of nurturing fragrance as a culture in Japan. To deliver the universal appeal of 100% natural essential oil fragrances to more people, we will create fragrance experiences that combine quality and safety, utilizing our unique system that integrates perfumery, research, and product design.

Furthermore, based on the technology and sensibility cultivated as fragrance professionals, we will continue to propose products that enrich Japan's fragrance culture while accompanying daily life.

Our company positions "Non-Liquid Fragrance Sticks" as a new option for future space fragrance. Through our unique scent technology that fuses perfumery, product design, safety, and design, we will provide new fragrance experiences for all spaces, from hotels and commercial facilities to offices and residences.

Profile of Takeshi Watanabe, Chief Creative Director, Deputy Director of Promo Tool Fragrance Research Institute, Senior Perfumer

Graduated from perfumery school and joined our company.

Since joining, he has led numerous original aroma creation projects for JAL First Class Lounge, Mampei Hotel, JR Tower Hotel Nikko Sapporo, and major luxury cosmetic brands, earning high praise in the industry at the age of just 30. He is considered the No. 1 young perfumer in Japan.

Profile of Hiroshi Yokoyama, Chief Product Designer, Director of Promo Tool Fragrance Technology Research Institute

Graduated from Tohoku University, Faculty of Science, Department of Chemistry. Former GM of Product Development Department at Kose Corporation.

He conducted research on essential oils at Tohoku University and was consistently involved in research and development and product development of cosmetics, including makeup, at Kose Corporation. At our company, he leads the product development team, conducts basic research on the properties and functionality of essential oils and develops fragrance goods, focusing on product development that will support the company's future.

Product Lineup: 100% Natural Fragrance for All Daily Scenes

"White Tea & Thyme Natural" offers a diverse product lineup, including fragrance cartridges for corporate spaces, as well as items for general consumers sold on e-commerce sites and in stores.

"White Tea & Thyme (Natural)" Product Lineup

We offer Eau de Parfum (perfume) that allows you to wear the sophisticated scent of "100% Natural Essential Oils," aroma oils as a standard for space fragrance, reed diffusers that gently spread fragrance, and hand cream, bath bombs, and bath salts as daily care items. Furthermore, we offer non-liquid fragrance sticks (Scent STICK) convenient for carrying, applying professional techniques, and fragrance cards (aroma cards) for easily trying out scents. The lineup also includes aroma disinfectant sprays that respond to increased hygiene awareness, and aroma sachets and aroma sprays that are perfect for gifts.

Future Outlook

Promo Tool aims to popularize the new category of "Non-Liquid Fragrance Sticks" in the Japanese market. We propose a new space fragrance culture that scents spaces simply by placing them without using liquids, and we will develop it widely from business applications such as hotels and offices to general households. Promo Tool aims to establish a new category in the fragrance market by increasing recognition of "Non-Liquid Fragrance Sticks" as a new standard for space fragrance.

About Promo Tool Co., Ltd.

Promo Tool Co., Ltd. is a leading scent technology company in Japan that provides fragrance technology (scent technology) centered on fragrance development, perfumery, and fragrance analysis. We continue to be chosen by top-tier clients with extremely high standards for quality and safety, such as JAL, Asuka III, Mampei Hotel, Saitama City, Kose, and Shiseido. We respond to all needs related to scents and odors with the power of science and sensibility, and continue to challenge ourselves to create new value in fragrances.

Company Profile

Promo Tool Co., Ltd.

Head Office: Viewne Komagome 5F, 6-5-3 Honkomagome, Bunkyo-ku, Tokyo

Fragrance Technology Research Institute: Oi Building 2F, 3-161 Miyahara-cho, Kita-ku, Saitama City, Saitama Prefecture

Representative: President & CEO Kensuke Ogata

Business Activities: Manufacturing and sales of fragrances and aroma diffusers

(1) Scent Branding (Original Aroma)

(2) Scent Space Design (High-Quality Domestic Commercial Aroma Diffusers)

(3) OEM (Fragrance Development and Manufacturing/Sales of Perfumes and Cosmetics / Fragrance Goods)

(4) Fragrance Samples (Aroma Testers)

(5) Scent Promotion (Scent DM, etc.)

(6) Scent Entertainment Production

Official Website: https://www.promotool.jp/

Official Online Store: https://essenceon.jp/store/

Perfume Experience Studio (Original Shop) "L’esprit": https://lesprit.shop/

Instagram: https://www.instagram.com/lesprit_rikugien/

Contact Information

Promo Tool Co., Ltd.

Contact: Public Relations Representative, Izawa

TEL: 03-5940-6637

FAX: 03-5940-6685

Inquiries: https://www.promotool.jp/contact/