Promotool Achieves 200% Year-on-Year Increase in Original Aroma Customization Projects in May 2026

Promotool Co., Ltd. (Head Office: Bunkyo-ku, Tokyo; Scent Technology Research Institute: Saitama City, Saitama Prefecture; President & CEO: Kensuke Ogata, hereinafter referred to as "our company"), a scent technology company that scientifically analyzes and designs all kinds of fragrances, is pleased to announce that its original aroma customization projects in May 2026 achieved a 200% increase compared to the same month last year. Amidst the accelerating use of scents to enhance corporate brand experience value, our integrated system for scent design, development, and commercialization has been highly evaluated, leading to a significant increase in requests.

Promotool achieved a 200% year-on-year increase in original aroma customization projects in May 2026. We support the enhancement of corporate brand experience value through an integrated process from scent design to commercialization.

Increasing Number of Companies Utilizing Scent as "Brand Identity"

In recent years, there has been a growing demand not just for scent creation, but for "creating a unique scent for our company and deploying it across spaces, products, and the overall customer experience."

Our company leverages the analytical and product development capabilities of our Scent Technology Research Institute, along with our team of perfumers led by the renowned Japanese perfumer Takeshi Watanabe, to design corporate brand value as scent. Furthermore, we support product development beyond aroma oils to include perfumes, hand creams, hand soaps, aroma sprays, aroma cards, sachets, and diffusers, leading to an increasing number of companies seeking to consult Promotool first for their original aroma needs.

From spatial fragrances that enhance branding to easily distributable novelties and full-scale product development. With our abundant product variations and flexible development capabilities, we realize our clients' "desire to give shape" into ideal scented goods.

Against this backdrop, original aroma customization projects in May 2026 recorded a significant growth of 200% compared to the same month last year.

Original Aroma Development Achievements and Implementation List

Integrated Support from Scent Design to Commercialization

Our company is one of the few scent technology companies in Japan capable of providing an integrated service from scent design and development to OEM manufacturing of scented goods. Our system, where dedicated perfumers meticulously design scents while carefully listening to the client's brand background and objectives, is highly regarded.

Scent development involves numerous processes, including perfumery, prototyping, fragrance safety management, manufacturing, quality control, and delivery. As we can complete all these processes in-house, we achieve both accurate reproduction of the brand's worldview and speed from prototyping to mass production. Our ability to flexibly handle orders from small to large lots is another reason for our support across diverse industries.

Moreover, our expertise, backed by over 4,000 scent creation projects, and our quality control compliant with international fragrance safety standards IFRA/RIFM, ensure the thorough creation of safe and secure scents. Our integrated system, offering everything from spatial fragrance to the manufacturing of scented goods, provides the foundation for meeting the corporate need to "create original scents and develop them as products."

Strengthening Support to Make Scents a "Corporate Asset"

Scents, like logos, designs, and brand colors, are important brand assets that convey a company's worldview.

We will further strengthen our support system, from perfumery to commercialization, enabling companies to utilize scents as assets for branding and marketing. By combining the analytical capabilities and perfumery techniques of our Scent Technology Research Institute with the manufacturing power of our own factory, we provide integrated support from original aroma development to spatial design. We aim to continue being recognized as "the go-to for original aromas" by offering comprehensive solutions that express a company's worldview through scent and extend it to spaces, products, and experiences.

About Promotool's "Scent Branding" Service

Promotool's "Scent Branding" service is a branding method that leverages the strong connection between olfaction, memory, and emotion to intuitively convey the value of brands and products through scent. By adding the sense of smell to traditional promotions that tend to focus on sight and hearing, we create memorable customer experiences, enhancing brand recognition and favorability. Based on our experience with over 4,000 clients, perfumer Takeshi Watanabe, recognized as one of Japan's top perfumers, collaborates with Kunio Shiga, a branding consultant who handled global automobile manufacturers at a major advertising agency. By deeply understanding the client's objectives and brand worldview, they design and deploy scents, achieving unique differentiation through scent and delivering memorable brand experiences that cannot be replicated by competitors.

In recent years, we have seen an increase in consultations from a wide range of industries, including hotels, commercial facilities, local governments, and cosmetic manufacturers. The number of companies considering creating their own unique scent is growing, and inquiries to our company are expanding year by year. Companies considering creating their own unique scent are welcome to contact us.

For Promotool's "Scent Branding" service, please click here:

https://www.promotool.jp/aroma_business/branding/

For inquiries, please click here:

About Promotool Co., Ltd.

Promotool Co., Ltd. is a leading scent technology company in Japan, providing scent technology centered on fragrance development, perfumery, and scent analysis. We continue to be chosen by top-tier clients with extremely high standards for quality and safety, such as JAL, Asuka III, Mampei Hotel, Saitama City, KOSÉ, and Shiseido. We respond to all needs related to scent and odor with the power of science and sensibility, and continue to challenge ourselves to create new value in the world of scent.

Company Profile

Promotool Co., Ltd.

Head Office: Bunkyo-ku, Tokyo, 6-5-3 Honkomagome, Viewne Honkomagome 5F

Scent Technology Research Institute: Saitama City, Saitama Prefecture, Kita-ku, Miyahara-cho 3-161, Oi Building 2F

Representative: President & CEO Kensuke Ogata

Business Activities: Manufacturing and sales of fragrances and aroma diffusers

(1) Scent Branding (Original Aroma)

(2) Scented Space Design (High-grade commercial aroma diffusers)

(3) OEM (Fragrance development and manufacturing/sales of perfumes, cosmetics / scented goods)

(4) Scent Samples (Aroma Testers)

(5) Scent Promotion (Scented DM, etc.)

(6) Scent Entertainment Production

Official Homepage: https://www.promotool.jp/

Official Online Store: https://essenceon.jp/store/

Perfume Experience Studio "L’esprit": https://lesprit.shop/

Contact Information

Promotool Co., Ltd.

Contact Person: Public Relations Representative, Izawa

TEL: 03-5940-6637

FAX: 03-5940-6685

Inquiries: https://www.promotool.jp/contact/