Promotool's High-End Scent Space Business Grows 140% Year-on-Year

Promotool Corporation (Headquarters: Bunkyo-ku, Tokyo; President and CEO: Kensuke Ogata; hereinafter "the Company"), a scent technology company that scientifically engineers and designs all types of fragrances, recorded a massive 140% year-on-year growth in its scent space business in February 2026. As the introduction of scent into spaces is increasingly positioned as a foundational value for corporate activities, the Company has strengthened its operational structure to go beyond merely providing fragrances. Instead, it designs "safe scent spaces that lead to results" tailored to corporate objectives. This initiative has been well-received, currently demonstrating robust growth in both new installations and continued usage.

Promotool Corporation's scent space business recorded a significant 140% year-on-year growth. Its adoption is surging as a prerequisite for high-end spatial design, particularly in hotel lobbies and showrooms.

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Scent transitions to a prerequisite for spaces, becoming a new component of spatial design

In recent years, the role of scent has been transitioning from an element that adds value to a space, into a prerequisite for spatial design. Behind this shift is the expectation that scent can lead to "behavioral changes," such as increased dwell time, reduced stress, and enhanced quality of the purchasing experience, primarily in showrooms, hotels, and offices. Consequently, spatial design is expanding as part of communication strategies. As consistency in brand experience and visitor comfort are increasingly demanded, opportunities to consider scent on the same layer as visual, auditory, and flow elements are multiplying. These market changes are propelling the growth of the Company's scent space business.

Technology and quality control systems that produce safe, secure, and high-quality scents are the reasons they are chosen by the best

As scent becomes a prerequisite for spaces, the stability of quality and safety are growing in importance. The Company manages the entire process end-to-end: not only scent design by Japan's top-class perfumers, but also fragrance safety evaluation, quality control, and spatial diffusion design. The unique strength that combines technical prowess in scent development, robust quality control systems, and design capabilities to recreate a brand's worldview through fragrance is the reason they are selected by clients.

Connecting the experiential value created by scent to corporate results

Scent functions as a solution directly linked to solving corporate challenges—such as increasing dwell time, reducing stress in working environments, and improving the quality of the purchasing experience—becoming a critical element that supports corporate competitiveness. Through an integrated system of perfumery, research, product design, spatial design, and operational support, the Company realizes the experiential value companies seek through scent, supporting the creation of spaces that align with brand value enhancement. Moving forward, they will further evolve this system to provide scent environments that elevate the quality of the brand experience.

* The fragrances developed by the Company use highly safe materials that comply with the strict standards and regulations of IFRA (International Fragrance Association) and RIFM (Research Institute for Fragrance Materials), ensuring they can be used with peace of mind. IFRA is the only international organization that determines the safety of fragrance ingredients worldwide. Global fragrance companies affiliated with IFRA select fragrance ingredients and adjust blending ratios in accordance with annually revised safety standards to guarantee the safety of their blends.

About Promotool's "Scent Marketing" Service

Promotool's "Scent Marketing" service is a marketing method that intuitively conveys the value of brands and products through scent, leveraging the characteristic that the sense of smell is strongly tied to memory and emotion. In contrast to conventional promotions that tend to favor visual and auditory senses, adding the sensation of scent creates a memorable experience for customers, enhancing brand recognition and affinity. To actualize this unique approach, Takeshi Watanabe, recognized as one of Japan's top-tier perfumers, collaborates with Kunio Shiga, a marketer who has handled global automaker accounts at a major advertising agency. They design and deploy scents based on a deep understanding of corporate objectives and the brand's worldview. This collaboration provides "essential differentiation utilizing scent" that other companies lack, delivering a memorable brand experience.

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Domestically produced premium commercial aroma diffuser developed for high-end spaces

Luxury hotels and brand spaces demand comprehensive quality that includes not only "scent quality" but also quietness, stable operation, safety, and maintainability.

"Scent FOREST" is a domestically produced premium commercial aroma diffuser designed with "safety" as the highest priority, based on knowledge cultivated through the Company's many years of scent development. It strictly controls the size of the sprayed particles, designing them to a size that does not enter the alveoli.

It thoroughly considers safety, not only in the quality of the fragrance itself but also in the spraying method and mechanical design.

Furthermore, to reliably deliver the mist of large-particle scents throughout the space, it is equipped with a quiet sirocco fan. Even if the particles are heavy, they can be spread into the space