Promotool Launches 'White Tea & Thyme Natural' Aroma Hair Oil Made with 100% Natural Essential Oils

Promotool Inc., a scent technology company that scientifically designs various fragrances, has launched an aroma hair oil from its 'White Tea & Thyme Natural' series. Formulated with 100% natural essential oils, the product imparts premium shine and manageability to the hair.

This product fuses the delicate perfumery of Takeshi Watanabe (Deputy Director and Senior Perfumer at Promotool Scent Technology Laboratory), recognized as Japan's top young perfumer who has crafted scents for numerous hotels and luxury brands, with the product design expertise of Hiroshi Yokoyama, former GM of Product Development at Kose and current Director of the laboratory. It is a hair care item that leads to healthy hair using naturally derived ingredients.

The product is available at the company's original shop 'L'esprit' (Bunkyo-ku, Tokyo) and its online store.

The 'White Tea & Thyme Natural' aroma hair oil, formulated with 100% natural essential oils, simultaneously delivers a luxurious scent and premium shiny hair.

■ A pure 100% natural essential oil scent that gently rises with every movement of the hair

This product recreates the scent of white tea and thyme using 100% natural essential oils. The moment it is applied to the hair, a fresh citrus aroma gently rises, transitioning into a delicate floral blend of rose and jasmine. Finally, the gentle warmth of guaiac wood spreads, bringing a relaxing calmness to the mind. The harmony of white tea's transparency and thyme's cleanliness creates an 'aroma to wear' that does not intrude on daily life. Each time the hair sways, the clear scent spreads softly, projecting a clean impression.

'White Tea & Thyme' is a signature scent of the company that has been adopted in various spaces, including hotels, showrooms, offices, and luxury spas. In response to the growing consumer preference for health and high quality, top domestic perfumer Takeshi Watanabe has reconstructed it as 'White Tea & Thyme Natural' using 100% natural essential oils.

■ A luxurious drop of naturally derived ingredients for glossy manageability at your fingertips

The aroma hair oil features a simple formula primarily composed of carefully selected naturally derived ingredients, such as jojoba oil, sunflower oil, olive oil, and argan oil. It leaves hair moisturized and manageable down to the tips without greasiness, leading to a soft texture you will want to touch.

In the coming season, hair tends to lose its shine due to strong sunlight and air conditioning dryness. At such times, applying just a drop of this aroma hair oil suppresses dryness and ensures smooth finger-combing. With a light, non-greasy feel, it protects hair from daytime UV damage and dryness, leading to naturally shiny, manageable hair.

It is a versatile hair oil that can be used for everything from morning styling to nighttime out-bath care.

■ Product Overview
- Product Name: Aroma Hair Oil WHITE TEA & THYME NATURAL
- Volume: 30ml
- Price: 3,300 yen (including tax)
- Ingredients: Jojoba Seed Oil, Sunflower Seed Oil, Olive Fruit Oil, Fragrance, Argania Spinosa Kernel Oil, Tocopherol
- Scent: White Tea & Thyme recreated with 100% natural essential oils
- Usage: Approximately 300 times (varies by amount used)

■ Recommended Usage
- As an out-bath treatment (after bathing)
After towel-drying wet hair, spread 1 pump well in the palm of your hand, apply focusing on the ends, and then dry. Since the cuticles of wet hair are open, the oil blends in easily, preventing dryness after drying.
- As styling/finishing (before going out)
Applying a thin layer to the ends of dry hair creates shine and suppresses flyaways. Lightly stroking the surface with the remaining oil on your hands smooths floating surface hair, resulting in elegant shine and manageability.

■ Quality Achieved Only by Scent Professionals

The company has handled a wide range of scent creation, including spatial design, aroma products, and fragrance development. Based on a scent formulated with 100% natural essential oils, this product was developed by combining Takeshi Watanabe's delicate scent design with Hiroshi Yokoyama's product design prioritizing quality and stability, utilizing technology to balance hair compatibility with scent longevity.

To further expand the initiative of nurturing scent as a culture in Japan, the company will continue to develop diverse products. By utilizing a unique integrated system of perfumery, research, and product design to deliver the universal appeal of 100% natural essential oil scents to more people, the company aims to create scent experiences that combine quality and safety. Furthermore, centered on the skills and sensibilities cultivated as scent professionals, the company will continuously propose products that enrich Japan's scent culture while staying close to daily life.

■ Product Lineup: Bringing 100% Natural Scents to Every Scene of Daily Life

The natural essential oil 'White Tea & Thyme' is deployed in various product lineups, serving not only as spatial fragrance cartridges for corporate clients but also as general consumer items sold on e-commerce sites and in stores.

The lineup includes Eau de Parfum (perfume) to wear the refined '100% natural essential oil' scent, aroma oil as a staple for spatial fragrance, reed diffusers for gentle scent dispersion, and daily care items like hand cream, bath bombs, and bath salts. Furthermore, we offer a portable fragrance stick applying professional technology and a card fragrance (aroma card) for easily testing scents. Responding to increased hygiene awareness, the lineup also features an aroma sanitizing spray, as well as aroma sachets and aroma sprays perfect for gifts.